PING SS26 collection aligns strongly with macro golf apparel trends while selectively amplifying lifestyle and brand-heritage positioning. The Spring/Summer 2026 men’s range demonstrates strong alignment with prevailing global sportswear and golf-specific trends, particularly in performance integration, lifestyle crossover,…
The global golf footwear market is entering a period of structural change. As the post-pandemic participation surge stabilizes, growth is increasingly concentrated in premium segments where performance credibility, brand authenticity, and technical differentiation matter more than scale alone.…
In the golf industry, the brands winning in wholesale are not the ones adding more systems, spreadsheets, or manual work. They are the ones simplifying how they sell. The most successful golf brands are no longer chasing down…
For three decades, J.LINDEBERG has stood at the intersection of Scandinavian design, high-performance sportswear, and progressive fashion. In 2026, the brand enters a milestone year—returning to the PGA Show with purpose, momentum, and a clear vision for its…
For me, it has been a crucial aspect of golf sportswear for quite some time now, allowing me to wear it not only for golfing but also for everyday wear. Apparently, it is not only crucial for me…
I must admit, I wasn't particularly familiar with Swedish tailoring until I researched it. It turns out, Swedish tailoring has a unique vibe all its own! It's different from the precise cuts of Savile Row or the stylish…
Just two days ago, I shared my excitement about the partnership between TravisMathew and Guinness, highlighting the exceptional limited-edition TravisMathew x Guinness Daily Pro Hybrid Plus Golf Shoe. The response has been inspiring, with many curious about TravisMathew’s…
I resolved that this year, I would elevate my wardrobe by embracing three essential aspects: Sustainable and eco-friendly fabrics (e.g., recycled polyester and organic cotton), Be athleisure - to be able to wear them when I don't play…
I just moved to a new apartment and discovered that surrounding ourselves with comforting and soothing colors can make a difference! These colors are easy on the eyes and bring warmth and a sense of calm to our homes and games. It’s…
When exploring a new golf apparel collection, such as the 2025 Galvin Green Spring Collection, I find it essential to delve into the advanced technical fabrics utilized in developing these products. Understanding the materials can significantly enhance our…
I can’t count how many times I've promised to invest in solid, waterproof clothing after getting soaked while playing golf. It can be frustrating to deal with being drenched when you only want to enjoy your time on…
The future may not just be around the corner—it may already be here. Sustainability is now a critical issue for the textile industry, with the clothing sector being one of the world's most significant contributors to environmental degradation.…
In February, Vogue magazine predicted that these five colors would dominate Spring 2024, but I believe they will remain popular throughout the year. First on the list is sky blue, which is a feature of the new Galvin…
Can we say that despite the noise around LIV Golf, the tournament struggles to attract interest and sponsors? To what extent does the style of LIV Golf appeal to golf enthusiasts? Is it perceived as attractive or unappealing…
Puma Golf knows that golf is more than just a game—it's a lifestyle. Through its collections, we have already become accustomed to unconventional—at least in golf—apparel. This was the first thing that came to mind when I saw…
Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…
The 2023 Ryder Cup is almost here but I do not hear too much about it. Except that Sky Italia will be the TV partner of the event. Sky has already launched a new channel - Sky Sport…
The Fashion Frill defined the TOP 10 color trends in 2023. I put in bold those colors that we can find in the 2023 Glenmuir Autumn-Winter Collection too: Digital Lavender Sundial Luscious Red Tranquil Blue Verdigris, Pantone Fanfare…
I am always curious how will the next Puma Golf apparel collection look like. I appreciate their boldness in pushing the boundaries of traditional golf apparel and trying to make it attractive to new generations (e.g. Millennials, Gen.…
A couple of years ago, I asked (among others) Kristin Hinze, the Global Head of Merchandising at Puma Golf, when golf clothing will be environmentally friendly and sustainable. I just met Reflo sportswear manufacturer who manufactures sustainable &…