When used in the correct way, social media can be an incredibly effective marketing tool which has the capability to generate a direct return on investment. Having a professional and consistent presence on all social media channels such…
Between us, I don't really understand the concerns of the LPGA Tour regarding LPGA Tour players' attire. You might find extreme examples, but most of them are not sexist, but rather sporty and modern. If you select any…
Commencing in 2017, the Rolex Series is the premium tournament category on the European Tour’s International Schedule. Presently comprising eight tournaments, staged in a variety of golfing locations around the world. The Rolex Series events will offer a…
Tomorrow will kick off The 2017 Waste Management Phoenix Open at TPC Scottsdale. The Organizers are expecting to have over half a million spectators. We could think for a while that this is going to be another Waste Management…
TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…
I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…
One of the key topics of the 2016 HSBC Golf Business Forum was the evaluation of the participation in the Rio 2016 Olympics. Did you follow the golf tournaments of the Olympics? What I see as a key challenge…
Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…
Troon has been selected to manage the Tiburón Golf Club in Naples, Florida. The golf club was carved from 800 acres of prime Southwest Florida real estate. It features two 18-hole, Greg Norman-designed golf courses, the Gold and the Black.…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
During the week that the European Tour visits the 2018 Ryder Cup host venue Le Golf National for the 100th Open de France, European Tour Properties will announce the 2022 host venue Marco Simone Golf & Country Club as the…
Troon has just announced that Alex Nakajima has been named as the new general manager at Kapalua Golf located on the island of Maui in Hawaii. Nakajima replaces Mike Jones, who spent the last eight-plus years as general…
What a great changes are happening in China these days! First, the Chinese Government lifted the ban for Communist Party members to play golf. Is there a connection between the 2016 Rio Games and the Chinese Government's decision? The…
Charl Schwartzel's game at the Valspar Championship didn't start well. He had to overcome a five-stroke deficit. I found 2 really exciting moments during the game. Schwartzel shot a four-under 67, including a putt from 64 feet for birdie on the…
A few days ago I wrote about the brave design of the latest Nike Golf polos. Unfortunately, I cannot say that PING is following Nike Golf's experimental attitude. However, recently, PING Apparel has added two new brand ambassadors for 2016,…
Last year was the first year when I had the chance to write about the Japanese professional golfer, Hideki Matsuyama. Since then he has become the world's #12 (4 places higher than in 2015). After 2 years, Matsuyama…
Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…
PING was happy to announce early this week, the extended multi-year sponsorship agreements with Lee Westwood (official world golf ranking: 51st), Andy Sullivan (became pro in 2011; Official world golf ranking: 37th) and Brandon Stone (became pro in 2013; Official world golf…
The Australian LPGA Tour player Minjee Lee had just finished her rookie year in December 2015. However, it was not an obstacle to gain a new sponsor, the ECCO Golf. She turned professional in 2014. At the age of 17,…
Last year, there was an interesting lawsuit against the PGA Tour. More than 80 PGA Tour caddies were demanding share of profits from the sponsored bibs, together with “damages and disgorgement” for wearing the bibs in the past. Since…