The Forest of Arden Marriott Hotel & Country Club was the host venue of 59Club’s 10th annual Service Excellence Awards on March 12, 2020. On the night, 59Club presented 64 awards across 27 categories, recognizing ‘service excellence’ across…
Close House, home to European Ryder Cup legend Lee Westwood, has announced that the PING Junior Masters' final will take place at the club on 28th July (Monday) during the build-up to the European Tour’s British Masters. The…
Troon has been selected to manage Lakeshore Yacht & Country Club in Cicero, New York. Lakeshore Yacht & Country Club is located just north of Syracuse along the south shore of Oneida Lake. Troon Privé, the private club operating division…
I was very sad to turn down the invitation to 59Club's European Service Excellence Awards due to family reasons (with my wife we are expecting a baby on March 16). This year Forest of Arden Marriott Hotel &…
I believe technology has a significant role in creating defining moments and exceptional customer experience for golfers and golf club guests. Based on your reactions to my previous post about Toptracer Range 100th installation in Europe, I thought…
The Spanish destination La Finca Resort has been undertaken an extensive renovation project. The resort has got a new management team consists of former La Manga Club management members: Brendan Dwyer (General Manager), Luke Murphy (Commercial Director) and…
It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…
We can say good-bye soon to Almenara Hotel at Sotogrande. The Sotogrande SA has agreed with Accor’s luxury, lifestyle brand SO/ Hotels & Resorts to launch the brand's 1st hotel in Spain. This will be the 8th SO/…
Last November, the Euromonitor International Lifestyles Survey found: 43% of global consumers prefer experiences over things.78% - value real-world experiences.70% say they use technology to improve their day-to-day life. More and more golf clubs and resorts understand and…
Among the most advanced golf clubs who invest heavily in customer experience measurement, I often hear about the usage of NPS (net promoter score). Unfortunately, there are fewer words about the importance of customer lifetime value. This fact…
The GEO Foundation has just announced the latest updates and changes in its OnCourse program. These are the new features of the OnCourse program: Annual Sustainability Scorecard - tracks the 32 Sustainability Metrics for Golf, giving clubs easy access…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
How many times did it happen to you that you felt lost when visiting a golf club website or when you visited their social media page/profile you had the impression that they don't care about your response? I…
The Villas at Renaissance have just completed in Autumn 2019. They are two new exclusive-use luxury holiday homes, overlooking the 2020 Scottish Opens venue, The Renaissance Club. The Villas at Renaissance are located near to the seaside towns…
In 2018, 282 delegates participated in the Golf Business Forum 2018. For the Golf Business Forum 2020, the organizers are expecting to attract over 400 delegates from all segments of the golf industry. The Golf Business Forum 2020 will be…
As you know, private golf clubs are closing, redeveloping and converting to public play in record numbers. This is why I thought to bring a positive example of the LedgeRock Golf Club (in suburban Philadelphia: 15 minutes southwest…
I am excited to share with you that I have been invited by Antti Hiltunen on behalf of the Finnish Golf Managers Association + Finnish Golf Club Owners Association to give a keynote presentation on employee experience development…
The Club Management magazine has named Tony D’Errico, CCM, CCE, the 2019 Club Executive of the Year. A 26-year member of the Club Management Association of America (CMAA), D’Errico currently serves as the Chief Operating Officer of the Quail…
The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…
The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…