Golf Club Marketing

Oldfield Club and Community golf course

What can Oldfield Club and Community achieve with the expertise of Troon Privé?

By: 2022. 04. 27.

This could be just another new business win announcement of Troon Privé (the private club operating division of Troon). However, what caught my attention was the fact that the Oldfield Club and Community is cooperating with Audubon International…

Slaley-Hall-The QHotels Collection Keith Pickard

How does The QHotels Collection make itself competitive?

By: 2022. 04. 26.

It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…

Legends Tour 2022

Where will the 3 Legends Tour events be in 2022?

By: 2022. 04. 20.

Who doesn't want to meet his favorite golfer live, even if he is over his career peak? This is why worth attending the Legends Tour in 2022. I would definitely be there also to learn something new swing…

Argentario Golf & Wellness Resort Espace Wellness Center Technogym equipment

How does Argentario Golf & Wellness Resort embrace the wellbeing trends?

By: 2022. 04. 19.

After two years of isolation, we really need to recharge ourselves physically and mentally. Health became a top priority for many consumers, among them golfers too. I see more and more golf resorts are turning into golf &…

16th hole Entrada at Snow Canyon Country Club

The new David McLay Kidd-designed golf course of Entrada at Snow Canyon Country Club

By: 2022. 04. 12.

To be more precise, David McLay Kidd has just completed a 17-month renovation project (a $7 million dollar project) and redesigned Entrada at Snow Canyon Country Club’s former Johnny Miller and Fred Bliss-designed course, which opened for play…

Black Desert Resort Construction

Black Desert Resort gets a very playable Tom Weiskopf-designed golf course

By: 2022. 03. 31.

I have just found a very interesting golf resort development project, the Black Desert Resort. The Black Desert Resort is a 600-plus acre resort, golf and entertainment district in Ivins, Utah, a suburb of St. George. D.A. Davidson…

Broken Top Club by Troon

Troon Selected To Manage Broken Top Club

By: 2022. 03. 30.

Troon has been selected to manage Broken Top Club, a private club located in Bend, Oregon.  Troon Privé, the private club operating division of Troon, will manage golf operations, food & beverage, golf course agronomy, and membership marketing. Broken…

Vattanac Golf Resort golf academy

A full-service golf academy is ready to impress us at the Vattanac Golf Resort

By: 2022. 03. 29.

My interviewee Nikolaj Kromann Jørgensen (COO, TrackMan) said "We see most range facilities and public golf courses, and many private clubs, evaluating how they can create more value for their customers and members at the driving range." A good example of…

Players-1st-infographic_platform_HERO

Here is how you can understand better your golf club customers’ needs

By: 2022. 03. 21.

Perhaps it is no exaggeration to say that the last two years have been outstanding for the golf industry. Wherever we look we can see significant growth in golf participation and golf equipment sales. NGF’s participation research shows…

Golf Saudi 1st Arabic Golf Education & Training Programme Announced

What is included in Golf Saudi’s 1st Arabic Golf Education & Training Program?

By: 2022. 03. 18.

The Saudis are methodically and thoroughly building the foundation of their golf industry. A good example of this is Golf Saudi's 1st-ever Arabic golf education and training program. The program is centered around providing job opportunities for Saudi…

Birchwood Park Golf and Country Club_Logo

How is Birchwood Park Golf and Country Club redesigning its services?

By: 2022. 03. 03.

I spoke to Stephen Norton, General Manager at Birchwood Park Golf and Country Club, to discuss how the demands of golf club management have changed since the start of the pandemic. Prior to the pandemic, we were actually…

Golf Hub 2 Golf Genius marketing automation

How does marketing automation improve your golf club’s customer experience?

By: 2022. 03. 01.

Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…

Onyria Quinta da Marinha Hotel balcony golf course

Onyria Quinta da Marinha Hotel is supporting its employees’ wellbeing

By: 2022. 02. 28.

During the pandemic, we experienced how much this health situation has mentally worn out us. Those golf clubs and resorts that invest in employee experience for them their employees' mental health has become an increasingly important topic. In…

Alcaidesa Links - La Hacienda Alcaidesa Links Golf Resort

La Hacienda Alcaidesa Links Golf Resort: golf and luxury by the sea. How?

By: 2022. 02. 22.

The Millenium Hospitality has acquired 90,000 square meters for 33.2 million Euros in the estate known as La Hacienda de San Roque in 2019. Today it is called La Hacienda Alcaidesa Links Golf Resort. With this acquisition Millenium…

TrackMan Players Shot Analysis

How can TrackMan contribute to golf clubs’ customer experience efforts?

By: 2022. 02. 21.

Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…

Golf Genius Software convenience digital transformation

How Golf Genius is helping golf clubs to succeed in digital transformation?

By: 2022. 02. 17.

It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…

Union League National Golf Club par 4 2nd hole on the Meade Nine-resized

The new incarnation of Union League National Golf Club

By: 2022. 02. 16.

With 23 holes down and 4 to go, the new incarnation of Union League National Golf Club, designed by Fry/Straka Global Golf Course Design, would normally be looking at a grand reopening sometime in late 2022. Union League…

Mandarin Oriental - Costa Navarino-Beachfront-sunset-resized

How does Mandarin Oriental define wellness at Costa Navarino?

By: 2022. 02. 14.

A year ago, McKinsey estimated the global wellness market at more than $1.5 trillion, with annual growth of 5 to 10%.  Their explanation was people are keen on spending on their personal wellness. The wellness economy fell by…

2022 Trilby Tour

Here is the 2022 Trilby Tour schedule. Are you ready?

By: 2022. 02. 11.

I meant this light, good news for you this Friday. I have just received the schedule of the 2022 Trilby Tour. Since the acquisition of the Trilby Tour by Darwin Escapes in 2021 we can see some major…

Post-purchase program in golf clubs loyalty marketing retention

How to boost golf club membership retention with a post-purchase program?

By: 2022. 02. 09.

During my time at UPC (a cable company), I was thinking about what we can do more with email marketing beyond sending company news, updates, and new offers. I thought we can do much more for our precious…