49 entries: Wearable technology

How can Troon exploit German golf tourism?

By: 2016. 04. 18.

There is a golf country in Europe that despite its size and purchasing power we hardly hear about her. The country is Germany. Germany is the #2 golf country in Europe (639,137 golfers; 15% of European golfers), not far…

What happens when a regular golf car is not enough?

By: 2016. 01. 25.

Last year, I had already talked about the importance of mobile connectivity in golf club operations (e.g. Powerscourt Golf Club, Las Colinas Golf Club) to improve the communication among employees, but also to help golfers to communicate better…

What should be the Golf Pride customer experience like?

By: 2015. 12. 15.

In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…

Is Abu Dhabi the most successful golf destination in 2015?

By: 2015. 11. 26.

It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…

Should Glenmuir continue to be an Official Ryder Cup Licensee?

By: 2015. 09. 14.

After the successful 2014 Ryder Cup (at least for the Europeans) Glenmuir has been selected again as Official Ryder Cup Licensee for the 2016 and 2018 matches. This is a good news for this 125 years old golf apparel…

Ojee Golf is challenging Arccos Golf and Game Golf

By: 2015. 07. 20.

Within a year, I had the chance to write reviews about Arccos Golf, Game Golf, Zepp Golf and Microsoft Golf Tile (in association with TaylorMade). Now, here comes another golf training gadget. Ojee Golf's Talon (a digital display;…

Royal & Awesome is partnering with Direct Golf

By: 2015. 05. 18.

Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…

Review: Arccos Golf vs. Game Golf

By: 2014. 11. 07.

Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…

Ryder Cup 2014 and the contextual fan

By: 2014. 10. 06.

It is not so simple to enhance in-golf course experience and compete with TVs that can show much more to a viewer. This is why contextual technologies are gaining momentum. Do you remember when in September 2013 NFL…