Husqvarna and The R&A have received a notable honor by being nominated for two prestigious sports industry awards for their innovative autonomous mowing activation at the AIG Women’s Open at Royal Porthcawl. Their forward-thinking partnership is a finalist…
In 2026, sports sponsorship is no longer about logos on signage. It is about integration, authenticity, and measurable commercial return. Against this backdrop, Husqvarna’s partnership with Australia’s premier women’s golf majors— as an Official Partner —is a strategically…
Husqvarna Group is embarking on an exciting journey by entering an exclusive distribution agreement with Relox Robotics, adding a groundbreaking autonomous golf range ball-picking solution to its portfolio across European markets. As the sole distributor of Relox Robotics’…
Husqvarna, a global leader in robotic lawnmowing and part of the Husqvarna Group, has entered into a multi-year agreement to become the Title Partner of the British Masters—an esteemed tournament with a rich golfing history. The 2026 Husqvarna…
Artificial intelligence is revolutionizing the turf care industry. With the integration of AI systems, the next generation of robotic lawnmowers is set to elevate navigation and ensure greater safety, paving the way for a smarter future in golf…
Maybe I need to re-evaluate the autonomous/robotic lawnmowers? It so happened that I found an interesting study by the Scandinavian Turfgrass and Environment Research Foundation (STERF) on this topic. The study found: Results from 2020 showed few significant…
One of the big news was last week that the Swedish Husqvarna Group has announced a venture capital investment in Soil Scout, a Finnish-based IoT start-up providing buried wireless soil monitoring solution. This is why I thought to…
The Golf Course Awards have unveiled the winners of their second edition, spotlighting the clubs, courses, and initiatives redefining excellence across the golfing ecosystem. Established to challenge traditional interpretations of what makes a great golf facility, the awards…
It is essential to know that Bermuda grass species are well-suited to thrive in tropical, subtropical (e.g., Kauri Cliffs Golf Club is situated in Matauri Bay), and transitional climate zones, particularly within USDA hardiness zones 7 to 10.…
Today, responsible golf clubs committed to sustainability have the opportunity to select from three prominent sustainability programs: The GEO Foundation for Sustainable Golf offers a comprehensive certification program that encompasses various aspects, including ecological preservation, water management, energy…
Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…
Arizton predicts the autonomous lawn mower market is experiencing substantial growth, with forecasts indicating a rise from $2.27 billion in 2023 to $4.33 billion by 2029, driven by a robust CAGR of 11.35%. Last year, I came across…
I have written before about who the golf clubs who understand the importance of investing in driving range experience and do not only look at the cost side of this investment can answer at least three business challenges at the…
Robert Trent Jones II Golf Course Architects (RTJ II) has been awarded the commission to design a new golf course for Cotton Bay Club on the island of Eleuthera in The Bahamas. The original Cotton Bay Golf Club…
In 2019 I was invited to give a keynote presentation at the annual conference of the Finnish Golf Club Managers & the Finnish Golf Federation. During the event, I met with Jalmari Talola (CEO, Soil Scout). I found Soil Scout…
Last October, Jason Straka was elected president of the American Society of Golf Course Architects (ASGCA) at the organization’s 75th Annual Meeting in Cleveland. Fry/Straka Global Golf Course Design won this renovation project for the Belleair Golf Club’s 2…
Thornbury Golf Centre - near Bristol - will start soon a £600,000 irrigation investment project (funded by club owner and operator, Burhill Group Limited (BGL)) with the aim of amplifying the look and playability of both golf courses,…
In 2019, I recommended Penha Longa Resort for five reasons: golf experience: The Atlantic & The Monastery golf courses were designed by Robert Trent Jones, Jr.; cycling; surfing;wine experience;gastronomy - 3 restaurants with Michelin Stars Penha Longa Resort has…
Before I share with you GreenClub’s latest new business win (Roganstown Hotel & Country Club) let's see what are the top sustainability trends in 2021. I see the following 5 sustainability trends golf clubs should follow: Decarbonisation of…
How many of you have thought to implement autonomous/robotic mowers in your golf clubs? What motivates you to consider them? I am asking this because it is one of the commercial landscaping trends in 2021. My clients explain…