In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
The R&A has renewed and expanded its long-standing partnership with IMG to create and invest in new commercial opportunities that drive long-term growth and support its wider strategy. Starting January 2023, the new long-term agreement will see Endeavor-owned…
Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…
I only write about this because I consider junior golf important for the sake of growing the game. The R&A is to continue its full support of the Faldo Series, the mostrecognized junior golf event in the world…
R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…
The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region, according to an independent study commissioned by The R&A. The historic Championship had a total economic…
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
Recently, two very serious studies have been conducted on what golf clubs and the golf industry should do so that significantly more women choose golf as a sport. It's worth noting that Syngenta conducted a research study with…
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…
The encouraging statistics regarding the rise of female golfers in the United States and the United Kingdom are absolutely fantastic to see: In the past 3 years (2020, 2021, and 2022), female on-course golf participants in the U.S.…
Here, at the beginning, I will quickly summarize for you what you need to know about the 151st Open Championship. This year, Royal Liverpool Golf Club, on the north-west coast of England, hosts the 151st edition from 20–23…
The National Golf Foundation’s latest annual state-of-industry Graffis Report had a very interesting finding. Namely, while on-course participation in golf increased by 2% from 2021 to 2022, off-course participation in the game rose by 13% in that same…
It seems that the popularity and growth of indoor golf and golf simulators are unstoppable. Within a few weeks, I came across two indoor golf services. One is the Swedish RUFF Indoor Golf (7 locations), and the other…
INFINITUM has begun the sale of 119 exclusive homes in the second phase an ambitious real-estate project. The development - which begins construction this month – will be comprised of 34 terraced and semi-detached villas, 4 detached villas,…
When I shared this news, Ian D.N. Fetigan, CCM, CAM (former GM at Esplanade Golf & Country Club) told me on Linkedin that he has got a fresh experience with the implementation and usage of CapillaryFlow. In this…
KSAB first opened in the early 1980s in Västerås, providing a range of golf equipment products and services to golf courses, sports fields, landscapes, parks, and gardens across Scandinavia. In 2011 KSAB became a Rain Bird customer and…
I have just discovered that The Grove - May 2 - will be one of the venues of the 2023 Rose Ladies Series, in addition to West Lancashire Golf Club, Southport & Ainsdale Golf Club, Wentworth (East), and…
As an ambassador of Women's Golf Day, I am always happy to show positive examples of progressive golf clubs and golf resorts. Last year I was able to report that the Penha Longa Resort (Portugal) has committed to…
One of my best decisions in 2022 was to change to Wilson DUO SOFT+ golf balls and to Wilson Staff D9 clubs in 2021. Wilson DUO SOFT golf balls are part of Wilson's premium golf ball range that…