This Girl Can Golf partners with American Golf
There is an old Chinese proverb that says: “Tell me and I will forget. Show me and I will remember. Involve me and I will understand. Step back and I will act.” This is why I think it is a good…
278 entries: AIG
Crown Golf takes seriously the National Golf Month
23 of its clubs will participate in May’s National Golf Month campaign. Crown Golf will offer approximately 7,000 free buckets of driving range balls, 6,000 free coaching slots and 3,000 heavily discounted green fees (starting at £1) to participants…
Who is the beneficiary of Chinese decade-old golf ban enforcement?
Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in…
Cobra Fly-Z Family promotion in American Golf stores
Cobra Golf is going to launch between 30th April and 13th August the Flip It & Rip It promotion campaign in cooperation with American Golf. I think it is a good opportunity to test Cobra Fly-Z Family and get custom…
Review: My Zepp Golf experience
The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…
Who could be the ideal brand ambassador for Bunker Mentality?
I have just heard that Bunker Mentality is looking for somebody who could represent their brand in 2015. They are looking for an ardent golfer. If you think you are a golf addict then compare yourself with Bunker…
Golf GameBook a new breed of golf social networking site
One of my learning at the latest PGA Merchandise Show in Orlando was that the big data phenomenon and measurement fetish have arrived to the golf industry. Today different kind of mobile apps, wearables and other gadgets are…
Romain Wattel is joining Nike Golf team
Nike Golf has just informed me that Romain Wattel is joining their brand team. In the Abu Dhabi HSBC Golf Championship Romain Wattel will play with Nike Golf equipment. He had a very impressive year in 2014 with…
How will wearable technology change our golf retail experience?
The usage of wearables is not totally new to the golf industry. Those who were lucky to be in the Ryder Cup were able to experience the advantages of Radio Frequency Identification (RFID). This is why I was thinking over how could pro-shops…
What can make your golf instruction business better?
Recently I met with Maria Palozola, a Top 50 Instructor with the LPGA and asked about her golf instruction business challenges. I was interested in what kind of tools and solutions does she use to acquire and retain customers/golfers. …
PGA of America CEO Pete Bevacqua found a new pursuit
New year, new challenges. Pete Bevacqua, has been named Chairman of World Golf Foundation’s Board of Directors for 2015. Bevacqua succeeds Tim Finchem, Commissioner of the PGA TOUR, who served as the 2014 Board Chairman. Bevacqua became the…
Ryder Cup brought success to VisitScotland
Nowadays, Scotland attracts 220,000 golf visitors every year. 92,000 other visitors play golf whilst on holiday. Scotland's National Tourism Organisation (VisitScotland) and Golfbreaks.com ran recently a promotion campaign between September 2013 and August 2014 to foster golf tourism in Scotland and to exceed the…
Can video save the golf star?
For many years the primary access to videos was our computer. Today they primary access points are mobiles and tablets. Did you now that 40% of the YouTube videos are seen on mobile? I see correlation between mobile…
Can Algarve be an attractive place for disabled golfers?
Algarve Tourism Association (ATA) has just launched the ‘golf4all' campaign. The aim of the 'golf4all" is to present the Algarve as a fully-inclusive tourism attraction for golfers of all ages and abilities and for tourist acros the globe. As…
V.I.P. custom fitting boutique from XXIO
Time-time I come across with really interesting golf equipment brands that we can hardly read in magazines like Golf Digest or Golf Monthly. In last year September, the enigma of the month was Honma Golf, a luxury golf…
Direct Golf goes to Tesco. Why?
Direct Golf recently announced that it will retail golf brands including Mizuno, Wilson, Bridgestone, Stuburt, John Letters, Progen, Golf Locker, Hotblade and Jaxx, alongside a huge range of products from other golf manufacturers on the Tesco direct website.…
John Letters relaunches its ‘TR47 Challenge’
Do you remember from last year the promise of John Letters? They promised to give back money if their golf clubs fail to add 47 yards to a golfer's game. Last year not one took up the offer of…
Help disabled golfers with your unwanted golf equipment!
May be the golf media will focus this week more on U.S. Open and Justin Rose, but at Crown Golf they will not postpone their charity action ‘Bag & Equipment Amnesty’. The campaign will start on this Thursday and will…
Review: Callaway Mack Daddy 2 Tour Grind Wedges
I tend to ask myself when I hear about a new golf equipment: Is this a face lifting or something really new? Last year’s major-winning Callaway Mack Daddy 2 Wedges was received very positively by many golfers. Probably…
Wilson Staff is crowdsourcing their golf bag development
In 2012 I wrote about why should the golf industry adapt the concept of crowdsourcing to generate more ideas for product development and to drive higher customer engagement. For golf mobile application development I found several good examples…