Just for clarity purposes, I am a Gen X guy born in 1970. I have been aware of Generationalists for a while now and have generally understood the principles behind it and the general habits or preferences each…
Many Eastern European countries are asking themselves how could they become a golf tourism destination and to be seen on the global golf tourism map. Last year when I was not able to arrive at the IGTM 2017…
PowaKaddy has just announced details of its electric trolley rental offering for 2019. With its PowaKaddy Rental GPS their intention is to provide golf club professionals and resorts with an even greater opportunity to boost trolley hire revenue.…
We all know how social proofs are important to convince the empowered customers to buy our services and products. I believe in those social proofs that can be easily converted to measurable behavior, conversions, revenue, loyalty, and advocacy for your golf…
I think it was in 2015 when I wrote last time about the Troon Card program. This is why I was curious to see what can the 2019 Troon Card program (a discount card; the golf industry’s leading loyalty…
First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…
Back in 2010, on the Mobile World Congress in 2010, Eric Schmidt, the CEO of Google said that designers should follow the “mobile first” rule/approach in product development. The "mobile first" means that our products & services (E.g. mobile application)…
As you know I am not a big fan of golf magazines' TOP100 and of similar lists. Years passing by and my skepticism regarding their credibility is just growing. I would like to circle back for a moment…
It’s an interesting question when you are posed with it – how do you see the golf industry? Well, I’ve been playing golf now for close on 40 years and have worked in the golf industry for close…
Probably you remember that in 2015 I reported about the construction of the development of the Qatar International Golf Club (now it is called Education City Golf Club) in the heart of Doha. The project comprises an 18-hole championship golf course,…
Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…
I must tell you that Pete Dye's book ('Bury me in a pot bunker') really impressed me when I read it a couple of years ago. Since then I like to follow his company's the Dye Designs' activities. Did…
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
The latest new business win of Troon Privé is probably the first time when I hear from them about winning an assignment of a non-golf country club. The Santa Ana Country Club (in San Jose, Costa Rica) is a new, non-golf country…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
I was not surprised when I heard that Troon acquired Cliff Drysdale Tennis for several reasons. The Cliff Drysdale Tennis is a global, full-service tennis management company that provides the “Ultimate Tennis Experience.” Cliff Drysdale Tennis will continue to operate…
It is so annoying when you miss the par just because of awkward putting. This is why I am more interested in putters and short game practices. So let's see what and how can the new Scotty Cameron…
Recently, I was surprised to discover an interesting golf holiday package offer, the 'unlimited golf concept' at Tee Times Golf Agency, a leading Portuguese golf travel agency. I know you can find something similar in the Marriott Experiences…
When the French Golf Federation submitted a bid to host the 2018 Ryder Cup, ambitions were strong for French golf! More courses, more golfers, more champions, and moreover bring golf into the heart of the French population, as…