Influencer marketing is likely to become a $5-10 billion industry by 2020. One of the trends in influencer marketing in 2020 is authenticity. Today, influencer marketing is not about collecting likes, but rather about creating deeper relationships and…
It seems like Carden Park (UK) has got a busy new year. On 6th January they opened their new-built 4,500sq spa. It was a £10m investment. The spa has indoor and outdoor facilities including two vitality pools, a…
I haven't written a while about The Shire London, the only Seve Ballesteros designed course in the UK. So I wondered what they are coming up with for 2020. In short, affordable luxury, on and off the course.…
Do you think your golf club guests and members remember every single moment during their stay in your golf club? I am sure that they will not. People usually remember peak moments and pits during their stay in…
I am excited to share with you that I have been invited by Antti Hiltunen on behalf of the Finnish Golf Managers Association + Finnish Golf Club Owners Association to give a keynote presentation on employee experience development…
The story Hoiana Shores Golf Club (Quang Nam Province, Vietnam; cca. 40 kilometers from the Da Nang Airport) really arouse my curiosity. This is why I thought to ask Ben Styles (Vice President of Golf at Hoiana Shores…
I am always delighted when I hear about that more and more golf clubs are taking the customer experience seriously so much so that they even measure it. Two years ago, Morten Bisgaard, the CEO and Co-Founder of…
The World Economic Forum's The Future of Job Report 2018 said four specific technology advances have a huge impact on future jobs among them on golf club jobs. High-speed mobile internet,Widespread adoption of big data analytics,Cloud technology,Artificial Intelligence…
I am super excited today, as I arrived at a major milestone with Golf Business Monitor, the world #1 B2B golf business blog (+ golf club marketing consultancy). 10 years ago on 13th August 2009, I launched my…
Dom Pedro Golf has begun a major €4.5 million upgrade of its five championship golf courses. Pietro Dal Fabbro, CEO of Dom Pedro Golf, said: " This is the biggest investment we have made in recent years and…
At first hearing, golf club employee activism might sound like a scary term to grow your golf club business. Actually, it is an opportunity for golf clubs to build trust and gain bigger exposure in the real world.…
In these days I am reading Micah Solomon's 'The Heart of Hospitality' book. Although it is about the hotel business (e.g. Marriott International, The Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts), we as golf clubs and…
Change over the past four years has been rapid and widespread at Le Golf National. Many aspects of the business have been revamped to get ready for the Ryder Cup and what that brings, but also, to boast…