Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Puma Golf knows that golf is more than just a game—it's a lifestyle. Through its collections, we have already become accustomed to unconventional—at least in golf—apparel. This was the first thing that came to mind when I saw…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
The 2023 Ryder Cup is almost here but I do not hear too much about it. Except that Sky Italia will be the TV partner of the event. Sky has already launched a new channel - Sky Sport…
The Fashion Frill defined the TOP 10 color trends in 2023. I put in bold those colors that we can find in the 2023 Glenmuir Autumn-Winter Collection too: Digital Lavender Sundial Luscious Red Tranquil Blue Verdigris, Pantone Fanfare…
I am always curious how will the next Puma Golf apparel collection look like. I appreciate their boldness in pushing the boundaries of traditional golf apparel and trying to make it attractive to new generations (e.g. Millennials, Gen.…
A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…
Mizuno claims that the new Mizuno Autumn Winter Collection 2021 is modern and vibrant. Do you agree with Mizuno? Among the golf apparel brands, Puma Golf is more vibrant than any of its competitors. What I can say…
I was already getting used to the bold and innovative style of Puma Golf when I saw the new SNACK SHACK collection. Maybe the PUMA Golf x Arnold Palmer Collection is similarly restrained. Let's take a closer look at…
It’s very disturbing that there are a lot of golf t-shirts that still have polyester in them and that’s why it’s not so comfortable to wear outside of the golf course. That’s why I can only wear them…
The new Puma Golf Palmetto Collection pays homage to the PGA Championship and the classic styles of the South, debuting PUMA’s first technical seersucker fabric, with performance elements needed for golf. Designed using the Palmetto tree the state…
One of my New Year's resolutions was to extended my golf season until the end of November. This is why I was happy to discover PING's Autumn/Winter 2020 men’s apparel. The collection sees PING expand its partnership with…
When we discuss the new FootJoy Spring-Summer 2021 Collection we cannot afford not to pass by the importance of sustainable fabrics. I know from my interview with Kristin Hinze, the Global Head of Merchandising at Puma Golf that…
As more and more golf courses are reopening, it is not a bad moment to think about our golf apparel for the rest of the golf season. PUMA Golf revealed today its PUMA Golf x Arnold Palmer Collection…
I must admit I am not a militant person. This is why I have zero camouflage items in my wardrobe. When I first saw the latest Puma Golf Union Camo Collection, I told myself, let's give a chance…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…