I assume when you hear Costa Rica then you don't think about it as a possible golf holiday destination. Even KPMG left out Costa Rica from their 2015 Caribbean Golf Overview study. All this happens to a country…
While Asian Tour will resume negotiations with the European Tour over a proposed merger, they have just announced a partnership with ECCO Golf brand. Jesper Thuen, ECCO’s new Head of Golf, Asia, said, “We see the Asian Tour as…
Carnoustie Golf Links is a real environment conscious golf club. 2 years ago, they became the 2nd Open Championship venue to be GEO Certified. Most recently, the golf club has been awarded a major national accolade for its work in…
There is indeed nothing new under the sun. Do you remember from 2010, TaylorMade's touch screen TVs (agency: Hello Design)? Now, Foremost Golf has just launched a new addition to its Elite Marketing Programme (EMP) with the launch of a…
It seems like Club Car is doing its best to become a thought leader in the golf industry. Once Michael Brenner (former VP of Marketing and Content Strategy at SAP) said in an article in Forbes that “thought…
Although Germany is the #2 golf country in Europe with 639,137 registered golfers (source: KPMG: Golf Participation in Europe 2015), we hardly talk about the country's golf club business. Germany is also the country with one of the…
There is no big surprise in selecting Al Zorah Golf Club for the Development of the Year Award by Golf Inc. Al Zorah Golf Complex is probably one of the biggest if not the biggest golf club development…
Last year was the first year when I had the chance to write about the Japanese professional golfer, Hideki Matsuyama. Since then he has become the world's #12 (4 places higher than in 2015). After 2 years, Matsuyama…
Recently, I made an interview with Mark Siegel, the owner of Golfasian that I would like to share with you. Today, Golfasian is the largest dedicated Asian golf tour company. In 2014, Golfasian handled 147,880 golf tourists, who played 74,382 rounds.…
A KPMG study in 2014 found that the Dominican Republic (23% of the total supply; 28 golf courses) and Puerto Rico (17% of the total supply; 28 golf courses) is still ruling the Caribbean golf tourism market. Standalone golf…
Based on the success of their Fast Twist thread and receptacle technology, Softspikes has developed the Tour Lock Insert System. The new technology also features Softspikes’ new patent pending Cross System Protection (CSP). The system utilizes an ultra-low receptacle profile…
In these days, golf clubs are really excited, whether they will be able to retain their membership and acquire new ones. Seve’s golf club, The Shire London is not an exception. Personally, I am not a big fan…
Did you know that the first organic golf course has been opened at the Kobaldhof (Austria) in 2007? The Austrian golf course is maintained exclusively according to the strict criteria of organic farming. From a sustainability point of view, organic golf courses…
There is still a lot of discussions about the actual tangible benefits of using social media and digital marketing. My view on such matters is that on its own, it is not a silver bullet, but used as…
Nike Golf has just announced the addition of Australian athlete Ryan Ruffels (he is just 17 years old) to their brand team. As part of the sponsorship deal, Ryan will receive not just golf equipment from Nike Golf,…
Today, I have decided to 'move up' on the shaft of the putter to show you an interesting, supersized golf grip. I know that one of the drawbacks of a thicker golf grip is that the golfer will…
It seems like this week I talk more about putters than as usual. The reason behind this that I found a couple of putters (e.g. Ping TR 1966 Anser putter) that are interesting from a technology point of…
Do you remember when I wrote about the launch of the Odyssey Works putter line in January 2015? It seems like Odyssey Golf reconsidered the usage of Fusion RX Insert & Metal-X roll pattern. This is how the new Odyssey White Hot RX putter…
Titleist has just announced that by launching the new Titleist Vokey Design Spin Milled 6 wedges, they would like to establish a new performance standard. Therefore, during the development of the new Titleist Vokey Design Spin Milled 6 wedges…
The Els Club Teluk Datai (managed by Troon) is constantly surprising me. First, they were not able to open the golf club on time (it was opened in November 2014). After a not so smooth start, The Els Club…