When I first heard of Shot Scope's all-new virtual social community, the Course Hub social community somehow Nir Eyal's Hook Model (see his 'Hooked: How to build habit-forming products' book) came to my mind. Before I would tell…
How many new footwear and accessories manufacturers can enter and stay in business in the golf industry in 2020 and in the future? This and similar questions came to my mind when I heard of Cuarter by TravisMathew's…
In the last 10 years, I wrote only about Cleveland Golf wedges and putters, but now I would like to share with you the 5 innovations in the latest Cleveland Golf Launcher HB Turbo Driver. Jeff Brunski, Vice…
When I first saw the new Golf Pride PRO-ONLY grips, Golf Pride's TOUR SNSR putting grips came to my mind. Just like the TOUR SNSR grips, the new Golf Pride PRO-ONLY putter grip series will be available in…
Do you see a connection between the popularity of golf carts (golf buggies) and the size of the golf bags? Wilson Staff has recently launched (24th September 2018) its Wilson Staff eXo golf bag family (carry and cart…
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
It seems like that the concept of #TheOven17 is viable and working well. It is an amateur multi-day golf tournament founded in the US in 2014. This year it will be held between July 20-23. This is why…
TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…
The Odyssey X-Act Tank Chipper is a new short-game option that utilizes Odyssey Golf's Tank weighting philosophy to help ensure a smoother swing, promoting more consistent contact. It’s designed to function like an Approach Putter, providing an easy-to-hit option…
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
Charl Schwartzel's game at the Valspar Championship didn't start well. He had to overcome a five-stroke deficit. I found 2 really exciting moments during the game. Schwartzel shot a four-under 67, including a putt from 64 feet for birdie on the…
Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…
Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…
It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…