Two possible explanations came to my mind when I heard of Streamsong Resort's sale by The Mosaic Company to Lone Windmill LLC, a subsidiary of Kemper Sports Management LLC. Option #1: The Mosaic Company wants to focus on…
The 15th Annual European Golf Business Conference (14-16 February 2023, Cascais, Portugal) is almost here. It will cover and discuss these golf business challenges below. In the continuation, you will find why these topics are so important, timely,…
Arcis Golf - the 2nd largest and fastest-growing owner and operator of private, resort, and daily fee clubs in the United States - has added TPC River’s Bend in Maineville, Ohio, to its growing portfolio. This is the…
After hearing that Don Rea Jr. became the new vice president of the PGA of America, I thought it is a great moment to ask him about his plans, the challenges of the PGA of America, and the…
Golf and golf participation have set so many all-time records over the last few years, it’s hard to keep track of them all. Rounds played, new golfers across all demographics, returning golfers, new women golfers, new junior golfers…
Some may wonder whether it is possible to organize such a high-level competition in a golf resort - like Las Colinas Golf & Country Club - such as the DP World Tour Qualifying School, or whether it is…
The Australian Swing Factory - a Toptracer Partner - seems like clearly understands what the future generations of golf - Millennials and Generation Z are looking for: Public courses;Playing with friends (golf social tendencies): 62%experiences (e.g. Toptracer). Golf…
The 2022 Presidents Cup has just ended. I am sharing with you now an interview with Rolex Partners Johnny Harris (Quail Hollow Club, President), Johno Harris (2022 Presidents Cup Chair), and Adam Sperling (Executive Director, 2022 Presidents Cup).…
Nielsen tracked a 107% increase in sponsorship spending globally in the first part of 2021. Nielsen's 2021 Trust in Advertising study found: Millennials (25-40) and Gen X (41-56) trust advertising the most. Those aged 65+, followed by Gen Z (15-24) and Boomers (57-66) have the…
John Deere has just marked the 30th anniversary of its renowned apprenticeship program with an open day to recruit the next generation of technicians to work across its agriculture, turf, and parts business. Over 1,000 apprentices have qualified…
A good reason for Saudi Arabia and Golf Saudi to cheer is when the Asian Development Tour will visit the Riyadh Golf Club in December. This is the first visit of ADT to the kingdom. Boasting a prize…
Atlas Turf International has just selected Jebsen & Jessen as its exclusive distributor in Southeast Asia. Jebsen & Jessen will represent Atlas Turf International’s complete line of turfgrass products throughout Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand,…
Last year I shared with you that John Deere has made a donation to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA), to support First Green, which provides hands-on STEM (science, technology, engineering, and math) education…
A ResearchAndMarkets.com study found a year ago that the global sports technology market was valued at USD 17.9 billion in 2021 and is expected to reach USD 40.2 billion by 2026, at a CAGR of 17.5% between 2021…
Stephen Smith, the chief neuroscientist at PSYenz, recommended once ‘Sell the lifestyle, not the health, benefits of golf’. He believes promoting immediate returns such as being out in the fresh air or meaningful time with the family or…
One of the few benefits of the latest pandemic is the huge interest and demand for golf equipment and apparel. To handle the increased demand, and exceed golfers’ expectations in the pro-shops, is not a simple task. Hence,…
Golf in Scotland had an extraordinary year in 2021. The number of registered golfers grew by 7.17%: 179,832 registered golfers in 2020,192,724 registered golfers in 2021. The total number of golfers was 595,000 golfers. What is less flattering…
Trinifold Sports Management has just partnered with Centrum Solutions. This gave me the idea to interview James Byers (CEO, Trinifold Sports Management) and Leon Lloyd (Co-Founder & Director, Centrum Solutions). Where did the concept of Trinifold Sports Management…
Remember, authentic and organic always win. In the world of micro-influencers, authenticity is the currency. What can brands achieve from cooperating with mega-influencers like Peter Finch (500K followers on YouTube) or Rick Shiels? In a previous article, I…
In January, I already told you about the opening of the W Costa Navarino hotel this year. The launch of the hotel will be on August 11. It will be the first W Hotel in Greece. Before I share…