The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…
Recently, it seems that more individuals are inclined towards purchasing experiences rather than material possessions. This is probably one reason companies like Apple focus on experiences and less on features. If you sell “things,” you can only win…
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
Much has been written and said - including me - about Sotogrande during its 60 years of existence. Here I summarize what they can be really proud of and what their competitors can learn from. We will see…
Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…
The 2023 Ryder Cup is almost here but I do not hear too much about it. Except that Sky Italia will be the TV partner of the event. Sky has already launched a new channel - Sky Sport…
I am very impressed and fascinated by Vietnam's efforts to grow golf tourism in the country. Another example is Silk Path Golf's 18-hole course designed by Sir Nick Faldo. In principle, the new golf course will be ready…
A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…
During the COVID-19 pandemic, we have seen so many major golf events and golf tournaments either canceled or in best cases postponed. Just to give you an exact number from 2020: 11 golf tournaments were canceled on the…
The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…
Already in 2018, I found impressive apartments in Las Colinas Golf & Country Club (south of the Costa Blanca, in Alicante). I found in a European Tour Properties study: "Homes within golf resorts are worth 19% more on…
Soon we can experience how the new owner - Ominvest, the oldest and largest investment company in Oman - transformed Muscat Resorts (formerly Muscat Hills). Muscat Hills previously opened in 2009 and closed in 2020, is the first…
Tenerife is an island with 9 golf clubs. Most of them are really close to each other in the southern part of the island. Despite this fact, we do not hear too much about Tenerife's golf offers and…
The name - Golf Lottery - of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf's money-raising capabilities. In 2019, the PGA Tour and its tournaments…
By hosting the Aramco Team Series, round three - Ladies European Tour event - La Reserva Club is trying to provide additional proof that its golf course (Cabell B. Robinson design) meets the highest standards. Hosting such a high-end…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…
As we prepare for Christmas, IMG acquired the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament. The transaction is expected to close in the first quarter of 2022, subject to ATP / WTA and regulatory approvals.…
After returning from the FAM trip to Cyprus, I came to the conclusion that I prefer golf destinations where I can do much more than enjoy the services of the selected golf resort. I will tell you more…
How do you prepare for the winter season at your golf clubs? What do you offer to your golf club members and guests? As I read the weather forecasts for winter 2021-22 (in the UK), we can expect…
In 2009, Kyle Phillips has designed two 18-hole golf courses and a 9-hole course for the Verdura Resort. Verdura Resort was the host venue of the 2012 Sicilian Open. The resort is a member of the European Tour…