How to successfully onboard great professionals in golf clubs?
Did you know that 46% of new hires fail and leave a company within the first 3-6 months on the job? And not only that but 89% of the time when new hires leave it’s an issue of…
Golf Club Marketing
How will Troon deliver the best experience for Bay Creek’s members?
Troon has been selected to manage Bay Creek, a beach and golf community located along Virginia’s Eastern Shore in Cape Charles. Troon Privé, the private club operating division of Troon, will manage golf and club operations, food & beverage, golf course…
How can Sotogrande Stay & Play package offer make our lives more pleasant?
Not surprisingly, you are happy to read more about the offers of the Sotogrande. It is fair to say that in 2021 we were looking for: Sustainable spaces - we care much more about the spaces in which…
Would you accept The QHotels Collection’s winter membership offer?
How do you prepare for the winter season at your golf clubs? What do you offer to your golf club members and guests? As I read the weather forecasts for winter 2021-22 (in the UK), we can expect…
Sir Nick Faldo’s latest Signature masterpiece: Silk Path Dong Trieu Golf Course
The construction of Sir Nick Faldo's latest Signature masterpiece, the Silk Path Dong Trieu Golf Course is in progress. The centerpiece of the multi-million-dollar project in the northeast of Vietnam will be an 18-hole championship course, capable of…
The European Tour has chosen Al Hamra Golf Club to host one of its tournaments
Last time I was able to tell you that the Al Hamra Golf Club (managed by Troon International) became the first golf club in the entire Middle East region to go fully plastic-free. The Al Hamra Golf Club’s next big…
How did Kyle Phillips upgrade the golf courses at Verdura Resort?
In 2009, Kyle Phillips has designed two 18-hole golf courses and a 9-hole course for the Verdura Resort. Verdura Resort was the host venue of the 2012 Sicilian Open. The resort is a member of the European Tour…
For the first time in London Golf Club’s history….
I was very happy this year when I learned that the London Golf Club website is being revamped and they want to do something to achieve carbon neutrality. In my recent interview with Stephen Follett (Chief Executive, London…
The Les Bordes Golf Club’s clubhouse renovation enchanted Golf Inc. Magazine
Buffon said once: "Le style c'est l'homme". The style is the man. He meant to say that only well-written books will survive and gain permanence. I dare to say that it is also true regarding golf clubs and…
What is the importance of the new Troon Abu Dhabi & Technogym partnership?
Why was it wise for Troon Abu Dhabi (Yas Links Abu Dhabi and Saadiyat Beach Golf Club) to choose Technogym to improve its wellness services? The Global Wellness Institute predicts in its study that the physical activity economy…
How can the Estonian Pärnu Bay Golf Links prevail in the competition?
The last time I visited Estonia, I really liked the atmosphere of their golf clubs. We don’t hear much about Estonian golf courses, but just recently Today's Golfer has ranked Pärnu Bay Golf Links as the #23 modern…
Dirab Golf & Country Club is open again thanks to Golf Saudi
Have you read in The Guardian in March that Saudi Arabia has spent at least $1.5bn on high-profile international sporting events in a bid to bolster its reputation? The Saudi sports economy has grown 174% in the last…
The birth of a 10-hole tournament in Carnoustie Golf Links
I’m always happy when a golf club invents a new game format that can bring new excitement to our game. Who remembers SPRINT6GOLF or Speedgolf? Now Carnoustie Golf Links tried to come up with something new. Hopefully, we…
How GolfStar takes control of its members’ tee time booking?
Consumer behavior has changed radically in response to the COVID-19 lockdown. They became more price-sensitive/conscious than ever before. As a result, direct bookings are clawing their way back up hotels' distribution mix. Golf clubs must rethink how and…
Will women feel more welcomed at Finca Cortesin after the Solheim Cup?
It is not big news if I tell you that the 2023 Solheim Cup will be held in Finca Cortesin between September 18-24, 2023. Finca Cortesin will become the first venue in Spain to stage the Solheim Cup. What excites me much…
What could make the new London Golf Club website more effective?
Once I received a piece of advice on website design and development: Decide on a consistent brand message and tone, one that you're committed to presenting consistently across.! Later I will explain it in regard to the new…
How does the Farleigh Golf Club make itself competitive?
In the last three years I wrote about the Farleigh Golf Club (UK) for several reasons: Winner in various categories at the 59Club 11th Annual Award: my59 Ultimate Service Excellence, Golf Operations Team, Golf Manager of the Year…
What did Quinta do Lago spend his € 7m investment on the South Course?
In the last two years, golf course renovations remained the most coveted actions/plans according to ASGCA. Turf conditioning and golf course design are still among the TOP 3 aspects of golfers where to play golf. Slowly, sustainability will…
How does Adare Manor envision the future?
My new interviewee, Andy McMahon is the new director of golf operations & padel club in Adare Manor. On this occasion, I thought about asking How Adare Manor is improving the customer experience & the employee experience, where…
Don’t look for single-use plastic bottles at the 2021 AIG Women’s Open!
I am so happy that the organizers of the 2021 AIG Women's Open (16-22 August 2021) at Carnoustie Golf Links will not offer single-use plastic bottles instead will offer water refilling stations and reusable stainless steel bottles. It…