Is the new Nike RZN golf ball a game savior?
Did you know that Nike Golf launched its first golf ball in 1999? A Couple of years ago I wrote about a rumour that Bridgestone Golf makes the Nike Golf balls. Ever since then, none of the parties…
Author: Miklos Breitner
The new Wilson Staff C200 irons’ hidden secrets
Yesterday Wilson Staff announced the launch of a new iron called the Wilson Staff C200. In Wilson Staff vocabulary, "C" stands for crossover (=distance + accuracy). I found 2 major innovations in the new Wilson Staff irons: patent-pending FLX…
What makes Nippon Shafts popular among Tour players?
It is obvious that winning golf tournaments and championships are important in golf equipment sales and marketing. Although, I really understand why is it important to Nippon Shaft to highlight how many tour players are playing with their…
Can Pinnacle Golf convince golfers to play more?
Due to my age, I will not be able to remember the start of Pinnacle Golf in the 1970s. However one thing has not changed at the brand and it is its positioning (=value/recreational/distance category golf ball). Last…
Why is Boeing technology tempting for Callaway Golf?
I think we can all agree that aerodynamics is not new to the golf industry. However, only few golf equipment companies are utilizing aerospace technology solutions, although it is not so far from the usage of aerodynamics. In…
How is Nike Golf increasing its artillery strength?
I think you have also come across with the debate about what is better golf swing technique: hitting high ("artillery" style, aka as "power game") vs the classic style. With the attainment of Brooks Koepka (World Golf Ranking: #16;…
How has Turkey become an attractive golf destination?
In this article, I would like to emphasize the developing stages of Golf industry in Turkey, focusing mainly the efforts of Ministry of Culture and Tourism's investments and Turkish Golf Federation (TGF) and Turkish Airlines supportive activities within…
When will pro shops exploit beacon technology?
I hope one day I will live through such a moment in a pro shop when I get personalized service and offer without wasting too much time there (instead of playing golf). Early this year, I recommended wearable…
Never compromise on golf cart customer experience!
It seems to me, more golf clubs are starting to recognize the importance of customer experience and give more attention to it. This may due to the understanding that brand alone may not be able to deliver the…
Nike Golf reached its 10th victory in 2015 at the Philippine Open
It seems like the persistence bore its fruits to the Nike Golf athlete Miguel Tabuena. In the past, he was several times close to winning championships on the Asian Tour. By finishing 14-under-par (67-69-66; 202), he won the Philippine Open…
How Kentwool helps us to be prepared for the winter?
It seems like we will have a really cold winter in Europe, especially in Sweden and Finland. Scotland and Ireland are likely to get cold spells. From central France and northern Spain through the Alps and into eastern Europe…
How could Burhill Golf Club prove its quality?
Burhill Golf Club has been chosen to host Regional Qualifying for golf’s most famous event, The Open Championship, starting in 2016. It is a good opportunity to the recently hired general manager Matthew Hazelden to prove his skills and…
How to hit the sky with the new Vapor Fly clubs?
I must admit that last week when I played at the Royal Maxx Golf Club in Belek, Turkey, it was the first time when I played with Nike Golf clubs (Nike Golf SQ Sumo 5000) and golf balls…
What should be the Golf Pride customer experience like?
In recent years (10) I see a constant power shift from marketers to buyers/customers. Due to the changes, the trust is less relevant as it one was. The Baby Boomers was the 1st generation that questioned on an institutional…
What will be like playing at the Al Zorah Golf Club?
After 8 years of planning and developing, Al Zorah Golf Club opened last week (9 December 2015). The new golf course was officially opened by His Highness Sheikh Humaid bin Rashid Al Nuaimi, Ruler of Ajman, as golfers and high-profile government…
What would be like the Olympic Games with golf?
I think we can agree upon that there are very few who can remember the last Olympic Games where golf was played (Paris 1900 and St Louis 1904). This is an 112-year absence. To mark this event, The Olympic…
Why sustainability is critical for the growth of the game?
Last time, my guest writer Rich O'Brien (from Charleston Golf News) wrote about the importance of women's participation in golf. Today, he will discuss the question of the sustainability of the game. I recently interviewed Rand Jerris, Ph.D. the…
How can Mizuno respond to golf industry changes?
Chuck Couch, a Mizuno veteran with more than 20 years of experience at Mizuno has been promoted to the position of Corporate VP of Sales, Mizuno USA. He started his Mizuno career in customer support and later held various high-level positions like…
How could The Falls Club really revive?
The Falls Club has undergone recently a couple of changes, among them a name change (from The Falls Country Club to The Falls Club), new branding, along with renovations and upgrades to the golf course and clubhouse. Part…
How much golf show can be profitable in Manchester?
As we could get used to it, the first months of the year is about new golf equipment and golf club membership sales. 2016 will not be an exception. In most cases, golf retailers like American Golf were…