57 entries: Australia

What will Troon’s new advisory services be like?

By: 2016. 11. 29.

When I heard that Troon is launching advisory services, I have gone through Golf Inc. Magazine's TOP20 golf club management company list to see who have got similar services. To my great surprise, only a few of them…

What will be $550 million enough for Paradise Palms?

By: 2016. 06. 27.

It seems like Troon is not just expanding in Europe, but also in Australia (The Grange Golf Club). Troon has confirmed a partnership with Paradise Palms (Paradise Palms is a championship 18-hole golf course, a par 71, spanning 6,331 meters),…

How is The Grange Golf Club preparing for revival?

By: 2016. 06. 01.

Troon has been recently selected by The Grange Golf Club, a private golf club located in New South Wales, Australia. The Grange Golf Club is Troon's 5th Australian golf club. The golf club is a 36-hole complex with West and…

Is the Scottish golf industry remarkable?

By: 2016. 03. 24.

A recent R&A study (A satellite account for golf in the UK) found that the Gross Value Added (=defined as the profits plus wages within an industry, less an adjustment for taxation and subsidies) of the golf industry in the…

Why is hard to be the CEO of Srixon / Cleveland Golf USA?

By: 2016. 02. 22.

Once again, I can write about a new President & CEO of Srixon / Cleveland Golf / XXIO – U.S.A. This would not be a problem if between the two appointments would not be 7 months. The outgoing President…

Al Zorah Golf Club 3074 high tide - no golfer mr

What made Al Zorah Golf Club the development of the year?

By: 2016. 02. 09.

There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…

Why is ‘bleisure’ missing from the golf travel industry?

By: Mark Siegel 2016. 02. 08.

Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…

Why does Nike Golf give a chance to Ryan Ruffels?

By: 2016. 01. 29.

Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…

How Minjee Lee gained an ECCO Golf sponsorship?

By: 2016. 01. 21.

The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…

Who are the TOP 10 winners of IGTM 2015?

By: 2015. 10. 13.

The International Golf Travel Market (IGTM) 2015, that was held in Tenerife between 5-8 October has ended last week. So I thought to share with you the list of TOP 10 winners : Michael Campbell, one of New Zealand’s most…

What can bring the “To Heath & Links” study tour?

By: 2015. 09. 10.

Next week will kick off in South England this year's 'To Heath & Links' study tour with 70 leading golf architects (US, Australia, Europe). The study tour is organised by the European Institute of Golf Course Architects and supported by…

WORK WITH ME

By: 2015. 07. 22.

If you are interested in Golf Business Monitor and in my services, then please do not hesitate to get in touch using the form below. Alternatively, you can email me at mikibreitner@gmail.com. My services: Digital marketing, content marketing,…

Happy birthday Troon Golf!

By: 2015. 04. 02.

Troon Golf is celebrating its 25-year anniversary. The success story began in 1990 with the Troon North Golf Club. Today they are managing 250 golf courses, in 36 states and 27 countries. Troon Golf moved first to Australia…

Who could be the ideal brand ambassador for Bunker Mentality?

By: 2015. 02. 22.

I have just heard that Bunker Mentality is looking for somebody who could represent their brand in 2015. They are looking for an ardent golfer. If you think you are a golf addict then compare yourself with Bunker…

Sophie Walker is joining GAME GOLF brand ambassador team

By: 2015. 02. 12.

GAME GOLF has just announced that the European Ladies Tour Pro Sophie Walker is joining its brand ambassador team. She will be the first female professional to use GAME GOLF in an official tournament at the Australian Masters…

Do golfers have unique skin?

By: 2013. 01. 11.

Time-to-time I come across with cosmetics that their manufacturers claim it is so bio or something like that. Yes, it is very trendy to claim that our product is bio or healthy. My assumption people's skin can be…

Have you heard about Piranha Golf?

By: 2009. 09. 15.

Last week I received an invitation on LinkedIn.com from Andrew Snook, the CMO of Piranha Golf. I must admit I have not heard about this Australian golf manufacturer. My first step was to visit the brand site: https://www.piranhagolf.com.…