There are golf destinations that require no introduction — Pebble Beach, St. Andrews, and Augusta. And then there are the ones that stop you mid-scroll with the simple audacity of their geography. Dreamland Golf Club, perched on the…
Tucked into 220 hectares of pristine Belgian countryside, Bois d'Arlon Golf Resort is quietly rewriting the rules of the golf getaway — and non-golfers are just as thrilled as their playing partners. There is a particular kind of…
As the 2031 Ryder Cup host unveils its science-led Sports Recovery Program, we assess where it stands in the global wellness race — and whether it is leading the conversation or catching up. The verdict in detail The…
Set to host the Solheim Cup in September—the first time this iconic event comes to the Netherlands—Bernardus Golf in Noord-Brabant offers The Bernardus Experience: a seamless fusion of championship golf, Michelin-starred dining, and boutique on-course lodging. Here, every…
We all crave an escape during busy weekdays, embracing a long weekend where we can recharge, relax, and uplift our health—transforming moments into a truly captivating and memorable experience. It's really amazing how mindfulness sessions have found a…
Wellness travel is transforming, shifting from a focus on passive relaxation to dynamic, activity-driven experiences. In the wake of the pandemic, we have seen a significant rise in outdoor, sports-oriented wellness activities such as cycling excursions, hiking adventures,…
In 2025, golf clubs and resorts aiming to maximize tee time and hotel bookings should consider the following six relatively new aspects to enhance their appeal to golf tourists. It's evident how significant visual experiences are in influencing…
In January 2022, I could report that Troon had won the Wilderness Club management duties. Escalante Golf, one of the nation’s premier owners and operators of golf courses and private clubs, added the 550-acre Wilderness Club in Montana…
For a considerable time, I have been underscoring the significance of social proof as a central tool for attaining trust, soliciting interest, and ultimately boosting sales. In light of this, I will refrain from repeating myself. If you…
It is becoming evident that wellness, sustainability, and technology will hold significant importance to consumers in 2023. These trends are already showing clear signs of growing popularity. Just think about the popularity of fitness and exercise products and…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…
After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf &…
The current pandemic triggered consumers – among them golfers – to make a great life refresh by changing and rebooting their lifestyles. Travel restrictions, covid testing requirements, and complicated bureaucracy in 2020 and 2021 have facilitated the rise…
During the 2021 GCMA National Conference in November, I had a very interesting conversation with Christopher Fitt (Director of Golf & Leisure, Foxhills Club & Resort). That is why I invited him for an interview to share his…
I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…
Troon has been selected to manage Esplanade Golf & Country Club, a private club and community located in Naples, Florida. Troon Privé, the private club operating division of Troon, will manage golf, club, resort-style amenities, food & beverage operations,…
These days when we start to see the light at the end of the tunnel, many of us start thinking where and how can people feel recharged, improve their wellbeing and last but not least, play golf and…
I am not surprised that the Spanish La Cala Resort wants to offer a spa and wellness center for its guests and members. The global wellness tourism grew between 2015-2017 by 6.5%. Its value in 2017 was $639.4…