It's hard to believe that Mike Strantz designed only seven golf courses in his lifetime, including the amazing Tobacco Road Golf Club (Established in 1998, the par 71, 6,557-yard) in Sanford, North Carolina. Despite this small number, his…
Recently, I bought Jonathan Cummings' book, The Rating Game. It made me wonder how the author sees the role and importance of various leading golf magazines' - Golf Digest, Golf Magazine, and Golfweek -golf club lists. To what…
It seems like launching a limited edition golf club on the week of the Masters Tournament is an unmissable marketing opportunity....in general... Since we are in the middle of the coronavirus crisis we might say the limited-edition KING…
Golf Digest, has revealed 5* hotel and golf resort, Adare Manor, has been awarded a prestigious Editors’ Choice Award (since 2016) in the category of ‘Best Golf Resorts in Great Britain and Ireland 2020’ for the third year…
I think I don't have to introduce you Martin Hall the famed golf instructor and author. Hall, a former competitor on the European Tour, has over 30 years of experience as a golf professional and is currently the head teaching…
The Golf Club at Mansion Ridge has just selected Troon Golf to oversee all aspects of the golf club, including golf operations, agronomy, revenue management, food and beverage, special events, sales and retail. The Golf Club at Mansion Ridge…
Golf World Magazine's print version passed away after 67 years. The current publisher, Conde Nast bought is from The New York Times in 2001. During the transition, less than 10 people were laid off. I think it is…
There is no day when we hear about a new social media platform is emerging. Intentionally I check them how we could use it in the golf industry (golf courses, golf HR, golf architecture, golf apparels etc.). This…
Many people are giving different interpretation of over communication, in my case it is about exaggerated frequency of communication. In marketing communication text books you will find chapters about the desired number of frequency of communication messages. They…
While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…
New year, new competition. 64 golf clubs, 46,000 people participated and 600,000 criteria evaluations were collected in the latest survey of Golf World (Golf Digest). Such survey and competition was relevant and useful when there was no online…
Many publishers (e.g. Golf Magazine, Golf Digest) think if they create TOP50/100/200/500 lists of companies, influencers etc. Sounds familiar? Yes, of course. We also know that the unhidden goal to sale more copies. In the era of web…