The decision by Bernhard and Company and the Bernhard Academy to become signatories of The R&A Women in Golf Charter represents a meaningful and strategically aligned step toward advancing diversity, equity, and inclusion within the global golf ecosystem—particularly…
Women’s golf in the UK is experiencing a remarkable boom, with equipment and apparel sales rising sharply over the past five years, driven by increasing female participation and growing retail initiatives. Leading the charge is American Golf, the…
Golf has long been a game defined by tradition — its etiquette, its championships, its iconic venues. Yet tradition, while valuable, must evolve. Across the global golf industry, a decisive shift is underway: one that recognises women not…
In 2026, sports sponsorship is no longer about logos on signage. It is about integration, authenticity, and measurable commercial return. Against this backdrop, Husqvarna’s partnership with Australia’s premier women’s golf majors— as an Official Partner —is a strategically…
As professional golf enters a new era of athlete-centric competition, player services have emerged as a decisive differentiator among tournaments. In 2026, the most progressive events are no longer judged solely by prize funds or prestige, but by…
The future of golf depends not only on those who play the game, but on those who lead, teach, manage, innovate, and shape its culture. Recognising this, the Women in Golf Awards, in partnership with The Kate &…
I was initially skeptical when I read that the PIF Saudi Ladies International, with its largest prize fund outside the Majors and a star-studded international field, will kick off the 2026 Ladies European Tour (LET) season in style…
The increasing presence and recognition of women in the golf industry represent far more than symbolic progress—they signal a pivotal shift that could redefine the sport’s trajectory for decades to come. As women take on more visible roles…
Employee Experience Development (EX) and Professional Player Experience Development (PX) were traditionally regarded as operational matters, primarily concentrated on human resources processes and team logistics. However, both areas have evolved into strategic performance drivers, informed by data analytics,…
Why does VOXA's recognition as Women’s Sports Start-Up of the Year at the 2025 ISC Women’s Sport Business Awards matter, especially considering it is an athlete-focused talent agency founded by golf legend Suzann Pettersen? The ISC Women’s Sport…
Clic Analytic has shattered the misconception that golf content creation is a male-dominated field. Their findings reveal that an impressive 70% of the TOP 25 content creators are FEMALE! Perhaps the most successful of them is Grace Charis.…
Wow, can you believe it’s already been ten amazing years? It feels like just yesterday when I met the inspiring Elisa Gaudet (Founder of Women's Golf Day) at the PGA Show in Orlando back in 2015! She was…
The number of female golfers is not only growing but is also becoming much more diverse. Women now account for a greater share of both beginner and junior golfers compared to their overall presence in traditional golf settings.…
I’d like to shift our conversation away from business topics and focus on the promising potential within women's golf tournaments. I believe that with increased support and attention, these events can thrive and create significant opportunities for growth…
I've extensively written about women's role in golf. I believe it is equally vital for women to be adequately represented in the operation and management of golf clubs. For years, I have proudly supported and contributed - as…
Five years have passed since I covered the Hoiana Shores Golf Club inauguration in Vietnam. During that time, I conducted a brief interview with Ben Styles, the Vice President of Golf at the time (he currently serves as…
Meeting Elisa Gaudet, the founder of Women's Golf Day, at the PGA Show in 2015 was a defining moment for me. Her initiative and drive inspired me, and I joined the Women's Golf Day team as a country…
Lancaster Country Club (Founded in 1900) held its first Major championship from July 9-12, 2015. The tournament, which carried a then women’s golf record purse of $4.5 million, attracted 135,000 spectators, a Championship record. The then twenty-year-old In…
Yesterday, I had a great conversation with Kevin Flanagan (CEO of ACD Consulting) about their new partner, the NXXT Women's Pro Tour ambitions. The brand-new NXXT Women's Pro Tour is trying to give a proper answer to the…