A recent R&A study (A satellite account for golf in the UK) found that the Gross Value Added (=defined as the profits plus wages within an industry, less an adjustment for taxation and subsidies) of the golf industry in the…
Probably one of the most popular topics is social media is a demand for relaxed golf attire (for this phrase we can find 720,000 results in Google) and dress code. Some people demand it because the classic golf attire…
A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…
Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
Royal & Awesome, the funky Scottish golf clothing brand, has reached a higher level in the UK golf retail market after signing a new partnership with Direct Golf. Royal & Awesome was launched in 2012. Now it will be available…
Last week I mentioned you that Michael Galosso, the Chief Operating Officer at Golfscape.com will share here his thoughts about the latest trend in golf tourism. Social technology is definitely changing the landscape and what think about golf…
Have you ever pondered the possibility of shortening lengthy par-3 or par-5 holes? Of course you want that! Wilson Golf seeks to provide a solution with the new Wilson Staff Model RB Utility irons. The Staff Model RB…
To all Wilson Staff fans and those who are struggling with their game, this message is for you. Wilson Golf will launch its new Wilson Staff ZM Wedges on April 2. The new wedges have been available for…
Wilson Golf has reimagined its premium Staff Model Iron franchise, introducing a modern iteration of the classic Blades and a new CB iron crafted for elite players and golfing enthusiasts alike. Wilson Golf now offers two irons that…
Just yesterday, I wrote about the new TaylorMade Qi10 driver that TaylorMade Golf set a record by achieving an MOI of 10,000 g-cm² (10K). This is pretty amazing if you ask me! Guess what I found this morning!…
In January, we were able to get acquainted with the new PING G430 driver (the most-read article among Golf Business Monitor readers), a member of the PING G430 family. Now can show you a new member of the…
Vokey WedgeWorks introduces the new Limited 58.10° and 60.10° V Grind, inspired by the collaboration of Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill with tour players worldwide. The Vokey WedgeWorks V Grind is designed for players seeking…
I really liked the use of carbon - a one-of-one 60X Carbon Twist Face - in the previous TaylorMade Stealth driver model. I will try to summarize below the really new features of the TaylorMade Stealth 2 driver. TaylorMade…
PING launched the PING G430 family in North America, Europe, and South America yesterday. In the lure of speed and forgiveness, I was curious about the changes since the launch of PING G410 Plus & G410 SFT drivers…
The new Titleist TSR driver family is the next generation of the Titleist Speed Project that began more than 6 years ago with the TS series and was followed by the popular TSi models. The Titleist TSi models…
I must say Wilson Golf is not only for high handicapper golfers. At the same time, they are doing a great job to serve high-handicappers as well. This way they are helping and supporting a lot the golf…
Does it make sense to compare the new PING i525 irons to the Titleist T-Series irons or the TaylorMade Golf P790 irons or the Wilson Staff Model CB Irons? The new 2022 PING i525 irons (RRP €219 per…
Just for a quick reminder of the previous edition of Titleist T-Series irons' key features: High-density tungsten in T200 irons;Progressive set design in T100, T200 & T300 irons;Max Impact technology delivers maximum speed and distance control. - T300 irons;High-density tungsten (with…
How many of you remember TaylorMade's iconic 300 series (300 Ti, 320 Ti, and 360 Ti) from 2001? As we desire a return to normalcy, nostalgia marketing will likely continue to enjoy a renaissance in 2021. Just think…