Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
Just like many other sports events, the European Tour is very interested in resuming the 2020 season and continue as business as usual. The global value of the sports industry was estimated to be $471bn in 2018. The…
Longbow Golf Club is not a new venue for the LPGA. Longbow Golf Club previously hosted the Symetra Tour Gateway Classic from 2013-2015 and in 2017. The 2015 event was particularly noteworthy as Hannah O’Sullivan became the youngest…
Have you noticed the latest announcement of the Portuguese tourism board? It said the country's beaches and hotels will be ready to welcome tourists by mid-June. According to my source, a complete cancelation of the tourist season this…
For some of you, the new Wilson Staff D7 forged irons might remind the Wilson Staff C300 forged irons. Right here at the beginning, I can assure you that the new Wilson Staff D7 forged irons are different:…
To understand the advancements in the 2020 Titleist Tour Soft golf balls, let me give you a brief summary of the features of the 1st version of this golf ball model (2018): Designed with the largest Titleist core…
In the past, I had the chance to write about Srixon Q-STAR golf balls. But somehow Srixon Q-STAR TOUR golf balls escaped my attention. This is what I would like to complete with the introduction of the 3rd…
I think this is a perfect time to discuss golf tourists' expectations in 2020. So I thought to ask Özlem Pinho (Sales & Marketing Executive, Tee Times Golf Agency) and Telma Santos (Portugal & Spain Golf Holidays Adviser,…
If you are a real wine lover then I don't have to introduce Napa Valley to you. In 2018, Napa Valley attracted 3.85 million visitors. The tourism industry generated $2.23 billion in total visitor spending inside Napa County.…
When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…
I was happy to discover that golf will be part of the 15th European Maccabi Games (29th July - 6th August 2019). The golf industry veteran, Mark D. Berman of Ponte Vedra Beach, FL was the Overall Golf…
I firmly believe that there is a huge and untapped opportunity in Italian golf tourism. Hence, I thought to ask the Founders of Italy4golf about how they want to boost the inbound golf tourism in Italy. What kind…
I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…
I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…
My Portuguese friend, Carlos Ferreira (owner of Tee Times Golf Agency) wrote me a few weeks ago about an almost 30% growth in the number of played rounds among his clients between the periods of November 2017 –…
At the latest IGTM in Ljubljana, Slovenia I tried to discover the less popular golf destinations among them Italy. I found only 25 companies representing Italy, including DMCs, golf resorts, golf travel agencies, and hotels. All this while…
You know I usually do not write about golf tournament unless there is something extraordinary or anything about fan engagement and event promotion best practices. I could not resist sharing with you the news about the inaugural Saudi…
In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
I have already heard many promising great news about the latest success of the Portuguese golf tourism industry, but I wanted to hear from first hand about the details. This is why I asked Carlos Ferreira, the Founder…