The Ricoh Women’s British Open will return to Royal Lytham & St Annes Golf Club for the fifth time in 2018. Royal Lytham and St Annes Golf Club is one of the most challenging of the Open and Ricoh Women’s…
I've got a feeling that from now on not just drivers, but irons will have light weight. But how can we achieve that without sacrificing such crucial KPIs as forgiveness and distance? What can Big Bertha OS irons…
We have got used to reading about forgiveness and distance when a new golf club will be launched. However, in case of the new Titleist 917 driver, we can find a new element: forgiveness with precise adjustability. The new…
Troon has been selected to manage the Tiburón Golf Club in Naples, Florida. The golf club was carved from 800 acres of prime Southwest Florida real estate. It features two 18-hole, Greg Norman-designed golf courses, the Gold and the Black.…
Stephen Follett is the new Chief Executive of the London Golf Club. In 2008, Stephen Follet had joined Troon Golf EMA as director of operations. He also has got 15 years of golf management and operations experience as director of…
Titleist has recently launched its new line of Cameron & Crown putters by Scotty Cameron. What are the innovations in the new Cameron & Crown putters? Each Cameron & Crown putter is custom designed at 33 inches and matched with…
The UK government, in collaboration with Visit England, has unveiled a series of strategic investments, designed to grow the British tourism economy. Golf Tourism England was one of a number of successful applicants. The Discover England Fund, which sets…
I assume you already heard about the latest acquisition of Callaway Golf. If not then, Callaway has just acquired the start-up putter company (just 11-month-old!!) the Toulon Design (based in Vista, California). Toulon Design was founded by Sean Toulon,…
In less than 40 days, Wilson Golf's crowdsourcing, reality show the Driver vs. Driver will end. Golf Channel announced today the 11 finalists who will present their innovative driver concepts and ideas with the hopes of ultimately becoming Wilson…
Don't worry there is nothing wrong or illegal with Callaway Golf's new Steelhead XR irons. Thanks to the next-generation 360 Face Cup technology, Callaway Golf was able to boost in face-speed is so significant that it’s hiked the COR…
How exciting it has been watching the Summer Olympics! Every four years we see excitement and patriotism exuding in athletes and fans around the world. In particular, we see the excitement in our youth -- the magic in…
We can agree that Slovenia will not be your first thought when you are thinking about your next golf holiday. Even if IAGTO has named Slovenia as the Undiscovered Golf Destination of the Year 2015. Slovenia is one of…
In two weeks Heythrop Park Resort will host its first European Challenge Tour Event, the Bridgestone Challenge, which runs from August 25th – 28th. Bridgestone, early this year has signed a sponsorship deal with the European Tour and thus…
Do you remember the Cleveland Golf 588 RTX 2.0 wedges from 2014? If yes, then I've got a good news for you! Cleveland Golf has just announced the launch of their new RTX-3 wedges (will be available from September 16).…
I have just found a good example of lethal generosity when I read that Crown Golf (UK’s largest golf club operator) has dropped Club Hire fees at its venues in a bid to attract as many newcomers as possible.…
PING has just announced the launch of its new iBlade irons. Officials said that the new iBlade iron is designed for golfers who rely on the precision and control. The blade-style iron follows the highly popular S55 model,…
Several weeks ago, the best women golfers in the world gathered at CordeValle Golf Club (see picture below) in Northern California for the U.S. Women’s Open Championship. I was proud that this was the first U.S. Women’s Open played…
The world renowned motivational speaker in the club industry, Gregg Patterson, along with the NGCOA and EGCOA Chief Executive Officer’s Jay Karen and Lodewijk Klootwijk have been confirmed as speakers for the annual GolfBIC event in 2017. GolfBIC is…
What are Golf Pride's biggest business challenges in 2016? Overall our retail business has had a strong year, particularly in North America among the large retailers. Our biggest challenge is continuing to increase awareness about the performance benefits of new grips with 2/3…
We love golf, it is a great game. We love it for a variety of reasons; the history, the tradition, the honor, the integrity, the competition, we love that it is fun, it’s social, it’s welcoming and it’s…