The 2020 Troon Cards officially went on sale on Tuesday, October 1. This is why I thought to share with you what kind of loyalty marketing trends I am expecting for 2020. What I try to do now…
There are more and more pieces of evidence that AI (artificial intelligence) is penetrating into the golf industry. In 2017, Pebble Beach Resort launched its AI-based virtual concierge service. Another great example is Callaway Golf's Epic Flash Driver…
The Real Club de Golf El Prat has just extended its exclusivity agreement with La Mola Conference Center Hotel. La Mola is located next to the 10th hole of the North course of Real Club de Golf El…
When we are discussing the challenge of how could golf broaden its appeal and attract new audience demographics we cannot or it is hard to neglect the importance of such technology innovation like artificial intelligence. Let me give…
Last week I had an interesting conversation about the possible effects of Brexit on UK golf clubs. I thought to share with you some of our worries/concerns before letting you know the high hopes of Royal Portrush Golf…
Troon Privé has been selected to manage The Standard Club, a private club located in Johns Creek, Georgia, a suburb of Atlanta. The Standard Club, the oldest social club in Atlanta, is the outgrowth of the old Concordia…
During the latest IGTM event in Ljubljana, Slovenia, I thought I will be able to interview David Ashington (Director of Sales & Hospitality, Monte Rei Golf & Country Club). Very soon I had to realize that due to…
In 2016, the study of VisitScotland and Scottish Enterprise found that the Scottish golf tourism industry worths £286 million. The Scots are very optimistic now. A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target…
There is no week when I do not hear about the importance of product and service personalization. Do you remember Mac Daddy 4 Callaway Custom Wedges from February 2018? Callaway is offering tour-level customization & personalization for Mac Daddy…
Just before I fly to the European Conference of the Club Managers Association of Europe in Marbella, Cleveland Golf will launch its latest putters the Huntington Beach Soft putters on 16th November. Cleveland Golf said the hallmark of the…
The golf travel agencies are in a really challenging situation when golf tourists can switch easily from one distribution channel to another. In short, people have many booking options at their fingertips. Customer loyalty is not a simple…
I am so happy that Your Golf Travel came to the same conclusion as I did last July. In that post, I highlighted the Portuguese Tee Times Golf Agency's 'unlimited golf concept' as a great offer. The reason why…
Since I read the article in the Financial Times last year about golf resort living and golf tourism, I was really curious to know the opinion of Cristobal Guerrero, the managing director of Las Colinas Golf & Country Club.…
I can promise you I will not ask you as a Ryder Cup fan when will start the 2018 Ryder Cup. Just in case: 25th September 2018. Regarding major golf tournaments and events, I always highlight the importance…
I have got an impression that there is a quite big silence around Cobra Puma Golf. Last news I heard from them is that they have extended their sponsorship contract with Rickie Fowler. Most recently in the UK,…
When I hear about an interesting golf business news and a golf club enhancement/development project I like to analyze them from two main aspects: Its contribution to the overall customer experience of the golf club; How it can…
I think my American and Australian readers will be much more familiar with Pacific Links International, the world’s premier golf network. The reason why I thought to highlight Pacific Links International to you is that the number of Pacific Links…
In a previous post, I have already started to hint and recommend to golf travel agencies that golf travelers are looking for “experiences”. As part of the customer experience innovation and development, I recommended a high level of…
Golf tourism in the Algarve generated 500 million euros in 2017, creating 16,800 jobs (source: Algarve Tourism Association). This is why I thought it would be beneficial to determine the top 10 tee time booking solutions for Spain & Portugal. How many times have you realized…
This is the second part of the article of 'Creating a certified supervisor program'. Doing "The Who" “Doing supervisor certification right” requires knowing The What that’s needed and The How of delivering What’s Needed effectively and efficiently. In…