Last December, when I introduced you to Wilson FIT AI, I emphasized that golf equipment manufacturers are to focus on buying outcomes and not just on technology. In the case of PING, the marketer tries to simplify the…
It would be folly to think that all golfers are the same. We have to learn the difference between them and how to differentiate among them to be able to attract the right customers to our golf clubs…
Automated personalization is projected to be one of the most significant e-commerce trends in 2023. It is gaining momentum because it can save time for businesses like golf clubs while still providing customers with an individualized experience. With…
It is clear as noonday, that consumers – among them golfers – are more likely to respond favorably to membership offers and communication messages if the golf club treats them in a personal manner. As competition increases, golf…
Personalization of products and services is one of the biggest marketing challenges for marketers as it became a must-have. For this reason, in this reason, you can hear firsthand from Drew Parsons (Territory Sales Manager Scotland & Cumbria,…
In the new digital era, competing for golfers and keeping the attention has become the $64,000 question for the golf clubs. We can already see a massive shift to digital consumption (e.g. mobile commerce, mobile apps, e-commerce). According…
I have been saying for a long time that the complete closure of golf courses is not good for our health, well-being, and golf club owners. Limited access would make much more sense. Now the joint study from…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
Offering personalization of golf equipment is with us for a long-long time. With direct digital access to consumers and powerful analytics capabilities, companies like TaylorMade Golf will be able to come up with sophisticated personalized offers. I will…
I think we are living in a world where experience is more important than the price. This is also true regarding golf holiday services. Golf travelers want to feel like you care about them. Whether you are a…
The need for personalization of offers, online experience, services, products, and communication is not a totally new trend. When we get a personalized service or product it means the marketer treats us well as individuals. Such approach can lead…
Did you notice that Srixon has just launched text personalization for golf balls on its website? Srixon gives you the opportunity (see photo below) to design your new golf balls (e.g. monogram, special message etc.). These Srixon golf ball models…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Over the past six years, I have been reporting to you more frequently about Porsche's golf sponsorship activities. Porsche appears to have realized that golf is a popular sport and leisure activity among its customers. Perhaps they have…
Shot Scope has launched the Shot Scope V5 GPS and Shot Tracking watch - expanding on the popular V series with a new sophisticated and functionally savvy device, offering automatic performance tracking (by “Power-Sense” technology). Continuing from the…
It is important to give equal attention to men's and women's golf tournaments. We should support and promote women's golf tournaments so that they become as successful and popular as men's golf tournaments. That's why I wanted to…
In 2019, I highlighted the significance of memorable moments in customer experience management. We must create moments that matter! In my interpretation, defining moments are both memorable and meaningful. Such moments typically do not endure for a long…
There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…
To be honest, I still rely on my Shot Scope V3 golf watch during games. It helps me choose golf clubs and determine the right amount of force to use. The previous edition of the Shot Scope X5…