135 entries: R&A

Toptracer The R&A strategic partnership 2024

Toptracer has secured an inspiring 5-year strategic partnership with The R&A!

By: 2024. 07. 12.

Toptracer, the world’s number one range technology, has announced a five-year partnership with The R&A for The Open and AIG Women’s Open. The agreement will see Toptracer deliver innovations in unique ways so that fans can engage with…

One Club by R&A memorable experience

What money-can’t-buy experiences will the R&A One Club offer?

By: 2024. 04. 02.

In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…

The R&A IMG Partnership extended

How will The R&A & IMG partnership evolve and expand in the future?

By: 2023. 01. 19.

The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…

Penha Longa Golf Resort introduces new female professional, Susana Mendes Ribeiro

What is the significance of Penha Longa Resort joining R&A’s Women in Golf Charter?

By: 2022. 05. 13.

Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…

Sir Nick Faldo helps to introduce golf to local communities Faldo Series

Faldo Series secured R&A support for the coming years

By: 2020. 07. 22.

I only write about this because I consider junior golf important for the sake of growing the game. The R&A is to continue its full support of the Faldo Series, the mostrecognized junior golf event in the world…

R&A’s new website is missing the point

By: 2009. 09. 08.

R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…

International Turfgrass Research Initiative

How will the International Turfgrass Research Initiative advance sustainable turf management?

By: 2024. 05. 23.

I consider all endeavors and measures to foster sustainability and environmental friendliness in golf positive. The International Turfgrass Research Initiative is no exception. The Scandinavian Turfgrass and Environment Research Foundation (STERF), The R&A, and the United States Golf…

The Open NetJets official private jet provider 2024

NetJets: raising the bar as the new Official Private Jet Provider for The Open!

By: 2024. 05. 03.

Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…

The 151st Open - Day One at Royal Liverpool Golf Club

The 151st Open at Royal Liverpool generated more than £187 million

By: 2024. 03. 22.

The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region, according to an independent study commissioned by The R&A. The historic Championship had a total economic…

Women's Golf Day golf memories

What exciting opportunities lie ahead for women’s golf in 2024?

By: 2024. 03. 18.

Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…

3's Golf relaunch

How would it be worth relaunching the 3’s golf destination?

By: 2024. 01. 12.

Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…

R&A's Golf for All initiative

What unique insights is PGA’s “Golf for All” program supporting women’s golf based on?

By: 2023. 09. 28.

Recently, two very serious studies have been conducted on what golf clubs and the golf industry should do so that significantly more women choose golf as a sport. It's worth noting that Syngenta conducted a research study with…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

Women in Golf Awards 2023 Amelia Lewis_with Rising Star_Daisy Starling_Players 1st

What are the success stories of the 2023 Women in Golf Awards?

By: 2023. 08. 15.

The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…

rolex-and-sports-golf-the-open-collin-morikawa in 2021

How will Rolex make the 151st Open Championship memorable & exciting?

By: 2023. 07. 10.

Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…

Sweetspot main target groups for indoor golf

How to make indoor golf profitable with Sweetspot?

By: 2023. 05. 19.

The National Golf Foundation’s latest annual state-of-industry Graffis Report had a very interesting finding. Namely, while on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by 13% in that same…

Five Iron Golf Callaway Golf

How does Five Iron Golf ride the popularity of indoor golf?

By: 2023. 05. 17.

It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…

INFINITUM house with swimming pool

What to expect in the 2nd phase of INFINITUM’s real estate project?

By: 2023. 05. 11.

INFINITUM has begun the sale of 119 exclusive homes in the second phase an ambitious real-estate project. The development - which begins construction this month – will be comprised of 34 terraced and semi-detached villas, 4 detached villas,…

CapillaryFlow bunker construction Esplanade Golf & Country Club

How did the use of CapillaryFlow bunkers pay off for the Esplanade Golf & Country Club?

By: 2023. 04. 27.

When I shared this news, Ian D.N. Fetigan, CCM, CAM (former GM at Esplanade Golf & Country Club) told me on Linkedin that he has got a fresh experience with the implementation and usage of CapillaryFlow. In this…

Rain Bird KSAB Utemiljö AB exclusive distributor partnership

Why did Raid Bird choose KSAB Utemiljö AB as its exclusive distributor in Sweden?

By: 2023. 03. 24.

KSAB first opened in the early 1980s in Västerås, providing a range of golf equipment products and services to golf courses, sports fields, landscapes, parks, and gardens across Scandinavia. In 2011 KSAB became a Rain Bird customer and…