We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
I am happy to see that another golf club understood the importance of rethinking and redesigning the driving range experience available in their golf club. One of the customer experience trends that I am expecting in 2021 is…
The COVID-19 pandemic affected almost every aspect of life and business in 2020. It will not be very different in 2021. Before I would detail the customer experience trends in 2021, let's see who are the winners of…
I know many of you are finalizing or in the middle of the planning of your marketing strategy and activities right now for 2021. That’s why I was thinking about summarizing what golf club marketing trends I expect…
If you are following regularly the golf participation reports of the National Golf Foundation and KPMG you can see a stagnation in golf participation in the US since 2013. At the same time, the sport & entertainment industry…
I frequently read reports on digital transformation. The most recent report I read was Altimeter's The 2020 State of Digital Transformation. I found in this report that the TOP4 drivers of digital transformation are Increase productivity to streamline…
I have already shared with you the news about the renovation work at Chart Hills. The club is hoping that all of the work will be completed before the start of the 2021 golf season or sooner if…
I assume many of us have got a certain perception and expectation in what kind of golf clubhouse we would feel delighted, comfortable, and most of all homey. Here are 5 ideas and concepts that can make a…
The game of golf arrived at that level/stage - like runners - where golfers want to learn more about their games on the course (e.g. by Arccos Golf), but on the driving range as well. Wearables, smart clothing,…
Probably you have already heard of Troon has been selected to manage Kapolei Golf Club an 18-hole daily-fee club in Kapolei, Hawaii on the island of Oahu. Troon Golf, the resort and daily-fee operations division of Troon, will…
You’ve probably heard that Miguel Girbes, a former golf director at Finca Cortesin, is continuing his career at the Emporda Golf Resort as a resort general manager. That’s why I thought I’d ask what his plans are and…
I have written about The Manor House Golf Club since 2014. This made up mind to check what do they offer to members in 2020 vs 2014. What do you expect from a golf club membership in 2020?…
As the health situation improves after a coronavirus epidemic we are replanning and reorganizing our golf clubs' and resorts' for the rest of the year. This situation gives you an excellent opportunity to focus even more on these…
Troon has been selected to manage The Virginian and its sister property, Nicewonder Farm & Vineyards, both of which are located in Bristol, Virginia. Troon Privé, the private club operating division of Troon, will oversee golf, club and food &…
Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…
The coronavirus crisis taught golf clubs to bravely use various technology solutions to give a proper answer in the current business environment. We can experience that these solutions (e.g. WhatsApp for internal & membership communication or even to…
‘Accelerate innovation’ this is an interesting expression that I’ve recently read. We find ourselves in the middle of difficulty from time to time, yet rarely do we find ourselves with a chance to somewhat pause ‘business as usual’…
Do you remember when I urged you to create meaningful and memorable moments for your golf club guests and members? Just as a quick reminder: Today it is NOT enough to meet customer expectations since you are competing with…
As you probably heard of it that I started on Monday an article series about the coronavirus and its effect on our golf club business. The intention was/is to show how various golf club managers of leading golf…
Yesterday, I have already highlighted the importance of golf club employees' appreciation. Now I would like to explain to you why both recognition and appreciation are important. This idea came to my mind when I heard of Burhill…