Redbourn Golf Club (part of BGL Golf) became GEO Certified in 2013. In the very same year, Hoebridge Golf Centre (part of BGL Golf) earned the same title. To achieve the certification Redbourn Golf Club had to fulfill…
This collaboration between Gleneagles and John Deere began when an exclusive contract was signed in 2017. John Deere's local dealer Double A Trading is involved in this cooperation. As part of the agreement, John Deere exclusively provides golf…
Recently I wrote how the Essendon Country Club is developing its driving range service adding the Toptracer Range Mobile (Topgolf Entertainment Group’s latest technological innovation). I hope I don't need the explain why golf clubs should rethink and redesign their…
Last year I was very happy to share with you that Burhill Group is investing £60,000 into its apprenticeship training for 2020. In 2019, the company invested £42,000. I summarized the benefits of the well-designed apprenticeship program in that article, so I…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
With the acquisition of Baker's Cottage (in Castle Combe village), The Manor House is taking advantage of one of the current hotel trends. Namely, the hyper-local design & hometels. When I saw the first pictures of Baker's Cottage,…
Those golf clubs will be able to realize their customer experience strategy who invest in their employees and put them first. They will be able easier to retain their best talents too. By investing in employee experience (EX)…
I understand that the "show must go on". I have just read that the non-top priority groups and over 50s are likely to be vaccinated by May. This is why I consider optimistic The Manor House Golf Club's…
How quickly we will get used to online events instead of meeting face-to-face in offline environment? When we will master schmoozing and building relationships as we do during offline events over a drink or coffee? These thoughts are…
This morning I read on Gov.uk that because of the coronavirus crisis the Foreign & Commonwealth Office currently advises British nationals against all but essential international travel. Inbound & domestic tourism - UK VisitBritain & VisitEngland predict that…
Whatever type of private members club you are, whether its Golf, Tennis, Sailing, or City Club it is highly likely that your club is managed through a volunteer committee/council or Board of Directors. The keyword here is VOLUNTEER…
I recently read an interesting study on how coronavirus affects our mental health. This US study is quite shocking: The 2020 participants were 8x as likely to screen positive for serious mental illness – 28%, compared to 3.4%…
I am very pleased that more and more golf club leaders are willing to contribute to my article series about how golf clubs are managing the coronavirus crisis around the world. This time, I will bring you further…
We are all waiting for the end of the coronavirus crisis. However, it is giving brands like Arcis Golf the opportunity to prove its helpfulness. I found a recent Ipsos research that says 74% of customers want to…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…
It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…
One of the last golf business news of 2019 was the acquisition of Chart Hills Golf Club by the Ramac Holdings Ltd. If I tell you that Ramac Holdings is the owner and operator of Prince’s Golf Club,…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
It was obvious to me that Burhill Golf and Leisure is doing an impressive job in the field of customer experience development. Last year at the CEA (Customer Engagement Academy) Customer Experience Awards 3 Burhill Golf & Leisure venues…