124 entries: Scotland

John Deere golf tournament support-resized

John Deere in support of 3 international golf tournaments in Scotland

By: 2021. 07. 09.

How would you prove your mowers are top-notch ones? The most obvious way to demonstrate quality and reliability is to support major golf tournaments. It is an excellent social proof too. I would utilize user social proofs as…

Sunderland of Scotland SS2020 Collection Mens-Coldwear

Are you surprised by Glenmuir’s acquisition of Sunderland of Scotland?

By: 2019. 10. 28.

The news about Glenmuir's acquisition of Sunderland of Scotland could not have come at a better time as we are entering into the cold month of November. But to be serious, they will be one company from 1st January…

VisitScotland golf tourism promotion in 1991

What has VisitScotland achieved in golf tourism in 50 years?

By: 2019. 08. 27.

When we reach such a major milestone/anniversary like VisitScotland (50th), then the organization (previously called the Scottish Tourist Board) rightly looks back and summarizing its achievements. This what I will do too. I have already written about the…

Scotland golf life

Golf tourism is now worth £286 million to Scotland

By: 2017. 04. 20.

VisitScotland and Scottish Enterprise has just revealed their latest study about the contribution of the golf tourism industry to the Scottish economy. The study found that golf tourism is now worth £286 million to Scotland on an annual basis…

the open royal troon flag 18th

Hosting The Open fulfilled the expectations of Scotland

By: 2017. 01. 31.

As we are getting closer to the 146th Open at Royal Birkdale  (16th - 23rd July 2017), it is worth to summarize the business results of the previous event: Hosting The 145th Open at Royal Troon delivered more than £110 million…

What will be like Sunderland of Scotland’s 2017 collection?

By: 2016. 07. 18.

Sunderland of Scotland has just unveiled its new collection for Spring Summer 2017 (see examples at the end of this post). The new collection of Sunderland of Scotland comes with a variety of vibrant colors and incorporates technologically advanced…

Where is the best value for money golf course in Scotland?

By: 2015. 11. 19.

It seems like Macdonald Hotels in recovering from a £6.5 million pre-tax loss in 2013. Last year their profit was £3.6 million. Macdonald Hotels as you can remember, agreed a 5 year finance deal with Lloyds Banking Group. Thanks to this deal…

The 2019 Solheim Cup is on the way to Scotland

By: 2015. 10. 29.

After an exhausting struggle to win the right of hosting of The 2019 Solheim Cup, now Scotland can sit back. The Ladies European Tour’s Board preferred and selected Scotland's The Gleneagles Hotel in Perthshire over Sweden's The Bro Hof Slott Golf Club (the total cost…

How Scotland made a breakthrough in golf championship organization?

By: 2015. 10. 23.

Scotland will play host to the world’s first joint men’s and ladies golf competition following the announcement that the inaugural European Golf Team Championships will be played at The Gleneagles Hotel in 2018. Golf is to join the…

Can Scotland win the hosting of The 2019 Solheim Cup?

By: 2015. 09. 25.

Most recently, as part of the next stage of Scotland’s bid to host The 2019 Solheim Cup, a team of Ladies European Tour officials inspected The Gleneagles Hotel. They spent 2 days touring the hotel, golf courses and other facilities as…

Will Scotland be able to host the 2019 Solheim Cup?

By: 2015. 03. 07.

Scotland has submitted an expression of interest in bidding to host the 2019 Solheim Cup and will decide on whether to launch a formal bid in the summer. The expression of interest has been submitted to the Ladies European Tour…

340,000 golf event spectators were interested in Scotland

By: 2014. 12. 29.

51 hours left from 2014. So here is the time to summarize this year. Scotland rightly can rejoice this year. In 2014, Scotland attracted 340,000 golf event spectators. VisitScotland says this year was the 2nd highest year for golf…

Ryder Cup brought success to VisitScotland

By: 2014. 11. 25.

Nowadays, Scotland attracts 220,000 golf visitors every year. 92,000 other visitors play golf whilst on holiday. Scotland's National Tourism Organisation (VisitScotland) and Golfbreaks.com ran recently a promotion campaign between September 2013 and August 2014 to foster golf tourism in Scotland and to exceed the…

Tom Wiskopf Garmany and Despain at Troon North

Tom Weiskopf R.I.P.

By: 2022. 08. 22.

I am unfortunate to start the week with this news. Tom Weiskopf passed away on August 20th at the age of 79. Winner of 16 PGA TOUR titles, Tom Weiskopf was a prolific golf course designer/co-designer, responsible for 70-plus…

Golf It! inside

Can Golf It! make golf more inclusive and accessible?

By: 2022. 08. 16.

Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…

Carnoustie Golf Links team up with Abertay University 2

How does Carnoustie Golf Links wants to make golf more accessible?

By: 2022. 08. 12.

Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…

Wilson Golf personalization_Staff_Ball_Front_Hero_NYC_Side

What Wilson Golf is doing for a more sophisticated product & service personalization?

By: 2022. 07. 03.

Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…

2022 Award winner Ben Matthews with Sandy Armit John Deere

How does John Deere endorse great talents?

By: 2022. 05. 19.

I found an interesting personal, career story of Ben Matthews, an SRUC student. Who has just won the 2022 HNC Golf Course Management Student of the Year Award, sponsored by John Deere and Scottish turf dealer Double A.…

2022 Trilby Tour

Here is the 2022 Trilby Tour schedule. Are you ready?

By: 2022. 02. 11.

I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…

Junior Masters 2022 Close House

What will make the 2022 Junior Masters amazing at Close House?

By: 2022. 01. 21.

I have not written about the Junior Masters since 2020. In that year Close House was the host venue of the event. Now the PING Junior Masters' final round will return to Close House: 27th October. The reason…