It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…
Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…
To all Wilson Staff fans and those who are struggling with their game, this message is for you. Wilson Golf will launch its new Wilson Staff ZM Wedges on April 2. The new wedges have been available for…
Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
Vokey WedgeWorks introduces the new Limited 58.10° and 60.10° V Grind, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with tour players worldwide. The Vokey WedgeWorks V Grind is designed for players seeking…
I really liked the use of carbon - a one-of-one 60X Carbon Twist Face - in the previous TaylorMade Stealth driver model. I will try to summarize below the really new features of the TaylorMade Stealth 2 driver. TaylorMade…
PING launched the PING G430 family in North America, Europe, and South America yesterday. In the lure of speed and forgiveness, I was curious about the changes since the launch of PING G410 Plus & G410 SFT drivers…
The new Titleist TSR driver family is the next generation of the Titleist Speed Project that began more than 6 years ago with the TS series and was followed by the popular TSi models. The Titleist TSi models…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Just for a quick reminder of the previous edition of Titleist T-Series irons' key features: High-density tungsten in T200 irons;Progressive set design in T100, T200 & T300 irons;Max Impact technology delivers maximum speed and distance control. - T300 irons;High-density tungsten (with…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…
I have got good news for those who like the Titleist TSi3 driver. The new Titleist TSi4 drivers will be available from February 26, 2021 (MAP: $549). I found 6 new modifications and improvements in the new Titleist…
Have you enjoyed your game with the TaylorMade M series drivers? Personally, I am very happy with the forgiveness of the TaylorMade M6 driver. In the new TaylorMade SIM2 drivers, you will realize soon that TaylorMade increased the…
I am always very curious about what Wilson Golf will bring out and when he will regain his old glory. As a marketing professional, I cannot afford not to think about whether the golf equipment manufacturer is using…
How much golf equipment manufacturers like Callaway Golf can enhance the forgiveness of their golf clubs? Why don't they come up with added-value services (see product-service systems)? Until they find out the whys, let's see the new Mack…
Within 8 months Callaway is launching its new Big Bertha B21 driver (Product At Retail Date: 9/10/20). As I ran through the product description, I didn't find any significant differences from the previous Callaway Golf Mavrik driver. Big…