It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…
I was intrigued by the Kelly Ranch Golf Club development project's $100 million price tag. The project's scale and scope have piqued my interest, and I would like to learn more about it. Fortunately, I was able to…
I have already reported to you twice this year that it is not impossible to solve the damage caused by floods to the bunkers of our golf courses. Now, I will show you the example of Hoover Country…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
I have the impression that the luxury property market is doing well despite the uncertainty, stubborn inflation, interest rate gyrations, etc. Amidst changing times, traditional buyers continue to seek the serenity of waterfront luxury and the peacefulness of…
Yesterday, I shared some news about Sami Strutt, who has decided to step down as COO of the British & International Golf Greenkeepers Association. After dedicating 30 years of service to the organization, Sami has decided to move…
Last year, I reported to you regarding the Golf Passport by Cascais, which has partnered with Zest.Golf, a channel manager technology company. Zest.Golf's solution was also found to be compelling by Barcelona Golf Destination. It’s crucial for golf…
The Kelly Ranch Golf Club is all set to become Texas' 908th golf course, opening its doors in 2025. The $100 million Kelly Ranch Golf Club - by Escalante Golf - is located on 240 acres of rugged rolling…
I have got the impression that Rosewood Hotels & Resorts (30 hotels at this moment & 24 under construction) is intentionally looking for properties away from tourist epicenters. One of the elements of the formula for luxury hotels…
I was so thrilled when I heard about the opportunity to play St Andrews' Old Course in reverse, and it immediately brought to mind two other incredible golf courses that I can't wait to tell you about! These…
Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…
The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…
Gleneagles has just announced a significant five-month project. As part of this project, they will change to a new, highly efficient Rain Bird irrigation management system to help reduce water and power consumption. The new system is the…
GolfStar, Northern Europe's largest "Multi-Course Owner Operator," runs 13 Swedish golf clubs and 19 golf courses with over 50,000 customers. GolfStar decided to expand its operation abroad. The first country is Spain. They have already established their Spanish…
The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…
It is evident that the contemporary workforce is experiencing a significant shift towards diversity, while at the same time, job roles and working methods are undergoing rapid transformation. As such, it is imperative for golf clubs to recognize…
It is gratifying to observe that the golf industry has seen an increase in sustainability success stories as of late. Such instances of environmental stewardship are a testament to the industry's growing consciousness of its impact on the…
The Vaquero Club is an exclusive private club located in the affluent Westlake community on former ranch land west of the DFW airport. Established in 2001, Vaquero Club occupies 525 acres of what was once the Hunt brothers’…