How could Acushnet create added value for golfers?
I assume many of you are either at the PGA Show in Orlando right now or on the way to it. While latest golf equipment news are about the brand new golf club models, I think we should…
113 entries: putter
Cleveland Golf announces new launcher woods and irons
I got used to it that golf equipment manufacturers in this part of the golf season usually come up with limited edition golf club models. This is why interesting the announcement of Cleveland Golf. Cleveland Golf’s new woods and…
Will you find the feel of a blade in the new Scotty Cameron Futura 5.5M?
Do you enjoy the new line of Scotty Cameron Futura putters that was launched in March 2017? The new Scotty Cameron Futura 5.5M extends the popular Futura line with a model designed for players seeking a smaller mallet with additional…
The Paradox of the Golf Equipment Industry: The Demise of the Green Grass Shop – Part 2.
In 1989, the designer of a new American golf course called Persimmon Ridge hit the ceremonial first tee shot at the grand opening. As the now-familiar sound of a metal driver hitting a ball rang across the teeing…
What could make an amateur golf tournament attractive?
It seems like that the concept of #TheOven17 is viable and working well. It is an amateur multi-day golf tournament founded in the US in 2014. This year it will be held between July 20-23. This is why…
What can TaylorMade gain from sponsoring Tiger Woods?
TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…
PING continues to be a family company
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…
What are the benefits of the Toulon Design acquisition?
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
How could Golf Pride provide better brand experience?
What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…
Can the X-Act Tank Chipper refine our chipping?
The Odyssey X-Act Tank Chipper is a new short-game option that utilizes Odyssey Golf's Tank weighting philosophy to help ensure a smoother swing, promoting more consistent contact. It’s designed to function like an Approach Putter, providing an easy-to-hit option…
Can we expect more Chinese success on the European Tour?
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
Will 2016 be the revival year of Schwartzel?
Charl Schwartzel's game at the Valspar Championship didn't start well. He had to overcome a five-stroke deficit. I found 2 really exciting moments during the game. Schwartzel shot a four-under 67, including a putt from 64 feet for birdie on the…
Why does Nike Golf give a chance to Ryan Ruffels?
Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…
What happens when you have a supersized golf grip?
Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…
How does Titleist’s new multi-material technology bring surprises?
It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…
What happens when Odyssey White Hot gets a dual layer?
Do you remember when I wrote about the launch of the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…
How long will Lee Westwood be able to help PING?
PING was happy to announce early this week, the extended multi-year sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…
Nike Golf reached its 10th victory in 2015 at the Philippine Open
It seems like the persistence bore its fruits to the Nike Golf athlete Miguel Tabuena. In the past, he was several times close to winning championships on the Asian Tour. By finishing 14-under-par (67-69-66; 202), he won the Philippine Open…
Can PING embrace the change with its Apple Watch app?
Early this year I was happy to hear about Hole19's Apple Watch app. Probably they were the first in the golf industry who developed an app also fro Apple Watch. Today, PING has launched bravely, as an early adopter…
How BioMech found the niche on the shield?
Probably some of you will remember from 2013 the announcement of The R&A and the United States Golf Association (USGA). They proposed to amend the Rule 14-1B and to prohibit anchoring the golf club in making a stroke. This…