293 entries: AIG

Can Wilson’s Driver vs. Driver competition inspire innovation?

By: 2016. 01. 14.

Let's hope that Wilson Golf  asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…

How can PING’s latest innovation improve our game?

By: 2016. 01. 12.

The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…

How can disabled golfers overcome their weaknesses?

By: 2015. 11. 25.

I always feel touched when I hear about how disabled people are trying to overcome their weakness and manage a normal life. This is why I think, it is important to show positive moments end examples like the…

Let’s help to raise the awareness of breast cancer!

By: 2015. 10. 11.

Again a "Sunday off topic", but this time it is important. It cannot be stressed enough the importance of prevention...and this is not a pharmaceutical industry mantra....This is why I am happy to highlight Troon and Callaway Golf's…

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

Should Glenmuir continue to be an Official Ryder Cup Licensee?

By: 2015. 09. 14.

After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…

What do you do to avoid misalignment and off-center hits?

By: 2015. 08. 14.

In April I covered Cleveland Golf's new TFi line of putters, the Smart Square putter. Now here come the new models of the TFi line of putters. The new TFi 2135 putter and the TFi Smart Square putter…

In 10 days will arrive Srixon’s 3rd generation Q-STAR golf ball

By: 2015. 08. 04.

The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…

SkyCaddie’s SkyPro gets attack angle feature

By: 2015. 08. 03.

The battle rages on among golf swing analyzers. Early this year Cleveland Golf launched its  Cleveland Golf Wedge Analyzer fitting system powered by Swingbyte technology and Epson their M-Tracer golf swing analyzer. I think I do not have to introduce you SkyCaddie's…

Troy Merritt won the Quicken Loans National

By: 2015. 08. 03.

How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…

How long will Ricoh sponsor the Women’s British Open?

By: 2015. 08. 01.

Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…

2015 Ricoh Women’s British Open Championship stays at Turnberry

By: 2015. 07. 29.

On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…

Jay Karen is the new CEO of National Golf Course Owners Association

By: 2015. 07. 17.

A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…

Unprecedented number of golf rounds played in Algarve in Q1 2015

By: 2015. 05. 22.

The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…

PowaKaddy’s controversial study about electric trolleys

By: 2015. 05. 20.

The market’s very first and leading brand, PowaKaddy commissioned recently a (in my view) a very controversial and pointless study. The study was conducted by golf physiotherapist Andrew Caldwell, who provides services to clients such as the PGA…

This Girl Can Golf partners with American Golf

By: 2015. 05. 13.

There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.”  This is why I think it is a good…

Crown Golf takes seriously the National Golf Month

By: 2015. 05. 02.

23 of its clubs will participate in May’s National Golf Month campaign. Crown Golf will offer approximately 7,000 free buckets of driving range balls, 6,000 free coaching slots and 3,000 heavily discounted green fees (starting at £1) to participants…

Who is the beneficiary of Chinese decade-old golf ban enforcement?

By: 2015. 04. 20.

Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in…

Cobra Fly-Z Family promotion in American Golf stores

By: 2015. 04. 14.

Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom…

Review: My Zepp Golf experience

By: 2015. 03. 22.

The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…