TaylorMade announced today a multi-year contract has been reached with Tiger Woods. His connection with TaylorMade is not totally new. He used to play with TaylorMade metalwoods in the early 90s. As part of the contract, Tiger Woods…
A new international membership available from England's famous Stoke Park Country Club, Spa & Hotel. The ‘Colt International Membership' is available only to those whose permanent residence is outside of the UK and entitles the holder to up…
“People operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage” – Michael Lewis, Moneyball. Michael Lewis’s book (and the movie based on it), introduced data…
The 20th edition of the International Golf Travel Market (IGTM) will be held at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017. Cannes the host city was not selected…
Sardinia and Sicily host some of the most prestigious Italian golf venues according to KPMG's "Golf Benchmark Survey in Italy 2012". Now, Sicily’s Verdura Resort is becoming the latest addition to the exclusive European Tour Properties network, joining…
I was very surprised to hear last year that Lydia Ko (world #1) left Callaway Golf for PXG. Last year's other interesting sponsorship deal was when she signed a contract with ECCO Golf. She will wear Ecco BIOM G2…
I have waited so long to be able to share with you the latest Wilson Staff golf equipment news. The new Wilson Staff D300 irons will be available from January 23rd in the US. I assume, here in…
I was so excited hearing about the new XXIO Prime golf clubs. I think the XXIO brand still an unknown golf equipment brand outside of Japan, although XXIO is very optimistic regarding the North American market. XXIO has just…
The members of White Manor Country Club (Malvern, PA, a member-owned private club; founded in 1948) held a voting in mid-December about the selling of their country club. The biggest concern of the members and the neighbours was that the…
To answer you the question quickly: the innovative new Jailbreak ball speed technology makes the Great Big Bertha Epic Driver and the Great Big Bertha Epic Sub Zero Driver unique. Callaway Golf believes that the Jailbreak speed technology…
Although ECCO Golf is the strongest division of ECCO, the company did not have so far a full-time UK golf employee. Ian Martin was seduced in November 2016 from the TGI buying group where he was a senior retail consultant.…
I know for some of you this is not totally new that TaylorMade allowed Jason Day to sign a contract with Nike Golf. However, it is interesting to see, how Adidas is becoming more permissive and flexible even…
Paul McGinley will lead a host of star names at the 2017 Abu Dhabi Invitational at the award-winning Yas Links on Yas Island from January 28-29, 2017. He will captain a Professional Golfers’ Team against a Celebrity Team…
Here comes Troon's latest new business win. They have been selected to manage Potowomut Golf Club in Warwick, Rhode Island. Potowomut Golf Club is a historic private facility that features an 18-hole Walter Johnson-designed golf course. Johnson was a…
Last week ended the 5th Annual Club Leadership Summit (4th-6th December 2016) at Lord’s, the Home of Cricket. More than 50 of the world's top CEOs and general managers were among the participants from places like Valderamma, The Wisley, Queenwood, Royal Dornoch…
Would you believe that Auckland saw a 63% growth in million-dollar-plus sales thanks to strong international and local demand? Some real estate analysts say that there is a connection between the growth of Auckland real estate sales and…
John Karsten Solheim, the grandson of PING Founder Karsten Solheim will be the new president of PING from January 1, 2017. He succeeds Doug Hawken as president, who is retiring after a distinguished 45-year career with the company. But…
One of the key findings of the European Golf Course Owners Association's Vision 20/20 (published in 2014) was the importance of flexibility. Their study found that full membership will decline and flexible membership will grow. Flexible packages (aka "golf credits")…
I have kept saying to golf club since the launch of the Club Car Precedent i3 golf cars is to prefer this golf cart model over those without the Visage navigation system. Connectivity with customers and colleagues is essential…
Lexi Thompson (ranked #5 in the world) has just signed a long-term extension with Cobra Puma Golf. It seems like that with her victory at the Honda LPGA Thailand she was able to convince Cobra PUMA Golf to extend…