75 entries: club caddie

Orizonte Lisbon Golf attracted 11% more Swedish golfers

By: 2015. 06. 26.

To exploit Swedes' natural attraction to Portuguese golf courses, early this year Orizonte Lisbon Golf exhibited in Malmo, Sweden (part of this promotion tour they exhibited in Helsinki, Paris and Scotland as well). Now it seems like that…

Who is the beneficiary of Chinese decade-old golf ban enforcement?

By: 2015. 04. 20.

Son Gual, Mallorca's leading golf destination has just reported their 1000th Chinese golfer in the golf club. This is the result of the copperation with Mission Hills GC (a 12-course resort, located in the town of Guanlan in…

Review: Galvin Green – Gear Up mobile application

By: 2015. 03. 29.

Do you remember Puma Golf's Stylecaddie mobile application from 2013? Their aim was to promote the Puma 2013 Spring/Summer Collection. In some respect, I think Galvin Green learnt from the Puma Golf example when they created their Gear Up mobile…

How will wearable technology change our golf retail experience? – part 2

By: 2015. 01. 14.

In the previous post I started to explain why wearable technology solution could improve golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post…

Where is Europe’s best golf hole?

By: 2014. 12. 23.

Golf World magazine has recently announced its '100 Classic Golf Holes in the UK and Continental Europe'. The jury included top designers like Martin Hawtree (Trump International Golf Links) and David McLay Kidd, but also well-known golfers like…

New Darren Clarke Centre of Excellence at Donnafugata Golf Resort & Spa

By: 2014. 12. 19.

I don't know how much do you know about the Darren Clarke Golf brand, but it was launched in 2010. Actually it is a golf school. Since the foundation Darren Clarke Golf School (a 2-year full time diploma)…

Annika Sörenstam is designing her first European golf course

By: 2014. 12. 17.

When I ask about Estonia for many of us not a golf destination comes to our mind, but rather a country with well-preserved medieval cities. However if I wish to highlight one Estonian golf club then it would…

Will Paula Creamer defend her title at HSBC Women’s Champions in 2015?

By: 2014. 12. 10.

In 2015 HSBC Women's Champions will return to Sentosa Golf Club from 5 to 8 March 2015. Paula Creamer (aka Pink Panther) will defend her title at HSBC Women's Champions next year. The tournament will be contested over 72 holes…

Preparations at Royal Troon for The Open in 2016

By: 2014. 12. 04.

In Ayrshire and Arran they are ready to walk the extra mile to boost their golf tourism. Ayrshire and Arran has over 40 courses including the Open venues of Royal Troon and Trump Turnberry and the birthplace of the Open,…

Troon Golf acquired Honours Golf

By: 2014. 12. 03.

By acquiring Honours Golf, Troon Golf expanded its customer list with 16 golf courses located across Alabama, Florida, Mississippi and North Carolina. Today Troon Golf portfolio consists of 234 golf courses.  Bob Barrett, CEO, Honours Golf said " Troon’s worldwide…

Mizuno Ambassador Stacy Lewis’ best year ever

By: 2014. 12. 02.

It seems to me that 2014 is going to be Mizuno Ambassador Stacy Lewis' best year ever since she is on LPGA Tour. She was able to capture 2 LPGA Tour Awards:  the Rolex Player of The Year and Vare…

Review: Arccos Golf vs. Game Golf

By: 2014. 11. 07.

Canalys recently published a survey that showed 2.7 million wearable bands (e.g. Fitbit, Nike's Fuelband, Motorola's Motoactv etc.) were shipped worldwide in Q1 2014. Some experts predict a decline in popularity + usage of wearable products. Personally I…

Callaway Golf knows who is worth sponsoring

By: 2013. 08. 20.

Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…

Are golf brands fitting to mobile?

By: 2013. 04. 08.

I have been watching people around me for a while how and what they have been using in their mobile. I noticed a trend. As people are getting familiar and comfortable with their smartphones (I hope soon I…

Ireland’s stumbling golf tourism marketing – part 1

By: 2010. 07. 31.

According to United Nations World Tourism Organization (UNWTO) the expected rebound of international tourism (arrivals, receipts, expenditure) is measurable. This recovery started according to UNWTO in Q4 of 2009. However this positive change will be seen mainly in…