The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…
The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…
Technology has revolutionized urban mobility, with app-enabled scooters and bikes now a staple in major cities. Similarly, Digital transformation is indispensable in the golf industry. Yet, while some operations have been transformed, others remain untouched. Considering the advancements…
If we approach the golf club custom fitting further, we see that consumers generally expect brands to understand their needs and expectations. This is why I wrote in the title that professional golf club custom fitting is no…
Upon reviewing the latest Graffis Report from the National Golf Foundation, it became clear that a discussion with Erik Hultsberg, the Head of Simulator and Range at Sweetspot, was necessary. Our conversation centered around how owners of indoor…
Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying, and golf clubs/resorts must attract new customers while catering to the existing customer base. Bain says the global…
One of the things people do not forget is how you made them feel when they interacted with them. There is an interesting debate about if convenience is part of customer service or the customer experience available, for…
Mark Chapleski, Troon Executive Vice President, has just retired at the end of July following 24 years of service with the golf and club management business. Since 2017 he has overseen the expansion of Troon’s international portfolio to…
Once again, ECCO Golf is trying to utilize the power of celebrity social endorsement to build trust for its ECCO Golf BIOM H4 golf shoes and drive sales. In 2022, Lydia Ko designed a custom version of the…
One of the ways to build trust and interest in a golf club is to offer highly personalized and relevant experiences. It is absolutely imperative to have a deep understanding of your potential guests' expectations, needs, and goals.…
Should Golf Genius consider providing website development services to their customers, even if it means partnering with another company? This reminded me of the fact that Golf Genius launched its new service - a fully integrated website solution…
Volatility in consumer behavior is at an all-time high. The COVID-19 pandemic fundamentally changed many needs and preferences. It is worth understanding that our indoor golf customers are laser-focused on value too. The demand for service, experience, and…
Over the past four years, significant changes have occurred at the Cedar Point Club. The club was named Cedar Point Club when it first opened in 1964 but then changed to Cedar Point Country Club in the mid-2000s.…
The concept of luxury has taken on a new meaning since the latest pandemic. That's why I'm curious how the concept of a luxury golf resort is interpreted at Argentario Golf & Wellness Resort. I interviewed Augusto Orsini,…
I learned from my experience - working at Indextools/Yahoo Analytics - that if we want to impress and convince our customers, we must help them during the onboarding period and educate them throughout the cooperation period. Hence, I…
I am pleased to announce that Pam Didner, a renowned B2B speaker, author, and consultant, has graciously accepted my invitation to share her expertise on the Golf Business Monitor. Here is her first article. Technology is fully ingrained…
Like in service or communication personalization, data collection is essential in boosting productivity and efficiency. It's becoming increasingly common to hear discussions around the use of IoT sensors and GPS tracking to make more informed decisions when it…
Ocotillo Golf Club - one of the most highly regarded, family-centric daily-fee golf clubs in the greater Phoenix area - has placed a new emphasis on neighborhood hospitality, including a refresh of its restaurant and patio dining areas. …
The last time I wrote about the Apes Hill golf course (7041 yards, par-72, 18 holes) designed by Ron Kirby, I was very impressed with his work. Last December, I could only report that the Apes Hill golf…
You may remember from 2017 when I reported on Greg Norman's "Shark Experience" service for Club Car golf carts. Verizon provided the content (E.g. music, live sports, news, entertainment, golf tips by Greg Norman) in those days. It…