Tag: sponsorship

Porsche The Amundi Evian Championship Hole 16th

Porsche is the Mobility Partner of The Amundi Evian Championship…again

By: 2025. 07. 08.

I was discussing golf sponsorships by automotive brands with my friend this morning. Two emerging automotive brands are making notable strides in the realm of golf sponsorship. The first, Genesis, which is Hyundai Motor's premium vehicle division, is…

The Golf Trust Irwin Mitchell partnership

What advantages does the Golf Trust receive from Irwin Mitchell’s sponsorship?

By: 2025. 06. 19.

Consumer data reinforces the powerful impact of partnering with a leading charity in sponsorship marketing, showcasing some of the strongest results possible. These collaborations enable brands to make a positive contribution to society, enhance their brand equity, and…

Ryan Howsam Legends Tour chairman senior golf

What makes investing in senior golf valuable?

By: 2025. 04. 30.

In 2023, the National Golf Foundation estimated that there were 11.5 million on-course senior golfers (aged 50 and over) in the U.S., accounting for 43% of all on-course golfers. I couldn't find any substantial statistical data on the…

lightbulb sponsor

Guide to securing sponsors for your golf club events

By: 2025. 01. 20.

Sponsorship represents a strategic marketing approach that brands employ to engage with their target audience, encompassing your golf club's guests and members. It is essential to recognize that potential sponsors typically have specific objectives. Ideally, these objectives should…

Carnoustie Golf Links Glencadam partnership private dining experience

Who Benefits More From The Partnership: Carnoustie Golf Links Or Glencadam?

By: 2024. 08. 01.

At the 2023 Scotch Whisky Masters, I found an unknown whiskey brand, the Glencadam. I must say, it excelled in four categories. The 10, 15, and 21-year-old Glencadam whiskies seem to me bright and light. Glencadam Single Malt…

Magellan Jets LIV Golf 4Aces Golf Club -- team

Who will soar further: LIV Golf’s 4Aces or Magellan Jets?

By: 2024. 07. 16.

How risky is sponsoring LIV Golf or any of its teams commercially? Despite significant effort and investment, LIV Golf has not yet met the owners' expectations. What is your perspective on the situation? In March, I shared that…

Adidas Sky Sports Golf sponsorship 2024

Why is it valuable for Adidas to be the official apparel partner of Sky Sports Golf?

By: 2024. 07. 15.

In 2023, Sky Sports Golf experienced remarkable success in viewership, breaking numerous records and significantly increasing viewership among individuals under 35. Here are some exciting statistics that undeniably prove I am not just talking to the wind: The…

Glen Moray sponsoring the Senior Open

Will Glen Moray benefit from sponsoring the Senior Open?

By: 2024. 05. 30.

Over the years, I've discovered that single malt, scotch, and smoky whiskeys are the most enjoyable. Which one is your favorite? The tale of Glen Moray is reminiscent of a Scottish folk story. It tells of three brothers,…

The Open NetJets official private jet provider 2024

NetJets: raising the bar as the new Official Private Jet Provider for The Open!

By: 2024. 05. 03.

Did you know that NetJets has teamed up with the R&A to become the official private jet provider for The Open? The multiyear agreement allows NetJets to extend invitations to the prestigious event to their Owners – the…

Solheim Cup x Skyscanner sponsorship

What makes Solheim Cup sponsorship so useful for Skyscanner?

By: 2024. 04. 24.

Skyscanner's multi-year sponsorship agreement with the Solheim Cup is just one of many sponsorship agreements. However, examining it closely can help us better understand Skyscanner's interests and motivations. It's worth noting that Skyscanner has recently signed its first-ever…

2023 Porsche European Open fans

Will Porsche continue supporting the DP World Tour’s European Open?

By: 2024. 03. 28.

There were rumblings during the previous year that Porsche may withdraw its European Open golf tournament sponsorship. However, the DP World Tour successfully negotiated an agreement with Porsche, allowing the tournament to continue as the Porsche European Open.…

JCB Golf of Country Club 17th Hole Par 3

JCB Has Secured An Important Multi-year Partnership Agreement With LIV Golf UK

By: 2024. 03. 21.

As you know, LIV Golf London debuted at Centurion Club in 2022. The English golf club also hosted the LIV Golf Invitational Series in 2023. Thus, we witnessed some of the world's most talented golfers, including Dustin Johnson,…

Stuburt Louis Oosthuizen Stinger GC Captain

LIV Golf secured its 1st multi-brand partnership with Stuburt!

By: 2024. 03. 11.

Through a partnership with LIV Golf, Stuburt - a British apparel brand since 1860 - has become the exclusive on-course apparel partner for all three teams (out of 13): Torque GC, Fireballs GC, and Stinger GC. The partnership…

Partnership between LET and John Deere extended

How lucrative is it for John Deere to sponsor the European Ladies Tour?

By: 2023. 08. 16.

In October 2022, SponsorUnited published an interesting insight regarding sponsorship of women's sports events. They claim: "Sponsorships with women grew 20% year-over-year across the major US sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League…

rolex-and-sports-golf-the-us-open-matthew-fitzpatrick in 2022

How can Rolex ensure that the 123rd U.S. Open Golf Championship will be remarkable?

By: 2023. 06. 07.

I understand that everyone is currently preoccupied with the recent merger announcement between the PGA Tour and LIV Golf. Let's talk about next week's 123rd U.S. Open Golf Championship. The Los Angeles Country Club will become the 53rd…

106th PGAof America Annual Meeting Don Rea Jr.

What do the PGA of America and the golf industry need to succeed?

By: 2022. 11. 24.

After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…

Signing Ceremony 2020 Commercial Bank Qatar Masters

The 2020 Commercial Bank Qatar Masters found a new host!

By: 2019. 10. 22.

Since 1998, the Doha Golf Club has been the host venue of the Commercial Bank Qatar Masters. But now, the 2020 Commercial Bank Qatar Masters, a European Tour event is moving to the Education City Golf Club. This…

Augusta National Golf Club Rolex sponsorship crowd

20 years of Rolex & The Masters tournament

By: 2019. 04. 03.

I wanted to write about a serious topic. However, I could not pass by the 20th anniversary of Rolex sponsorship of The Masters. If we check more closely the relationship between Rolex and golf then we can see…

Put the audience at the HEART of your promotions

By: Pat Roque 2015. 02. 14.

My next guest writer is Pat Roque from Business Boomers. I met her at the PGA Merchandise Show in Orlando and found her thoughts really interesting. Pat promotes golf brands, organizations and teaching professionals to grow sales, enrollment, retention,…

Ping’s sponsorship challenges with Michael Phelps

By: 2013. 02. 04.

Last week I came across with the news the Ping signed a sponsorship deal with the olympian swimmer superstar Michael Phelps. John Solheim, Ping's chairman and chief executive officer expressed his hopes that "his global presence as a…