A couple of months ago I shared with you that with Players 1st Member Survey, you give your members the opportunity to voice their opinion about their membership and the services provided by you and your team. The survey template…
The name - Golf Lottery - of the initiative might be misleading. However, this is a bold & creative charity solution/platform. I only found one statistic about golf's money-raising capabilities. In 2019, the PGA Tour and its tournaments…
The 104th PGA Show is just over with the victory of Justin Thomas. Rolex re-established its partnership in 2021 when it regained the role of Official Timekeeper and Official Partner of the PGA of America and its PGA…
In the last four years, Troon is trying to diversify its portfolio and looking for new areas where it can utilize its club business expertise. This is how I explain the acquisitions of Peter Burwash International and Cliff Drysdale…
Knowing the women's golf participation statistics (26% - the share of registered adult female golfers in 2021) in Europe and in Portugal (20% - the share of registered adult female golfers in 2021), Penha Longa Resort's latest initiative…
Perhaps it is no exaggeration to say that Pleasington Golf Club (since 1891) is a real hidden treasure in North England. Pleasington Golf Club is featured in Golf Monthly’s Top 100 Hidden Gems for 2022. In the last…
Quantum Workplace says "Organizations with formal recognition programs have 31% less voluntary turnover than organizations that don't have any program at all. And they're 12x more likely to have strong business outcomes." If you give regularly, honest, and…
I know there is a difference between the size of the prizes at the BMW PGA Championship ($8 Million) and the Porsche European Open (1,75 Million Euros; June 2-5; Green Eagle Golf Courses’ Porsche Nord Course). For the…
It will be a year in May that Keith Pickard joined The QHotels Collection as the Group Director of Golf, Leisure & Spa. That’s why I was wondering how he sees The QHotels Collection's situation and how they…
The Royal Horticultural Society says the main problem affecting most pollinators is thought to be the loss of suitable habitat. Including forage, nesting, breeding sites, climate change, and pesticides. Those golf clubs who are already paying attention to the above-mentioned phenomenon…
One year ago, no-one would have believed that Tiger Woods would play the Masters. Two years ago, no one would know the effect the Covid-19 pandemic would have taken on the club industry. Seven years ago, I didn't…
I would say being GEO Certified should be a fundamental requirement for golf clubs. Golfers are worried about climate change. They are reducing their use of plastic, cutting food waste, and recycling, among other activities. It is really…
I think that’s a very important recognition of what Jim Croxton said at 2022 BTME. Namely: "....with golf participation and membership booming, the time has come for the leading bodies in the game to make a priority of…
Do you remember when John Deere acquired OnLink, an industry-leading golf course performance optimization software platform in 2019? At the time, John Deere explained the acquisition by saying they would like to address the golf industry’s ongoing labor…
The Saudis are methodically and thoroughly building the foundation of their golf industry. A good example of this is Golf Saudi's 1st-ever Arabic golf education and training program. The program is centered around providing job opportunities for Saudi…
The App Annie State of Mobile 2021 study found Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY.Mobile took over mindshare at 3.5 trillion hours on Android…
The BTME 2022 is almost here. It is very likely to be held between 22-24 March with Continue to Learn taking place from Sunday 20 to Wednesday 23 March 2022. One of the highlights of BTME each year…
Great customer experience needs marketing automation. In the last couple of years, the number of new channels and customer touchpoints grew significantly. This is a great challenge for marketers, among them golf club managers to manage the complexity of content…
Two years ago, I recommended to golf club managers and driving range owners to rethink the driving experience. In this interview with Nikolaj Kromann Jørgensen (COO, TrackMan) I want to figure out what is the contribution of TrackMan…
It is time to say goodbye to paper-based scorecards and golf tournaments. Nothing justifies their usage in the era of smartphones. The progressive golf clubs have already started the digital transformation of their golf club operations. The pandemic…