327 entries: "customer experience"

6th hole La Reserva Club

How will the new ranking of the La Reserva Club drive more sales & prices?

By: 2023. 04. 03.

Have you ever tried to find the connections between being highly ranked and golf revenue growth? What I know is that such rankings on the most important golf magazines' lists are good reasons to raise prices. At the…

Ian Brigmann COO Club Caddie

Are you on the back 9 of your facilities software?! 

By: 2023. 03. 30.

We here at Golf Business Monitor do our best to stay on top of all things Golf, all things Media, and all things Technology, but sometimes even internally things slip through the cracks, and we put off updating…

Scottish Golf and Players 1st partnership

Have Scottish golf clubs understood the benefits of Players 1st Member Experience Surveys?

By: 2023. 03. 29.

Golf clubs must get in the footsteps of their guest and members to be able to deliver the desired golf club experience. The time when we developed services in our golf clubs based on intuition is over. In…

Cover photo for press release_Players 1st and TrackMan

How is Players 1st responding to the growing off-course participation trend?

By: 2023. 03. 16.

In October 2022, I highlighted that those golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…

59club Emirates Golf Club winner 2022

59club Service Excellence Awards: Who to watch out for in the MEA & Asia region?

By: 2023. 03. 13.

If you would ask me to single out one customer experience strategy that is really working well in the last couple of years, then it would be convenience. It is all about if your customer can do business…

The Grove 1st hole_resized

The Grove will host the 5th & final event of the 2023 Rose Ladies Series

By: 2023. 03. 09.

I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…

Club de Golf Alcanada golf course 7th Hole

What did Club de Golf Alcanada win at the Tagmarshal Awards?

By: 2023. 02. 23.

Today, more and more golf club managers realize that there is a connection between the pace of play and the golf experience (see customer experience). Managing tee-time intervals properly can contribute a lot to golf experience and improve net…

Scales Gear golf retailing RepSpark

5 B2B Golf Retailing Trends to Watch in 2023

By: 2023. 02. 13.

Discover the trends to stock in your golf shop to keep your customers fashionable on the fairway! Last month at the PGA Show, many brands and retailers had a first look at the golf trends that would rule…

Streamsong Resort Red golf course hole 16th (Credit_ Larry Lambrecht)

Who has been better off with the sale of Streamsong Resort?

By: 2023. 01. 17.

Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…

Golf Business Monitor in 2022-resized

What remarkable has Golf Business Monitor achieved in 2022?

By: 2023. 01. 04.

It was great to see the growing interest in the Golf Business Monitor: campaigns, webinars, interviews, etc., in 2022. Feedspot has just ranked Golf Business Monitor as the #1 B2B golf business blog & as the #22 best golf blog in the world! Thanks to…

Burhill Group shines in 2022 with four MEA Awards

Which Burhill Group venues won at the 2022 Member Experience Awards?

By: 2023. 01. 03.

Give golfers a great golf club membership experience and they will never leave you and spend more money in your golf club. Great! This is what every golf club is striving for. So why are so many golf…

Landeryd Golf Club at Night

How will Landeryds Golf Club impress golfers at the driving range?

By: 2022. 10. 27.

I still see many underdeveloped/old-school driving ranges in operation. Even though there is a striking difference in customer experience between a non-tech driving range and one with driving technology solutions (e.g. Toptracer Range, Inrange Golf, Trackman Range, etc.).…

La Manga Club 1st Hole

How would you celebrate La Manga Club’s 50th anniversary?

By: 2022. 09. 30.

The La Manga Club found a unique way to celebrate its 50th anniversary. La Manga Club will be the host venue for Legends Tour's Farmfoods European Senior Masters hosted by Peter Baker. It will be held on October…

St Andrews Links Trust Swilcan Bridge

Why has St Andrews Links Trust opted for cloud-based ERP software?

By: 2022. 08. 22.

Two years ago, I already mentioned how important digital transformation is for golf clubs in order to maintain competitiveness, enhance employee productivity, and serve guests more efficiently (see also customer experience & personalization). The main motivations of businesses…

Chart Hills Golf Club_Putting Green_SR-C_A4_250

The Chart Hills Golf Club is expanding with a new par-3 golf course

By: 2022. 08. 09.

I like to think about a new investment idea in the way how it can improve the overall customer experience at the golf club. I thought I'd mention this because Chart Hills Golf Club is now building an…

W Costa Navarino_Beachfront villa Interior

Are you ready to try the new W Costa Navarino Hotel?

By: 2022. 07. 26.

In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…

RepSpark Community_filtered for GOLF-resized

How joining RepSpark can help your pro-shop earn more?

By: 2022. 07. 07.

Insider Intelligence found in 2022, worldwide retail e-commerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. In 2022, worldwide retail sales are poised to grow 5% year-over-year…

club caddie-logo-revcon2

Checklist for membership & communication personalization features of Club Caddie

By: 2022. 07. 06.

It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…

Costa Navarino_International Olympic Academy Golf Course - Troon International FABIAN SIXT

What new assignments have Troon International won from Costa Navarino?

By: 2022. 06. 28.

Troon, through its Troon International division, has been engaged at The Bay and The Dunes courses since inception. Until now, Troon International has only provided golf operations service to Costa Navarino. The range of services will be expanded…

omnichannel experience Players 1st

How can Players 1st help golf clubs to be able to deliver an omnichannel experience?

By: 2022. 06. 16.

2,000+ clubs in 20 different countries trusting the Players 1st platform. In this interview, I asked Morten Bisgaard, the CEO & Co-founder of Players 1st among the others about how has customer experience measurement developed in the last 10…