891 entries: member

Tbilisi Hills Golf Resort European Tour Properties

What are the high hopes of the Tbilisi Hills Golf Resort?

By: 2018. 03. 27.

Probably you remember, that on October 2017 I wrote about Tbilisi's and Georgia's first golf resort, the Tbilisi Hills Golf Resort. It is the first 18-hole golf course (6,300m; Tilander Golf Design) of Tbilisi and Georgia. The developers of…

Real Club de Golf El Prat 17th hole

The Real Club de Golf El Prat found the missing link

By: 2018. 03. 20.

I think we all agree on that the Real Club de Golf El Prat is one of the world's foremost golf clubs. I don't think I have to introduce you the club. I will just list the most interesting…

Troon Privé Rio Verde Community and Country Club

What can Troon Privé expect from high NPS score?

By: 2018. 03. 15.

The Troon Privé managed Rio Verde Country Club and Community are in a very good mood. Troon Privé, the private club operating division of Troon, was hired to manage the club in mid-2016. Earlier this year, members approved a…

Colonial Country Club

Is there a sense of community in the Colonial Country Club?

By: 2018. 03. 12.

Troon has been selected to manage the Colonial Country Club in Memphis, Tenn. Troon Privé, the private club operations division of Troon, will manage this 18-hole facility. The Colonial Country Club was established in 1913 and provides a full-service, private-club experience. The…

customer experience reality expectation

Do you align Customer Experience with your golf club marketing?

By: 2018. 03. 07.

In these days, I am working on the next presentation that I will give at the 4th National Conference on Residential Tourism & Golf in Estoril, Portugal on 11th April. I was invited by Vanessa Velosa, the secretary general…

La Reserva Club Sotogrande_VALLEY_VIEW

Is La Reserva Club close to becoming a deluxe facility?

By: 2018. 03. 01.

I think it is fair to say that we have not had a bad time so far at the La Reserva Club, Sotogrande (Spain). The La Reserva Club is the leisure component of La Reserva de Sotogrande gated residential…

NPS improve-customer-experience

Can NPS show the right direction for your golf club business?

By: 2018. 02. 21.

More than three years ago I thought to share with you my thoughts about NPS (Net Promoter Score) as a tool to measure customer experience in golf clubs and golf resorts. In that article (later The Golf Business…

More Fun with Golf Genius

Who is the most likely to acquire Golf Genius?

By: 2018. 02. 15.

A commissioned customer satisfaction survey is more than nothing. Three years ago I found in England Golf's Golf Club Membership Questionnaire than 50% of the golf clubs are conducting exit surveys of departing golf club members. Now, Golf Genius was interested…

Sarah Blunden Wycombe Heights Golf Centre female promotion v3

Female leadership promotion at Wycombe Heights Golf Centre

By: 2018. 02. 12.

It is fair to say that we do not hear frequently about female management, leadership promotion in golf clubs. In July 2017 I have already mentioned the very low share of women in golf club management positions. The…

Tee times sales in midweek periods

How would you stop midweek tee time sales crisis?

By: 2018. 02. 06.

One of my new year resolutions was to play more frequently golf (at least once a week) in 2018. I started to plan and prioritize my future activities to be able to achieve this goal. When I know…

2018 chrome-soft-golf ball-tech-image-flat

Why is graphene in the 2018 Chrome Soft golf balls?

By: 2018. 01. 23.

I must admit that it is not always easy to find a major innovation or change in a golf club or a golf ball. It seems like this time I found a significant innovation in the 2018 Chrome…

Foremost Elite Marketing Programme personalization

How is Foremost embracing the personalization trend?

By: 2018. 01. 09.

The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…

pollinators_sign

What is the importance of pollinators in a golf club?

By: 2018. 01. 08.

I have just found that in the last couple of years there is a severe decline in the number of such pollinators like wild bees, honeybees. The bumblebee numbers have declined by 70% over the past 40 years with three species…

European Tour Properties - Villaverde Hotel & Resort with the CEO v2

What is Villaverde Hotel & Resort’s new achievement?

By: 2018. 01. 05.

It seems like the Italian golf clubs and resorts are gradually becoming part of the well-known networks. Most recently the Villaverde Hotel & Resort has joined the exclusive European Tour Properties network, becoming the 26th European Tour Destination (the 19th in Europe).…

Chee Chan Golf Resort

Are you ready to test the new Chee Chan Golf Resort?

By: 2018. 01. 02.

Thailand's new golf resort, the Chee Chan Golf Resort (in the Silverlake region south of Pattaya) was planned to open in late 2017. Now, the new target is 1st May 2018. The new golf course was designed by Golfplan.…

Golf Development in France Top 10 sports in France

What are the golf development challenges in France?

By: Pierre Chevallier - Assistant GM @ Golf de Saint-Cloud 2017. 12. 27.

Whereas pace of play might be the most crucial issue to face for golf development in France, time management for Club Managers is due to become one of most relevant KPI. Take your time, not everyone else’s When…

Shark Experience in the golf cart

The Shark Experience vs Pace of Play. Can you decide?

By: 2017. 12. 22.

I am that golfer who goes to play golf with his friends to relax and talk with them during his stay in the golf club. What I experienced so far that we golfers need silence, tranquility, and silence…

IAGTO Sustainability Awards Golf della Montecchia Italy

The winners of the 2018 IAGTO Sustainability Awards are…

By: 2017. 12. 12.

I assume when you first hear IAGTO, sustainability does not come to your mind. Although this is the second year when IAGTO recognizes golf clubs and resorts for their sustainability efforts with the IAGTO Sustainability Awards. They claim…

Australian Golf Industry Golf Business Forum 2018

Where is the Australian golf industry heading to in 2018?

By: 2017. 12. 06.

A year ago, I met a very interesting person, Andrew Davis at the annual conference of EGCOA (European Golf Course Owners Association) in Amsterdam. I really enjoyed his presentation about pricing strategies as a key driver of revenue…

Waste Management Phoenix Open 2017 bins_v2

Waste Management Phoenix Open’s approach to sustainability

By: 2017. 11. 30.

Early this year, I have already shared with you that the 2017 Waste Management Phoenix Open (held February 2-5th, 2017) will be an official pilot of the new sustainability standard for golf tournaments of the Golf Environment Organization. Now, I can…