514 entries: persona

Gladys Golf Club Bad Ragaz Swiss Golf Awards 2023

Gladys at Golf Club Bad Ragaz wins Switzerland’s best golf restaurant award for the 5th time!

By: 2024. 02. 20.

The Swiss Golf Awards was launched in 2018. Gladys restaurant - run by Chef de Cuisine Michael Pilman - at Golf Club Bad Ragaz has proven to be a true champion, winning the prestigious best golf restaurant in…

Guy Riggott new COO at Burhill Group 2024

How will the golf division of BGL grow under Guy Riggott, the new COO?

By: 2024. 02. 12.

Guy Riggott's promotion to Chief Operating Officer of BGL's Golf Division is a testament to his hard work and dedication. Ever since Riggott joined BGL in September 2014 as Operations Director, he has been a driving force behind…

Cart Care Company Carts 4 Rent IOTee

How does IOTee revolutionize golf cart usage convenience?

By: 2024. 01. 29.

I believe that the customer experiences that are most productive and memorable are the experiences that are convenient for the customer (including golfers). Convenience is about creating a situation that saves the customer effort and time. A PwC study found:…

The Barn at Gamble Sands resized

What memorable experience can The Barn at Gamble Sands provide?

By: 2024. 01. 11.

When dining out, it is not merely the quality of the food that customers seek. Rather, they strive to embark on a distinctive and memorable culinary journey. The experience of dining out should be a memorable and personalized…

Michael Herd interview HR trends 2024

What are the top HR trends & priorities for golf clubs in 2024?

By: 2024. 01. 08.

The Gartner 2024 HR Priorities Survey found that HR leaders across the globe will focus on these 5 areas: Leader and manager development, Organizational culture, Change management, HR technology (aka HRTech), Career management and internal mobility. Let us…

Wilson FIT AI

How effective is the Wilson FIT AI DIY golf club fitting solution?

By: 2023. 12. 18.

It is fair to say that AI-powered personalization has emerged as a game-changer. AI recommendations are becoming indispensable tools for enhancing customer & golf experiences. The utilization of AI-powered personalization has emerged as a highly effective strategy to…

kelly-ranch-golf-club-toby-guyer-jody-tavarez-1st-hole

How big of a competition can the new Kelly Ranch Golf Club expect in Fort Worth?

By: 2023. 12. 18.

I was intrigued by the Kelly Ranch Golf Club development project's $100 million price tag. The project's scale and scope have piqued my interest, and I would like to learn more about it. Fortunately, I was able to…

Sweetspot 59Club partnership

How will Sweetspot and 59club Nordic strengthen each other?

By: 2023. 11. 29.

Sweetspot, a Stockholm-based revenue management company, has successfully reached a noteworthy milestone. The achievement is a testament to the company's dedication and expertise in revenue management. 59club Nordic has just partnered with Sweetspot. This collaboration will provide Golf…

indoor golf media AIG Womens Open

What are the opportunities in indoor golf media communication?

By: 2023. 11. 28.

The proliferation of advertisements on digital displays - indoor golf media - within golf clubs has become increasingly evident. This trend is noteworthy due to its potential to impact communication efficiency significantly. To gain a comprehensive understanding of…

Morocco 064A8708

How much growth potential is in Morocco as a golf destination?

By: 2023. 11. 27.

I've attended a few IGTM events and heard much about Morocco as a golf destination. It's piqued my interest! I even had the chance to report on Assoufid Golf Club and Atalayoun Golf Resort. Last week, I met…

The Vaquero Club

How did Andrew Green transform the Vaquero Club’s golf course to make it exciting?

By: 2023. 11. 16.

The Vaquero Club is an exclusive private club located in the affluent Westlake community on former ranch land west of the DFW airport. Established in 2001, Vaquero Club occupies 525 acres of what was once the Hunt brothers’…

Club Caddie Artificial Intelligence golf facility operations

Discover how data-driven marketing can help your golf club grow and succeed!

By: 2023. 11. 10.

A few days ago, I talked with Knight Schwandt (VP of Sales, Club Caddie) about how he sees golf clubs' success in personalizing their services and making their marketing activities data-driven. You can read the details here. Do…

Golf trolley health benefits

Do we lose the health benefits of golf if we use golf trolleys?

By: 2023. 11. 08.

I always find myself in a bit of a pickle trying to decide whether I should rent a golf trolley, a golf cart, or carry my equipment on my back. The golf physiotherapist Andrew Caldwell found in 2015…

Els for Autism Foundation ClubsHelp partnership

Follow the great diversity initiative of the Els for Autism Foundation!

By: 2023. 11. 06.

I often find that people confuse diversity and inclusion. Let's clarify these concepts before we proceed with the news. Diversity in the workplace entails the recognition and appreciation of the variances in age, gender, ethnicity, religion, disability, sexual…

Players 1st Golf Australia partnership_resized

How could Players 1st convince Golf Australia to partner with him?

By: 2023. 10. 16.

Players 1st's fruitful collaboration with England Golf and Scottish Golf has resulted in a new partnership with another national golf organization, namely Golf Australia. It is a great step forward not only for Players 1st but for the…

Bernhard Academy brand new courses 2023

What opportunities await with the Bernhard Academy’s all-new courses?

By: 2023. 10. 16.

The Bernhard Academy has unveiled its all-new educational course program, which is now available for booking at its 3 Academy sites around the UK via the new Bernhard Academy website. The new courses have been carefully curated over…

First party data strategy

How to run successful campaigns for your golf club without 3rd party cookies?

By: 2023. 09. 20.

It has come to light that Google's policy regarding the support of third-party cookies is slated for discontinuation by the first quarter of 2024. This long-standing decision will likely have significant implications for golf clubs and resorts that…

La Zalageta Casa Club restaurante old course

What is the level of demand for exclusive golf clubs in Europe?

By: 2023. 09. 18.

Luxury in 2023 is more about aspiration, connection to life events, a moment in time, or lifestyle. Aspirations are diversifying. Discovering how an exclusive private golf club like La Zagaleta can benefit from the changing luxury industry and golf club business is…

Centurion Club LIV Golf event 2023 18th Green_resized

What achievement the Centurion Club should be most proud of in its 1st decade?

By: 2023. 09. 11.

The Centurion Club started with the promise in 2013 that fewer rules and regulations would allow members to enjoy a new type of lifestyle club, which encourages an entrepreneurial spirit to thrive. The Centurion Club offers various membership…

Clubs to Hire francies-banner resized

How to build extra revenues by partnering with Clubs to Hire?

By: 2023. 09. 07.

The travel industry has made a remarkable recovery after facing challenging times caused by the recent pandemic. Both leisure and business travel are growing similarly, depicting a positive trend in the industry. The year 2022 witnessed a significant…