19 entries: "dynamic pricing"

The End of Rack Rate? Dynamic Pricing in the Golf Industry

By: Linda Quinde 2013. 07. 30.

Two weeks ago I promised you that I will ask Linda Quinde, Executive Vice President of Operations at Ezlinks.com to share with us what do they think about the dynamic pricing model and how they want to incorporate it into their software. We’re…

Have your heard about dynamic pricing in the golf industry?

By: 2013. 07. 17.

Dynamic pricing has just arrived to the golf industry. Some golf clubs are already using this pricing model, like the Bent Creek Golf Club. This pricing model is not a new idea, it is widely used in the…

yield-management club caddie

How does Club Caddie see the future of golf club management softwares?

By: 2022. 12. 20.

Today I will share with you an interview with Michael Rawlins, the Director of Product at Club Caddie. He started out as the Head Golf Professional, but as an Owner, he has done every job possible in the…

Sweetspot banner

How did Hills Golf & Sports Club achieve massive revenue growth with Sweetspot?

By: 2022. 11. 22.

A few years ago, I already talked about the fact that golf clubs should also use revenue management – aka yield management - to generate extra revenues by utilizing tee times and customer purchase history effectively. What is…

Estonian Pärnu Bay Golf Links on the top

How can the Estonian Pärnu Bay Golf Links prevail in the competition?

By: 2021. 10. 05.

The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…

Jacek Gulmantowicz golf club management software

How to generate more revenue with golf club management software?

By: 2021. 05. 18.

My impression is that golf clubs do not make sufficient use of the potential of golf club management software. To ensure this, I asked Jacek Gulmantowicz, co-founder of Golf Booking Software. Do you think I was right or…

rocket business performance tee time booking

How to prepare for the massive tee time booking after the COVID-19?

By: 2021. 03. 01.

One would think that 2020 was a terrible year for almost all golf clubs. As I look at US statistics, then I see a boom in play that started in the summer continued through the end of the…

John-Brown-Jason-Harshbarger-GolfBack tee time market place

How can GolfBack help to drive direct tee time bookings?

By: 2021. 01. 06.

We have long witnessed a battle in the hotel industry between hotels and OTAs. Some experts believe the Covid-19 crisis will lead to the victory of direct booking or at least a bigger share. I don't say we…

Customer experience design-tee time marketplace

How does tee time marketplace work in golf tourism?

By: 2020. 06. 09.

Golf club managers have already been thinking and trying a lot about how to sell more tee time and increase the revenue from it. Just think, for instance, of dynamic pricing or even yield management. Some of them…

Greenfee365 tee time market

Where the European tee time market is heading to?

By: 2018. 10. 01.

First of all, everybody is online today, even the local agencies are online and the tee time market in Europe and in many other parts of the world is bubbling. Golf Clubs experience tremendous growth in their own…

Lodge of Four Seasons

Troon won a challenging task at The Lodge of Four Seasons

By: 2018. 01. 15.

Troon has been selected at the beginning of January to manage The Lodge of Four Seasons in Lake of the Ozarks, Missouri. Troon will not just oversee the operations of the 358 room resort, but will also manage the property’s…

Did you enjoy the British Masters at The Grove?

By: 2016. 10. 18.

Last week’s British Masters at The Grove is just over. The Swede Alex Noren claimed the 2016 title with an 18 under par total. This was the Swede's 7th European Tour International Schedule victory in his 222nd official…

What will come after the enhancements of the clubhouse?

By: 2016. 03. 18.

What we see renovations and enhancement activities today at The Cape Club (formerly Ballymeade Country Club; managed by Troon) are part of a complex strategy of the new owner, to transform the property into a five-star resort. The golf course…

What kind of tee sheet system your golf course should have?

By: 2014. 03. 22.

Although online tee time reservations increased 25% from 2012 to 2013, telephone reservation system is still the most dominant/popular form of booking tee times. Why do we complicate our life with such "old school" solution? We don't book our…

Exclusive Golf offers 3 months’ free membership

By: 2014. 03. 16.

Usually I don't like to write about golf clubs' promotions, but when I saw the pictures about Exclusive Golf's The Manor House Golf Club I could not resist to share with you the details of the promotion neither…

Social technology and private golf clubs

By: 2013. 10. 26.

I was really happy to read Frank Vain's (president of McMahon Group) article about need of usage of technology (in many instances social technology) in private golf clubs to improve connectivity, reduce operating costs and increase revenue (not…

Latest golf business outlooks in India

By: 2013. 10. 12.

I had to take an unplanned break "thanks" to my ISP, but now I am back with full power. In recent months we read some really disappointing news about the BRIC countries (Brasil, Russia, India and China).  In the…

Callaway Golf knows who is worth sponsoring

By: 2013. 08. 20.

Patrick Reed is a rookie at Callaway Golf. He joined Callaway Golf 3 month ago in May. As a rookie, he has made 8 of 9 tournament cuts and secured 4 of his season's five TOP-10 finishes, none…

How to maximize golf tee times?

By: 2013. 07. 21.

For offline media planners dynamic bidding for GRP (Gross Rating Point: is a term used in advertising to measure the size of an audience reached by a specific media or schedule) is not a new thing. In the last 4 years in the…