Tag: Tiger Woods

A frequently recurring problem of golf courses and golfers are those people who either not able to play in good pace or don't care about others' time or for any reasons. Here I don't want to start a…

Recently I found an interesting quote in a Nike Golf print ad: "Nike Golf shoes are not for the game of golf. They are for the sport of golf. The sport of golf requires fitness. Training. Dedication." It is…

Nike Golf came out recently with a really controversial and divisive ad stating: "Winning takes care of everything". What does it tell to a common man like us? If I am winning or winner then it will cover…

When I was learning for my PAT exam, I came across with really funny rules about unplayable golf balls for special cases like golf ball stuck very high in the foliage of a tree. I thought I will…

As it was expected Nike Golf signed a sponsorship deal with Rory McIlroy. I keep up my opinion that Rory McIlroy could have signed a bigger sponsorship deal with Nike Golf, even he lost an important contract with Jumeirah. The…

In recent weeks I came across with an interesting debate on Rory McIlroy's possible contract with Nike Golf. Pros and cons are flying from one side to another. When suddenly somebody said basically Bridgestone is now a DBA…

Probably many of us are thinking in these days about to extend our membership at our golf course. I am little bit puzzled because I do not know a golf course that is worth to join. If you can…

In recent weeks there is an ongoing rumour about 23-year-old Irishman Rory McIlroy, who is on the verge of signing a 10-year deal with Nike, worth  $250 million. Nice sum isn't it? Well, not that much if we remember,…

I was surprised to read in the latest edition of The Economist (June 11th 2011) that in US people prefer to watch golf over tennis. I started to check worldwide ranking of US tennis players where I had…

Do we remember that EA (Electronic Arts) "Walk on Water" spot with Tiger Woods from 2009?The ad went viral and generated 4,682,727 views (8/3/2010) within less than a year. How much it would cost to reach such a…

The Tiger Woods saga entered to a new chapter. Accenture has just launched its first print ad (by Y&R) without Tiger Woods in WSJ : In Bali I met couple of very talented (trained) elephants (Java elephants are…

Nike Golf is one of those very few sponsors of Tiger Woods who did not change their sponsorship cooperation with the golf player. The question rises what makes Nike Golf so loyal to Tiger Woods? Is it still…

As Tiger Woods' private life gets more publicity, companies are reevaluating their cooperation with the golf player. A successful sportsman is always a good tool for companies to communicate their values by sponsoring sportsmen. Tiger Woods is also…

As a groundswell, the collapse of the American automotive and financial sector arrived to the golf industry by significant cuts in golf sponsorship budgets. The sponsorships shrunk by 3.7% according to IEG LLC.  As one of the major…

It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (https://twitter-athletes.com)that collects Twitter accounts of sportsmen…

There was a time when American and British tennis players ruled the world championships and Wimbledon, but in recent years Czechs and Russians are in the headline of tennis news. Something similar might occur or expected to happen…