Prosports International, the UAE's premier golf retailer, celebrates its 30th anniversary, marking three decades of significant contributions to the region's golfing community. From its humble beginnings, Prosports International has evolved into a market leader, actively shaping the UAE's…
Golf clubs that focus on their members' desires for connection, belonging, and admiration can create relationships that go beyond simply offering products. Building a strong, positive relationship with club members is key to encouraging growth. These relationships not…
Probably the biggest customer experience challenge golf clubs face today is consistency. Carefully crafted Instagram galleries, engaging taglines, and high-budget advertising require substantial investments of both time and money to build a lasting brand identity. Golfers expect a consistent…
Golf clubs & resorts are not just about providing good service. It’s an opportunity to create memorable experiences for individuals. In the evolving landscape of the experience economy, where unique and personalized interactions are highly valued, it is…
Golf Genius, the top cloud-hosted golf software solutions provider, has recently introduced an innovative feature to its Tournament Management solution. This new feature allows for quick and efficient setup and management of golf competitions, streamlining the process for…
Shortly after opening its regional office, 59club secured its first German client, Golf Club St. Leon-Rot, located in Southwest Germany, near Mannheim and Heidelberg. Golf Club St. Leon-Rot was famously founded on one man’s vision of creating a…
Centro Nacional de Golf, the home of the Spanish Golf Federation, has made significant progress in enhancing its driving range experience since integrating Toptracer Technology in 2018. As one of Toptracer’s earliest clients in continental Europe, Centro Nacional…
As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…
For those who are not yet familiar with Golfshot ($29.99), I will quickly summarize what this mobile application can do. Golfshot provides a text list of distances for several targets on each hole and overhead satellite images with…
Let me share with you a note from Craig Higgs, Managing Director of Golf Genius International. I recently had the pleasure of listening to renowned club management speaker Greg Patterson at the 59 Club Awards at The Belfry…
Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…
We can all agree that the COVID-19 crisis made us understand the importance of relationships, care, understanding, and empathy. A Salesforce research found: 71% of customers believe businesses that have shown more care and empathy in 2020 have gained…
In the previous post, I started to explain why a wearable technology solution could improve the golf retail experience. I highlighted 3 major areas for improvement: product information and related services, in-store communication and navigation; payment solutions. In this post, I am…
Slowly golf season is getting to the end for 2009. It is time to plan our new year's strategy. In my previous post I wrote about co-branded golf cards as a possible path to generate repeated purchase, increase…