Last week Billy Casper Golf launched their 'BCG Select' Program to help golf club managers and owners to improve their golf club's performance. At the same time it seems to be a very smart and polished "door opener"…
Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in…
Early this week We Are Golf visited Capitol Hill for the eighth annual National Golf Day to discuss golf’s nearly $70 billion economy (we are little change since 2013; see picture below), $4 billion annual charitable impact, environmental value to local…
What's going on in the UK??!! Not so long time ago Wentworth, Turnberry, Lough Erne Resort, Cameron House, Loch Lomond, Forest Hill Golf & Conference Centre, Fingle Glen Golf Hotel, Huntswood Golf Club, Eccleston Park Golf Club, Stockwood Vale Golf Club, Windwhistle Golf Club, Fairmont St…
Again Kapalua Golf was recognized by Golfweek as the No. 1 Best Course You Can Play in Hawaii. This not the first time, actually the 9th constructive year that the Plantation Course maintained top billing in Golfweek's prestigious…
It is a big challenges for marketers to come up with exclusive content on their Facebook page to achieve high level of engagement. In my previous position at UPC (Hungary's largest cable company) our Facebook page's main topic…
In November 7, World Golf Award will announce winners in 11 categories . Among the shortlisted golf courses we can find Golf Las Américas and The Ritz-Carlton, Abama. They have both nominated to be named as 'Spain's Best Golf…
think golf clubs can be a good place for charity events. Just to understand better why here are some interesting stats: Troon Golf $12,609,533 for charities in 2014; Brocket Hall in the UK held various charity events: Sparks, Willow,…
For many years Dina Shore and Kraft Nabisco was the title sponsor of the LPGA Championship. This year ANA (=All Nippon Airways) will be for the first time the title sponsor of the LPGA's first major, which features…
Royal & Awesome is continuing the cooperation with Sparks in 2015 to raise money for the children's medical research charity. In 2014 they were able to raise £20,000. This year Royal & Awesome & Sparks will invite 60 golfers…
Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally…
It will be actually a boutique hotel. The Onyria Palmares Beach House Hotel - which features 18 rooms and two suites - will open in spring 2016 and will offer 180-degrees views to the Bay of Lagos, with beds…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
The popular fantasy TV show Game of Thrones begins on the final day of The Masters. On this occasion Direct Golf came out with a special donation mechanism. You can build the 'Irons Throne' from some 320 golf clubs (it…
SkyCaddie has overr 33,000 fans on its worldwide Facebook and Twitter channels. To reward these loyal fans, SkyCaddie has decided to provide original content celebrating the last 20 years of The Masters, in a 20-day countdown to 2015’s…
Tiger Woods, Rory McIlroy, Charl Schwartzel, Russell Henley and, for the first time in his career, Seung Yul Noh have received Nike Golf Spring 2015 apparel collection just before the next Major. Rory McIlroy will compete in the…
The implementation and set up of Zepp Golf is really easy. I might say it is no-brainer. Then came the tricky part when the mobile application (users must first download Zepp Golf's mobile application) started to ask me…
Today device usage is driven by and depend on context (time, location, goals and attitude). One device is no longer able to control all of our attention. 70% of us are using TV+smartphone together. Another typical multiscreen usage…
Odyssey Golf is launching its new Milled Collection Putters on Tour for the Arnold Palmer Invitational at Bay Hill. Featuring the Fusion RX insert. These putters were tested first on the Japanese market. Now Odyssey Golf thinks it is time…
Nike Golf wants to show us, that golfers are just like other athletes who bland training and life plus want to express themselves on and off the golf course (see Bubba Watson or Rickie Fowler who dare to…