If you find yourself in New York right now, keep your eyes peeled because you might catch a glimpse of the legendary Claret Jug from The Open! The tournament's organizers are bringing this iconic trophy on a thrilling…
Aloha Golf Club proudly leads the way as the first club in the Iberian Peninsula to partner with The R&A Agronomy Service through a premium ‘Venue’ support agreement. The R&A Agronomy Service utilizes evidence-based research to actively promote…
The British and International Golf Greenkeepers Association (BIGGA) and The R&A have identified 10 promising and dedicated greenkeepers to assist in the upkeep and success of tournaments at five of this year’s most significant championships. Ten dedicated BIGGA…
Today, responsible golf clubs committed to sustainability have the opportunity to select from three prominent sustainability programs: The GEO Foundation for Sustainable Golf offers a comprehensive certification program that encompasses various aspects, including ecological preservation, water management, energy…
Loch Lomond, once famous for its exceptional malt whiskies, has adapted and now produces remarkable grain whiskies as well. This transformation, driven by Exponent Private Equity's vision, allows the brand to achieve new heights. They harness the artistry…
Artificial intelligence is anticipated to impact content creation substantially by 2025. AI technology tools are expected to streamline the process while enhancing the resulting output's quality and relevance. Artificial intelligence has advanced to a point where it can…
The Club Management Association of Europe (CMAE) has established a new strategic alliance with the Golf Management Verband Deutschland (GMVD), the foremost professional association for golf club management in Germany and German-speaking countries. Andreas Dorsch, CEO, GMVD This…
The British and International Golf Greenkeepers Association (BIGGA) concluded its annual education conference and trade show in Harrogate by announcing a refined strategic plan. This plan defines the association's future direction for the coming years. Over three days,…
One of the highlights of my late royal baker uncle Frederick Floris was when he was awarded the Royal Warrant and Royal Arms titles by Queen Elizabeth, The Mother Queen, and also by Queen Elizabeth II. I believe…
Seeing a bunker neglected or water-soaked/washed-out is genuinely disheartening. For the past 10 years, Richard Allen, the owner of EcoBunker, has been dedicated to identifying and implementing sustainable solutions to enhance golf course operations. His efforts reflect a…
I've extensively written about women's role in golf. I believe it is equally vital for women to be adequately represented in the operation and management of golf clubs. For years, I have proudly supported and contributed - as…
2023 marked a year of unprecedented growth for Tagmarshal, the leading provider of on-course optimization technology in the golf industry. The company achieved a remarkable 57% revenue growth, attracted numerous new customers, and enhanced the pace of play and staff…
The National Golf Foundation found in 2023: "An estimated 6.2 million Americans hit golf balls with a club in a golf simulator within the past year, a total that’s surged 73% compared to pre-pandemic levels. In 2019 and…
I consider all endeavors and measures to foster sustainability and environmental friendliness in golf positive. The International Turfgrass Research Initiative is no exception. The Scandinavian Turfgrass and Environment Research Foundation (STERF), The R&A, and the United States Golf…
Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…
The 151st Open at Royal Liverpool generated more than £187 million in overall economic benefit for the Wirral and the wider Liverpool City Region, according to an independent study commissioned by The R&A. The historic Championship had a total economic…
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
Over the past decade, the number of off-course participants grew by 127% as a result of the growing number of off-course forms of the game (e.g., Topgolf, indoor golf simulators, tech-enabled driving ranges, etc.). It is good to…
Recently, two very serious studies have been conducted on what golf clubs and the golf industry should do so that significantly more women choose golf as a sport. It's worth noting that Syngenta conducted a research study with…
In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…