How exciting it has been watching the Summer Olympics! Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…
Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…
After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…
Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour…
Professor Catherine Johnson says "After lockdown was relaxed, it was streaming that retained its uplift, while time spent watching broadcast TV gradually declined back to normal levels. The Nielsen Total Audience Report (US) found video streaming increased from 19%…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
In December 2021, at the GCMA 2021 Conference, I was very pleased when Golf Genius initiated an influencer marketing cooperation with me. Golf Genius was one of my several new clients in 2022. I believe it is essential…
The Legends Tour will return to the JCB Golf & Country Club - from 3-5 August 2023 - following the hugely successful JCB Championship - more than 7,000 spectators - at the venue last year, with 2011 Open…
Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…
Before I go into the details of the extended partnership - until 2027 - between the BMW Group and the DP World Tour, it's worth a look at the state of the global sports sponsorship. Brand sponsorships in…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…
The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
The name - Golf Lottery - of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf's money-raising capabilities. In 2019, the PGA Tour and its tournaments…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…
The Millenium Hospitality has acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today it is called La Hacienda Alcaidesa Links Golf Resort. With this acquisition Millenium…
The COVID-19 pandemic has changed just about everything, including golf club HR and talent management. People are reevaluating their work preferences. Unfortunately, not always the job/work in golf club comes out as a winner. Employee experience must be…