PING has just announced the launch of its new iBlade irons. Officials said that the new iBlade iron is designed for golfers who rely on the precision and control. The blade-style iron follows the highly popular S55 model,…
I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…
Recently Wilson Staff came up with their new D200 family. Just like its competitors Wilson Staff would like to enable golfers to achieve more distance and accuracy. The new promise is that with The Right Light technology is…
Mizuno has just launched its new wedge the Mizuno MP-T5 wedge. This new wedge is designed with insight from PGA Tour professional Luke Donald. The new Mizuno MP-T5 wedge is featuring Mizuno’s patented Grain Flow Forging. The Grain Flow…
TaylorMade has revolutionized the way we think about drivers by introducing a major innovation in the past two years. They have significantly increased the use of carbon fiber material in their drivers, which has made them stand out…
One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
After learning in April that Burhill Group finished in 7th place at the 22nd annual Sunday Times BDO Profit Track 100 awards, I wondered how they had achieved that success. This is why I ask in this interview…
Last year I saw so many employee experience development initiatives at Acushnet UK. I really like them. For this reason, I thought to interview Matthew Johnson, the general manager of Acushnet UK. How do you define what is…
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
Pine Ridge Golf Club in Surrey has become the 100th golf facility in Europe to utilize Toptracer Range. This installation also brings the total number of Toptracer Range hitting bays to 1,700 - each with the capability of hosting…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
Following the insights reported by Global Golf Advisor’s in the ‘2016 National Club Trend Survey’, it was observed that the ability to attract and retain talent was a key concern to many golf clubs. For the leaders in…
I think the European Tour Properties will return next week to the International Golf Travel Market (IGTM) with great pride. They have added this year 6 new golf clubs to their portfolio of prestigious golf venues. Now boasting 22…
How exciting it has been watching the Summer Olympics! Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…
Do we prefer more personal travel experiences over those provided by large hotel or travel companies? In 2015, more than 40 million people used the home rental service of Airbnb in 190 countries. I don't think PGA Catalunya Resort will be hurt…
I think The 2014 Ryder Cup was an outstanding event for golfers and Scotland as well. This Ryder Cup event at Gleneagles, attracted over 250,000 spectators and generated £106 million for the Scottish economy. The Scottish government (led by VisitScotland’s Events…