One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…
William McGirt prevailed in a sudden-death playoff over fellow staffer Jon Curran to win the Memorial Tournament Presented by Nationwide on the PGA TOUR over the weekend at Muirfield Village Golf Club in Dublin, Ohio. This is William…
I have just received Golf Pride Grip's performance results on the PGA Tour in 2015: Victories in 39 of the 47 official PGA TOUR events = 83% Winners using Golf Pride grips during the 2015 season earned $57,852,000; PGA…
By winning the WGC-Bridgestone Invitational on last Sunday, Shane Lowry has achieved a two-fold victory: became a full PGA Tour member + world golf ranking of No. 19. Actually this is Shane's first PGA Tour victory since 2009 when he…
Sunice having been selected as outerwear supplier for the International Team at The Presidents Cup 2015 thus they can continue their partnership actually. The Presidents Cup will be held October 6-11, 2015, at Jack Nicklaus Golf Club Korea in Songdo IBD,…
Suzann Pettersen won the Manulife LPGA Classic at Whistle Bear Golf Club. This was her 15th LPGA Tour victory. Here first LPGA Tour victory was in 2013. She recorded 2 eagles and 21 birdies throughout the tournament. Pettersen averaged 278 yards…
Rory McIlroy is the only one who was able to win the Wells Fargo Championship twice so far. McIlroy broke his own course record at Quail Hollow with his third-round, 11-under 61. The win is McIlroy’s 11th on the…
Rory McIlroy, has become just the second player in WGC Match Play history to win as the No. 1. In his semi-final round, McIlroy made a 44-yard putt for eagle on the 18th hole to advance to the Championship…
The PGA Tour will continue with DIRECTV for another 5 years. In the new agreement/contract will include expanded weekend coverage of 4 PGA Tour tournaments each season for DIRECTV customers through the “PGA TOUR Experience,” beginning with this…
Hyundai Tournament of Champions has ended with the victory of Patrick Reed and Tru Temper's Dynamic Gold. In Patrick Reed's bag there were: Dynamic Gold X100 (3-9); Dynamic Gold S400 (PW, SW, LW). In total there were 24…
Yesterday was announced Ian Poulter in joining the Acushnet Company team (Titleist, Footjoy) after 8 years with Cobra-Puma Golf. It is pritty logical, as Titleist does not have apparel, so Ian Poulter can continue with his golf clothing business…
There must be a great presistence in Kevin Streelman if he didn't give up his PGA career after 152 unsuccessful PGA Tour start. His efforts brought the desired/dreamt results yesterday by winning at the Tampa Bay Championship.The win earned…
Virtual Reality (VR) is widely recognized for its transformative capability of immersing users in a digital environment and facilitating interaction with computer-generated worlds through gestures and movements. This technology is anticipated to emerge as a significant trend within…
The progress that Fujikura has made in its industry over the last 30 years is undeniably remarkable. I have identified nine major milestones in Fujikura's journey throughout this period. Let's take a moment to acknowledge and appreciate Fujikura's…
Influencer Intelligence's Influencer Marketing 2024 found brands place greater trust in influencers. 57% of respondents stated that influencers have helped create content that they have used on their brand's owned channels. The third (33%) found the most remarkable…
To my great satisfaction, multiple golf startup companies have successfully secured investors over the past year. Here are several noteworthy examples: Arccos Golf - $20M (in 2023): It was led by PGA TOUR with participation from PING, Inc., TaylorMade Golf…
Nicklaus Design has been chosen to design a selection of holes for TGL presented by SoFi, the new tech-infused team golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports. TGL’s innovative competition, set to debut on…
It was quite shocking to discover that in 2019, the share of female greenkeepers in the USA was only 1.5% and that there are only 4 female members of the American Society of Golf Course Architects. In 2019,…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
John Deere has unveiled new turf care machines customized for golf course clientele, specifically aimed at establishments such as TPC Deere Run and other PGA TOUR-affiliated courses. The launch of these machines took place earlier this year. These…