278 entries: AIG

How Carnoustie Golf Links saved its bumblebees?

By: 2016. 02. 14.

Carnoustie Golf Links is a real environment conscious golf club. 2 years ago, they became the 2nd Open Championship venue to be GEO Certified. Most recently, the golf club has been awarded a major national accolade for its work in…

Do you have doubts about digital marketing potential?

By: Keith Haslam 2016. 02. 01.

There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…

What happens when you have a supersized golf grip?

By: 2016. 01. 28.

Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…

How does Titleist’s new multi-material technology bring surprises?

By: 2016. 01. 27.

It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…

What is the little secret of the new Chrome Soft golf ball?

By: 2016. 01. 22.

A couple of weeks ago I heard about the new Callaway Chrome Soft golf ball that it will be a tough competitor for Titleist’s Pro V1x golf ball. It will be launched in two weeks (2/5/2016; Pricing: $39.99 per…

Can Wilson’s Driver vs. Driver competition inspire innovation?

By: 2016. 01. 14.

Let's hope that Wilson Golf  asked an important question from itself last year when the heralded their Driver vs. Driver first-of-its-kind television series that: How can I be relevant in the future in the golf industry? The only way…

How can PING’s latest innovation improve our game?

By: 2016. 01. 12.

The new PING G series are coming with 5 major changes. One of this changes reminds me Titleist 816H hybrids (irons vs hybrids). 5 innovations in the new PING G series 3 driver options -- standard, SF Tec (Straight Flight…

How can disabled golfers overcome their weaknesses?

By: 2015. 11. 25.

I always feel touched when I hear about how disabled people are trying to overcome their weakness and manage a normal life. This is why I think, it is important to show positive moments end examples like the…

Let’s help to raise the awareness of breast cancer!

By: 2015. 10. 11.

Again a "Sunday off topic", but this time it is important. It cannot be stressed enough the importance of prevention...and this is not a pharmaceutical industry mantra....This is why I am happy to highlight Troon and Callaway Golf's…

Niche social networks: new drivers to customer experience

By: Patrick Rahme 2015. 09. 28.

As I promised last week, today Patrick Rahme the Co-founder & CEO of All Square Golf will share with us his thoughts about niche social networks' role in driving favorable customer experience. Hearing what customers say about your golf…

Should Glenmuir continue to be an Official Ryder Cup Licensee?

By: 2015. 09. 14.

After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…

What do you do to avoid misalignment and off-center hits?

By: 2015. 08. 14.

In April I covered Cleveland Golf's new TFi line of putters, the Smart Square putter. Now here come the new models of the TFi line of putters. The new TFi 2135 putter and the TFi Smart Square putter…

In 10 days will arrive Srixon’s 3rd generation Q-STAR golf ball

By: 2015. 08. 04.

The 3rd generation Srixon Q-STAR golf ball is designed for mid to high handicap golfers who demand premium performance. Srixon believes that the new Q-STAR golf ball delivers exceptional performance in all aspects of the game at every swing speed unlike other all-ability…

SkyCaddie’s SkyPro gets attack angle feature

By: 2015. 08. 03.

The battle rages on among golf swing analyzers. Early this year Cleveland Golf launched its  Cleveland Golf Wedge Analyzer fitting system powered by Swingbyte technology and Epson their M-Tracer golf swing analyzer. I think I do not have to introduce you SkyCaddie's…

Troy Merritt won the Quicken Loans National

By: 2015. 08. 03.

How shall I start? Tiger Woods finished the Quicken Loans National at T18 (at 8-under 276). This was probably his best performance for a long time. But, what is more important is the victory of Troy Merritt. He…

How long will Ricoh sponsor the Women’s British Open?

By: 2015. 08. 01.

Ricoh, signed an agreement with the Ladies Golf Union and IMG on Wednesday (July 29, 2015) to continue as title sponsor of the Ricoh Women’s British Open through 2018. The company has been the title sponsor of the Ricoh Women’s…

2015 Ricoh Women’s British Open Championship stays at Turnberry

By: 2015. 07. 29.

On Thursday will start the 39th Women's British Open Championship at Turnberry's Ailsa Course. This was not 100% sure if LPGA will agree to hold the championship at Turnberry after Donald Trump's remarks on Mexican immigrants. LPGA, PGA…

Jay Karen is the new CEO of National Golf Course Owners Association

By: 2015. 07. 17.

A new era will start at the National Golf Course Owners Association. Jay Karen will replace Michael Hughes on October 1. Hughes served for 25 years as CEO of NGCOA. Some of the achievements of Hughes are: the NGCOA…

Unprecedented number of golf rounds played in Algarve in Q1 2015

By: 2015. 05. 22.

The Algarve, Europe’s leading golf destination (2 nine or 18-hole golf courses), has continued its surge in popularity after revealing a five-figure increase (increase of more than 50,000 rounds played on its famous courses in 2014) in the number of…

PowaKaddy’s controversial study about electric trolleys

By: 2015. 05. 20.

The market’s very first and leading brand, PowaKaddy commissioned recently a (in my view) a very controversial and pointless study. The study was conducted by golf physiotherapist Andrew Caldwell, who provides services to clients such as the PGA…