After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…
Troon has partnered with Executive OutReach Events to create the Troon Corporate Academy. Troon would like to help corporations to improve their relations with employees and customers and provide them unique recognition experience. The Troon Corporate Golf Academy can be implemented on…
By seeing the success of Shopify, Product Hunt and Shyp, Amazon did not remain idle. On July 28, Amazon unveiled Launchpad, a platform for hardware and physical goods startups to “launch, market and distribute” new products on Amazon. The…
Last week was a very nice week for Billy Casper Golf. It was awarded by the Helios HR Apollo Award for innovative training programs, including its proprietary "ACE the Guest Experience," Building Our Buffalo mentorship program, Billy Casper Golf…
Last year I complained about that golf clubs do not measure customer satisfaction, performance and NPS (Net Promoter Score) to be able to attract new golfers and golf club members, but also to retain existing ones. Now I…
Golf GameBook went little bit further and thought about how to convince golf fans to be more engaged with the European Tour and to be relevant even to the younger audience (e.g. Z Generation). In the new ‘Your…
Honours Golf as been selected to provide club management and agronomic services for Piqua Country Club. Benny Scott, Piqua Country Club Board Member said they expect form Honours Golf to improve overall customer (member) experience. Piqua Country Club was originally…
Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…
No matter how we look at it, golf club operation/business is a service. As such our interest is to measure the performance and satisfaction to attract new golfers and golf club members, but also to retain existing ones. …
It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…
Two years ago in September I recommended to take seriously smart phones as a tool and a communication channel. Since then the the global smartphone audience surpassed the 1 billion mark in 2012 and will total 1.75 billion…
Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…
Couple of days ago SkyGolf, maker of SkyCaddie (rangefinder), introduced its new SkyCaddie TOUCH at this year’s PGA Merchandise Show. SkyCaddie TOUCH features many useful things like: glove-friendliness; easy-to-use + easy-to-read touchscreen with Bluetooth connectivity coupled with a FREE Smartphone…
Let me share with you some of my reservations and worries about golf club improvements. I think all of us want to hit his golf ball as far as he can and to finish the game with as…
It seems like that the golf apparel industry players are adapting slowly to the new digital trends, namely mobile marketing and mobile application development for product and brand communication. Last month I wrote about TaylorMade's new R1 tuning application. I…
To understand the importance and essence of blogger relations, I think we should get to the roots of media relations in general. What is a difference between a blogger and a journalist? We should find the answer…
Recently I heard that Katherine Grainger (she was selected as one of the 5 athlete ambassadors for promoting the key messages of Team GB - the 2012 Olympic Team; 6 times world champion) and Gavin Hastings are partnering…
As we all know there is a social network for every audience. Golf is not an exeption. For this reason I made a little research to find out if there is any golf social networking site and what…
During the last US Open I came across with an interesting personalized communication solution from TaylorMade. Before I would explain what TaylorMade had done, let me share with you my social media experience. We are clicking on LIKE buttons…
In my previous post I highlighted how and why golf courses should incorporate social media in their media mix. What I forgot to write in that post, is how branding changed in the last couple of years due…