Golf Industry

UAE’s golf tourism with hopes

By: 2009. 12. 08.

In last couple of weeks everybody was worried about what is going on in Dubai (UAE) since it is well connected to the world business life as the "crown jewel" of the Middle East. As we know economic…

How much worth to pay for a golf club?

By: 2009. 11. 10.

Slowly but for sure I am arriving to that stage in my golf learning that I will have to select my golf equipment, golf clubs, golf balls and golf bag. It would not be a big issue if…

Are co-branded golf cards the last resort for golf courses?

By: 2009. 10. 13.

Today I received a direct mail from Golf Magazine. Golf Magazine is launching a co-branded card with Visa (MasterCard also offers co-branded credit cards). I started to think how we can use this idea in golf course marketing.…

Fresh blood in golf: Powerplay Golf

By: 2009. 10. 09.

Golf seems to be constant where history could not change anything to it. Or not? We are always worried by the declining number of golf players in US and elsewhere, plus the average age of player is getting…

Asian golf balls are rising

By: 2009. 10. 08.

While golf ball manufacturers are stampeding us into lure of branding, it is worth to look around in golf ball market. When I am considering to buy new golf ball, I always consider my wallet size and handicap…

Golf industry’s Superbrands

By: 2009. 10. 04.

I was reading one of Golf Business Development's edition about a non-profit organization called Golf Environment Organisation(GEO). They claim about themselves that they are an international non-profit organization working to integrate the social, environmental and economic benefits of…

Reducing golf course operating costs by 300%

By: 2009. 09. 30.

When golf courses are closing all around the world (only in US: 71 golf courses were shot down in the first half of this year) we are always happy to find solutions how we can reduce operating costs.…

Golf Expo Munich with great findings and stories

By: 2009. 09. 30.

Huh, I have just returned from Golf Expo (Munich, Germany). It seemed to me that we outgrew the place. 3 big halls and a conference room were not enough. I felt very crowded the place. I met lot…

Do we need golf industry exhibitions?

By: 2009. 09. 22.

As the kick off day of Golf Expo in Munich (Germany) is getting closer, I am start think about what do we gain from such old fashioned industry exhibitions. As reading the website of Golf Expo, it turns…

Golf Equipment Industry in social media (part 3)

By: 2009. 09. 20.

You probably asking me, after reading golf equipment industry in social media (part 2) why do I emphasize the importance/role of social media in golf product communication and how it will gear up sales. Starting point is 72%…

Golf courses are not just target golf

By: 2009. 09. 19.

I think golf professionals are starting to appreciate golf courses that provide them challenge to master Mother Nature. John Daly, in the last edition of Golf Monthly (October 2009.), says that the European golf courses are more than…

Public golf courses in “hybrid way”

By: 2009. 09. 17.

Toyota came out recently with an interesting website to promote its Prius and the idea of environment protection. What is the connection between Toyota Prius and public golf courses? Environment consciousness is gaining momentum, not just in the…

Have you heard about Piranha Golf?

By: 2009. 09. 15.

Last week I received an invitation on LinkedIn.com from Andrew Snook, the CMO of Piranha Golf. I must admit I have not heard about this Australian golf manufacturer. My first step was to visit the brand site: https://www.piranhagolf.com.…

Golf club managers are earning really bad

By: 2009. 09. 11.

When the economic climate is not in favor of golf courses, golf club managers' job descriptions are widening with new skills and duties. In general, the minimum requirements are bachelor's degree, 5+ years experience managing a full service…

China golf market will lead the world

By: 2009. 09. 11.

If China is able to keep this pace of development soon can be the No.1 golf nation and golf equipment manufacturer of the world. China has already surpassed Japan. The annual growth rate of golf courses in the…

R&A’s new website is missing the point

By: 2009. 09. 08.

R&A launched recently a new website, www.bestcourseforgolf.org to help golf course developers,owners and average golfers to perform better. Great!! I would expect from such website that it enables me to ask questions from the editors, evaluate content and…

PGA golfers on Twitter

By: 2009. 09. 06.

It is very likely that PGA golf players are also discovering the social media to boost their popularity and indirectly their sponsors, the golf equipment manufacturers. Today I found an interesting website (https://twitter-athletes.com)that collects Twitter accounts of sportsmen…

Golf Equipment Industry in social media (part 2)

By: 2009. 08. 31.

As last I wrote, I am trying to discover how golf equipment industry are performing in social media particularly in Facebook, Twitter and blogs. In my study I checked the following brands: Ben Hogan, Benross, Callaway, Cleveland, Cobra,…

WTTC’s world tourism trends in 2009 versus KPMG’s forecast

By: 2009. 08. 27.

After writing my previous post about golf tourism I started to google for fresh data about world tourism and its impact on world economy and the golf industry. This how I found World Travel & Tourism Council findings: The…

Golf accounts for about $11.3 billion of Canada’s gross domestic product

By: 2009. 08. 26.

Recently the Royal Canadian Golf Association conducted a survey about the Canadian golf industry and life by Strategic Networks Group, Inc. These were the key findings: Canadian golf industry generates $11.3 billion in economic activity; Industry employment estimated…