Yas Links Abu Dhabi has entered a transformative new chapter with the official launch of the Tommy Fleetwood Academy (TFA). This milestone redefines player development standards in the UAE capital and strengthens the venue’s reputation as a regional…
We are currently experiencing a fundamental shift in how sports, such as golf tournaments, are enjoyed, played, monetized, and experienced. Fans have transitioned from passive spectators to active participants who engage more regularly and deliberately. These evolving control…
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
You must have heard that Aldar Properties sold the Abu Dhabi Golf Club Complex for $49 million in 2020. The new owner is a financial investor. Following new ownership at the start of 2021, the Club is now…
I can understand every golf club & resort around the world who are doing their best to mitigate and/or recover from the coronavirus caused damages and losses. See what happened to the tourism industry in the Middle East…
I know it is not a totally new idea to replace plastic bottles with aluminium bottles. However, I welcome every effort that serves to improve the sustainability of the game and the golf club itself. In November, I…
The Abu Dhabi HSBC Championship, which each January launches the Desert Swing as part of the European Tour will be renamed in 2018 to Abu Dhabi HSBC Championship presented by EGA. The parties have signed recently a sponsorship deal.…
Paul McGinley will lead a host of star names at the 2017 Abu Dhabi Invitational at the award-winning Yas Links on Yas Island from January 28-29, 2017. He will captain a Professional Golfers’ Team against a Celebrity Team…
Maybe it is early to talk about the 12th Abu Dhabi HSBC Championship (Abu Dhabi Golf Club, January 19-22, 2017), but there is a great temptation when I see who will be playing, besides the defending champion Rickie…
A Little bit more than 40 hours left before the kickoff of the Abu Dhabi HSBC Golf Championship. Just like in 2015, the players will line up for the US $2.7 million showpiece. Abu Dhabi Golf Club (January 21-24) will…
It is very likely that Abu Dhabi was the most successful golf destination in 2015 at the 2nd annual World Golf Awards. The country was able to reap 4 titles: World's Best Golf Hotel 2015: St Regis Saadiyat Island Resort Abu Dhabi's Best…
Actually Rory McIlory together with the Henrik Stenson, Justin Rose and Rickie Fowler are preparing for the 10th anniversary of the Abu Dhabi HSBC Golf Championship that will kick off tomorrow (15-18 January 2015). So the guys looked around and…
2013 was a really outstanding year for Abu Dhabi thanks its two leading golf clubs Saadiyat Beach Golf Club and Abu Dhabi Golf Club. Saadiyat Beach Golf Club has unveiled an unprecedented growth of 94% against the same period…
I think 2013 was a pretty good year for HSBC Golf. HSBC marked 10th anniversary as a major international sponsor of golf. I have just received from them a mail where they announced their sponsorship of Golf Business…
At the end of last year, in December and October I had already written about the success of Abu Dhabi in golf tourism. Abu Dhabi Golf Club became the Best Course in the Middle East at the coveted Asia Pacific…
In this year we have seen three dominant trends in the global luxury goods market: globalization, consolidation and diversification. Luxury goods have also become more affordable to a wider range of consumers than ever before, as personal incomes rise in…
Probably many of us are thinking in these days about to extend our membership at our golf course. I am little bit puzzled because I do not know a golf course that is worth to join. If you can…
In October, I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental shift in how sports like golf tournaments are enjoyed, played, monetized, and experienced. Fans have shifted from passive viewers to active participants who engage more…
Today, I had an inspiring conversation with a client about how a country can seamlessly integrate into the world of international golf tourism and attract a surge of golf enthusiasts. A shining example of this is Viya's expanding…
Golf Saudi has officially confirmed the launch of the 2025 PIF Saudi International powered by SoftBank Investment Advisers, marking the return of one of the world’s most highly anticipated golf events. Scheduled to take place from November 19…