You may not be surprised to hear that the Club Car has once again become the official golf car of a leading golf tournament. I was not surprised - at all - to learn that the Club Car…
The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
I was so happy to see Europe is winning The 2019 Solheim Cup for the first time since 2013. What is even nicer is the record crowds. More than 90,000 turned out to watch The 2019 Solheim Cup…
The Gleneagles Resort the host of the 2019 Solheim Cup has been dealing with sustainability for a long time. They understood very soon that landscape is key to the 'Gleneagles experience'. The Golf Environment Organization released approximately two…
How exciting it has been watching the Summer Olympics! Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…
Probably you remember that Scotland won last year the right of hosting The 2019 Solheim Cup. The tournament will be held at The Gleneagles Hotel. It seems like that Scotland does not leave the success to chance. VisitScotland on…
After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…
Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour…
Professor Catherine Johnson says "After lockdown was relaxed, it was streaming that retained its uplift, while time spent watching broadcast TV gradually declined back to normal levels. The Nielsen Total Audience Report (US) found video streaming increased from 19%…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…
These extensive renovations not only strengthen La Reserva's standing as a leading club in Sotogrande but also introduce several valuable enhancements that contribute to an even more enjoyable environment. The key upgrades include: Refurbished Padel Courts – All courts…
In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…
The Leading Courses Golfers' Choice Awards 2025 results were announced yesterday, and I took a moment to check out the Spanish list. Among the standout golf resorts and clubs, the TOP 5 included some impressive selections: Real Club…
Prepare for an exhilarating second half of the week as the DP World Tour's Porsche Singapore Classic returns - for the 2nd time- to the Classic Course at Laguna National Golf Resort Club. Scheduled for March 20 to…
In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…
Club Car has served as a supplier to the Tour since 1999, providing indispensable vehicles for the staging of DP World Tour events worldwide. The DP World Tour has just announced the continuation of its cooperation with Club…
Here are the latest stay-and-play packages that SO/ Sotogrande Spa and Golf Resort Hotel has to offer. I will write the most important details you need to know below. The headline act of the new collection of packages…
I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…