For those who have yet to discover The Water Valley Company, let me offer a brief overview of what you should know about it. Pelican Lakes Resort & Golf offers 27 holes of spectacular championship golf. The Water…
This summer marks an important milestone as Tewkesbury Park celebrates its amazing 10-year transformation into one of the top golf resorts in the UK! Between 2016 and 2018, Tewkesbury Park underwent a two-year, £9m facelift. In 2018, the…
When clients ask for influencer marketing advice, I suggest collaborating with relevant influencers for extended partnerships rather than short-term and sporadic campaigns. In short, consider evolving the successful influencer campaigns into brand ambassadors. This role enables your brand ambassadors…
Titleist has unveiled the new Titleist Pro V1, Pro V1x, and Pro V1x Left Dash golf balls featuring Enhanced Alignment, providing a performance-oriented alignment design. The new Enhanced Alignment aid is an extended alignment sidestamp designed for more…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
Through a partnership with DP World Tour, FedEx has taken on the role of Title Sponsor for the prestigious Open de France held at Le Golf National. FedEx has become the official sponsor of the 106th edition of…
Just like in previous years, the Nicklaus Companies (part of 8AM Golf) was listed on the NGF Golf 100 list. At first glance, the multi-year licensing partnership between Boxto (Mexico) and Nicklaus Companies is a win-win situation. I…
It appears to me that Troon has successfully acquired 7 distinct companies within the past five years: Cliff Drysdale Tennis, Indigo Golf Partners, RealFood, Peter Burwash International, appliedgolf, ICON Management Services, Green Golf Partners. Most recently, Troon acquired…
Vokey wedges have been the top choice of players on the PGA TOUR every year since 2004. Last season, over 50% of the wedges in play were Vokey Design, with 7 of the world’s top 10 players at…
Boxto (Launched at the 2023 PGA Merchandise Show) – manufacturer of premium handcrafted leather golf shoes and belts – has appointed 7 new independent sales reps for territories across the U.S. as it prepares for a landmark 2024.…
I was intrigued by the Kelly Ranch Golf Club development project's $100 million price tag. The project's scale and scope have piqued my interest, and I would like to learn more about it. Fortunately, I was able to…
The winner of the CME Group Tour Championship used Nippon Shaft’s N.S. PRO 950GH neo shafts in her irons and wedges to shoot a record 27-under par in the LPGA’s final event of the year at Tiburon Golf Club in Naples,…
Dottie Pepper, former LPGA Tour professional and current television golf broadcaster, has been named the recipient of the 42nd Old Tom Morris Award, presented by the Golf Course Superintendents Association of America (GCSAA). Pepper will be honored on…
Yesterday, I had a great conversation with Kevin Flanagan (CEO of ACD Consulting) about their new partner, the NXXT Women's Pro Tour ambitions. The brand-new NXXT Women's Pro Tour is trying to give a proper answer to the…
What is the size of the business opportunity in which ESPN joins as a partner, and is it important for him to handle its US media budget for that service? The following happened. TGL presented by SoFi, the…
I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…
I find the 40th Porsche European Open (1-4 June) interesting because the news broke in the Guardian last week that Porsche's sponsorship had become doubtful. This may have arisen because Paul Casey and Martin Kaymer were banned from…
For the second year in a row, the GCSAA Foundation’s Rounds 4 Research program supporting turfgrass research broke records, yielding more than $544,500 during its April 24-30 online auction, an increase of $53,300 over 2022. The GCSAA Foundation…
I have enjoyed Troon's & Troon International's trust almost since the start of Golf Business Monitor in 2009. Thanks to them, I got to know many golf industry best practices. Adopting a 'growth mindset' is one of the…