49 entries: Wearable technology

Golf Pride Innovation Campus

Why is Golf Pride’s home moving to Pinehurst Resort?

By: 2017. 11. 06.

Last week I heard that Golf Pride is planning to build a new purpose-built facility in Pinehurst Resort, North Carolina. The manufacturer of Golf Pride is expecting from the new place to accelerate new product development and manage…

Foremost 59club logos

How Foremost tries to win at customer experience?

By: 2017. 10. 23.

One of this year's TOP 5 retail trends is the creation of meaningful customer experience and brand engagement. Smarter companies like Foremost (soon I will tell you why) understood that customer experience will be their primary basis for…

Abu Dhabi Golf Club

What are the new golf destination promotion techniques in 2017?

By: 2017. 08. 09.

Troon International has recently sealed a partnership with leading golf tour operators Golfbreaks.com, Your Golf Travel and golf.extra, to increase visibility and encourage more golfers than ever to venues within its world-class golf course portfolio. Properties in the…

Webb Simpson Burns & Wilcox sponsorship

How could the Burns & Wilcox sponsorship deliver results?

By: 2017. 07. 20.

While Webb Simpson can be happy for the Burns & Wilcox sponsorship deal, I would suggest them rethink and revise how to maximize this sponsorship and cooperation. Marketers like Burns & Wilcox should move beyond putting their logo the…

Srixon Online Golf Ball Personalization

How could Srixon maximize retail personalization?

By: 2017. 06. 12.

Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…

2017 Golf Business TechCon

What will help the 2017 Golf Business TechCon?

By: 2017. 05. 25.

The National Golf Course Owners Association (NGCOA) will host the 2017 Golf Business TechCon in Las Vegas, Nevada on September 27 and 28. The organizers designed this two-day event for golf course owners, operators, and other industry professionals.…

The London Club Canary Wharf

What is a convenient way to discover The London Golf Club?

By: 2017. 05. 23.

It seems like The London Golf Club understood that it is worth to start meeting people where they are instead of only drawing them to their golf club. The London Golf Club took the opportunity to showcase its services within London’s…

Golf Club Trends Membership Attrition - GGA

Noteworthy European Golf Club Trends in 2017

By: Rob Hill – Partner, GGA 2017. 05. 01.

Through our numerous assignments and research initiatives at Global Golf Advisors over the last twelve months, we have encountered both unique challenges and consistent trends at golf facilities throughout the EMEA territory. Here, I have identified five that…

Gleneagles golf course

Can Gleneagles host effectively a European Championship?

By: 2017. 02. 22.

Gleneagles has today been unveiled as an Official Supporter of the Glasgow 2018 European Championships (between 2nd and 12th August 2018), a multi-sport event. To be staged every four years, the European Championships will combine the existing European Championships…

fibodo on mobile and tablet

How can Fibodo improve PGA Pros’ business performance?

By: 2017. 02. 10.

With golfers becoming increasingly mobile, it is obvious that PGA Pros need to catch up with this situation. UK adults in 2015 spent their time with mobile nonvoice media more than ever before (source: ComScore Mobile Metrix). The vast majority…

5th Annual Club Leadership Summit

Secrets of the 5th Annual Club Leadership Summit

By: 2016. 12. 15.

Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…

Golf Tourism England in the lure of video marketing

By: 2016. 11. 21.

There is no doubt that video marketing and consumption will keep on growing in the coming years as well. This is why interesting to see Golf Tourism England's latest video marketing initiative to capture the imagination of the…

What happens if you combine Ecco Golf with GORE?

By: 2016. 11. 17.

A long-awaited joint venture came alive between Ecco Golf and GORE, to create a golf shoe that combines unparalleled walking pleasure and climate comfort, as well as exceptional protection from the elements. The result is Ecco Golf’s new ECCO…

Why should Las Colinas empower its guests?

By: 2016. 11. 15.

For the second year running, Las Colinas Golf & Country Club (managed by Troon) has been crowned as Spain’s Best Golf Course in the prestigious World Golf Awards that took place in Portugal over the weekend. The category of…

Do you care about the Golf Business & Industry Convention?

By: 2016. 11. 10.

I believe that for European golf club managers there are few really important events that they should visit. One of them is the Golf Business & Industry Convention that will be held in 2017, between 17-19 January at…

What is the next challenge of the European Tour Properties?

By: 2016. 09. 19.

European Tour Properties venues Terre Blanche Hotel Spa Golf Resort (Provence, France) and PGA Catalunya Resort (Costa Brava, Spain) have been ranked first and third respectively in a prestigious new listing of continental Europe’s finest golf resorts, compiled by Golf…

What Crown Golf’s lethal generosity is about?

By: 2016. 08. 03.

I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…

How could Golf Pride provide better brand experience?

By: Brandon Sowell 2016. 07. 27.

 What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…

How can golf win the 2016 Rio Games?

By: 2016. 05. 11.

We have waited for this moment more than 100 years. It was in 1904 in St. Louis when golf participated last time in the Olympic Games. The return of golf to the Olympic Games became official in September…

Are golf clubs prepared for the “connected customers”?

By: 2016. 04. 19.

Probably it is not an exaggeration to say that today's customers are more empowered and connected. These people are multi-taskers and mobile. Before you would say that this is only true for certain age-group and generation, then I have…