The Ladies European Tour (LET) has strengthened its commitment to environmental stewardship by appointing The R&A Sustainable Agronomy Service as its Official Agronomist. This strategic collaboration brings world-class agronomic expertise to 20 venues and three key events in…
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…
European Tour Properties venues Terre Blanche Hotel Spa Golf Resort (Provence, France) and PGA Catalunya Resort (Costa Brava, Spain) have been ranked first and third respectively in a prestigious new listing of continental Europe’s finest golf resorts, compiled by Golf…
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
A new Eastern European golf club is joining the European Tour Properties network in these days. The 7 years old Albatross Golf Resorts will be the 3rd Eastern European golf club to join the European Tour Properties network.…
Bulgaria’s Lighthouse Golf & Spa Resort, featuring an Ian Woosnam-designed par-71 golf course, has become the 18th member of the exclusive European Tour Properties network. The project was started in 2005 and the golf course opened in September…
PING brand team member, Andy Sullivan captured his third win of the 2015 European Tour season at the Portugal Masters yesterday. His other 2 victories were: 2015 South African Open, Joburg Open. His other highlights of his career are: winning the Scottish…
Mount Juliet Estate becomes the 16th member of the exclusive European Tour Properties network with the announcement of the Irish venue as a European Tour Destination. Mount Juliet is located in the heart of County Kilkenny, becomes the first European Tour Destination…
The luxurious Rossington Hall, set on 250 acres, has grand ambitions of becoming an elite golf destination and host-venue of the European Tour. The Rossington Hall Golf Development (RHGD) scheme has been back by the Doncaster Council. The European Tour…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
As we are coming closer to the real winter, I look with envy on our Spaniard friends who can always find a golf course in their country where they can play without jackets and enjoy the sun. I…
I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
Today is more than the start of a new tournament—it signals a defining moment for Portuguese golf. The inaugural Rolear Algarve Classic, boasting an impressive $100,000 prize purse, tees off at the O’Connor Jr. Course at the stunning…
Laguna Golf Phuket, one of Asia’s premier golf and leisure destinations, is pleased to announce two key appointments as part of its ongoing commitment to delivering exceptional golf and hospitality experiences. Stephen Chick has been appointed as General…
Even though the Aramco China Championship is not strictly a main event on the LPGA Tour schedule, it matters for Chinese and Asian LPGA players and China because: Playing well here can contribute to world ranking points, increase…